Web Marketing

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Web Marketing by Mind Map: Web Marketing

1. advertising

1.1. Facebook

1.2. Twitter

1.3. LinkedIn

1.3.1. student groups

1.3.2. university/college groups

1.4. Amazon

1.4.1. people who recently bought textbooks

1.4.2. people who searched for textbooks

1.5. Paid Advertising

1.5.1. Joint Venture

1.5.1.1. Costco for bulk

1.5.1.2. Universities

1.5.2. Wholesale traffic

1.5.3. Social media

1.5.3.1. Facebook

1.5.4. SEM

1.5.4.1. Google

1.5.4.2. Yahoo

2. Target audience

2.1. university students

2.2. college students

2.3. international students

2.4. parents of students

2.5. future students

2.5.1. high school students

2.5.2. recent graduates

3. Blogging

3.1. sponsorship

3.2. expertise

3.2.1. how to

3.3. niche targeting

3.4. relationship collaboration

3.4.1. affiliate commission

4. evaluation

4.1. google analytics

4.2. Split testing/MVT

5. online tools

5.1. unbounce

5.1.1. video

5.1.2. sharing buttons

5.1.3. exclusivity

5.1.4. opt-in only

5.2. mailchimp

5.2.1. unique wording

5.2.2. confirmation

5.2.3. cancel subscription

5.3. wix

5.3.1. about

5.3.2. products

5.3.3. news centre

5.3.4. contact us

6. cost

6.1. per click

6.2. per 1000 impressions

6.3. subscriptions

6.4. sales

7. validate market

7.1. google trends

7.2. google adwords

7.3. facebook ads

7.4. twitter search

7.5. amazon search

8. influencers

8.1. bloggers

8.2. websites

8.3. facebookers

8.4. pinterest

8.5. twitter

8.6. linkedin

9. headlines

9.1. fears

9.2. desires

9.3. questions

10. Sales Funnel

10.1. Chap. 1-3

10.2. student survival guide tip book

10.3. student survival guide gift baskets

10.4. bulk n' buy

10.5. web seminars

10.6. workshops/professional speaking

11. Product creation

11.1. copywriting