Advertising

1. Main Channels

1.1. Traditional Media

1.1.1. Print: Newspapers and specialized magazines.

1.1.2. Television: High reach, high cost.

1.1.3. Radio: Local targeting, audio-only.

1.2. Outdoor (OOH)

1.2.1. Billboards, transit ads (bus wraps), and digital screens.

1.3. Digital Advertising

1.3.1. Influencer Marketing: Collaborations with bloggers.

1.3.2. Social Media (SMM): Instagram, TikTok, Facebook.

1.3.3. Search Engines (SEM): Google Ads (Pay-per-click).

2. Core Objectives

2.1. Lead Generation: Collecting potential customer data.

2.2. Sales Conversion: Persuading the audience to buy.

2.3. Customer Loyalty: Retaining existing clients.

2.4. Brand Awareness: Making the brand recognizable.

3. Creative Strategy

3.1. Copywriting: Creating catchy headlines and slogans.

3.2. Visual Design: Using colors, logos, and layouts (Figma/Affinity style).

3.3. Call to Action (CTA): "Buy Now", "Sign Up", "Learn More".