RLR - Promotional Strategy

1. Affiliates

1.1. Identify

1.1.1. The 100 Partners List

1.2. Recruit

1.3. Motivate

1.4. Follow Up

2. Media

2.1. Process

2.1.1. Identify

2.1.2. Collabrate

2.1.3. Follow Up

2.1.4. Re-activate

2.2. Sources - Online

2.2.1. Huffington Post

2.2.2. Guest Posts On Blogs

2.2.3. Articles About Us On Authority Sites

2.2.3.1. NY Times

2.2.3.2. Huffington Post

2.2.3.3. Forbes

2.2.4. Press Releases

2.2.5. Pod Casts

2.3. Sources - Offline

2.3.1. Newspapers

2.3.1.1. Haro

2.3.2. Magazines

2.3.2.1. Local Pet Magazines

2.3.3. Radio

3. Sponcership

3.1. Process

3.1.1. Identify Partners

3.1.1.1. Top Level

3.1.1.1.1. Nat Geo

3.1.1.2. Lower Level

3.1.1.2.1. Wag.com

3.1.1.2.2. Pet Smart

3.1.1.2.3. Pet Co

3.1.1.2.4. Pet Safe

3.1.1.3. Other Sources

3.1.1.3.1. Sponsorships.com

3.1.1.3.2. Websites and Annual Reports

3.1.1.3.3. Sponsorwise.com

3.1.1.3.4. Sponsordirect.com

3.1.2. - Pitch with a brief call or email

3.1.3. - Send 1-page summary

3.1.4. - Get the live meeting Or call

3.1.5. - Create the proposal collaboratively

3.1.6. Reactivate - Every Year

3.2. Long Term

3.2.1. 6 - 12 months later

4. Non-Profits

4.1. Process

4.1.1. Identify Partners

4.1.1.1. Wildlife Conservation Society

4.1.1.2. Other Sources

4.1.1.2.1. CharityNavigator.org

4.1.1.2.2. GuideStar.org

4.1.1.2.3. Give.org

4.1.1.2.4. IRS.gov/charities

4.1.2. - Pitch with a brief call or email

4.1.3. - Send 1-page summary

4.1.4. - Get the live meeting Or call

4.1.5. - Create the proposal collaboratively

4.1.6. Reactivate - Every Year

4.2. Long Term

4.2.1. 6 - 12 months later

5. Paid Traffic

5.1. Facebook

5.2. Yahoo

5.3. Google

5.4. Amazon Ads

6. Promotional Calender

6.1. Sales Process

6.1.1. Lead Generation

6.1.1.1. Re-targeting

6.1.2. First Offer

6.1.2.1. Collar

6.1.3. Upsell Sequence

6.1.3.1. Leash

6.1.3.2. Harness

6.1.4. Membership Portal

6.1.4.1. Upsell for Prestige Edition

6.1.5. Email Sequence For 30 Days

6.2. Month 2 - 12

6.2.1. 11 Months Of Promos After The First Month To Maximize Life Time Customer Value

6.2.1.1. Monthly Release

6.2.1.1.1. New Gear

6.2.1.1.2. New Products (If Any)

6.2.1.2. Affiliate Offers

6.2.1.2.1. Dog Care Products

6.2.1.2.2. Dog Food

6.2.1.2.3. Dog Training

6.2.1.2.4. Dog Related Products

6.2.1.3. Email Structure

6.2.1.3.1. 80% Content

6.2.1.3.2. 20% Pitch

6.3. Brand

6.3.1. Premium Dog Care & Accessory Brand