Divi 2.0 - Elegantthemes

1. Facts

1.1. Flagship product, most successful theme of Elegantthemes

1.2. Release 6 month after version 1.0

1.3. Integrate with its PageBuilder

2. Main website

2.1. Featured on Themes page

2.2. Tag: Most Popular

2.3. Countdown page

2.4. Blog post

2.5. Special in design product page

2.6. Quicktour video

3. Giveaway campaign

3.1. 10 lifetime accounts

3.2. 3 lifetime accounts

3.3. 3 developer accounts

3.4. (name of Divi 1.0 giveaway: 12 days of Divi)

4. Others

4.1. Put the ad of Divi (instead of Elegantthemes as the past) everywhere

4.2. Affiliate channels

4.3. Bloggers, influencers WANT to write about it

4.4. Backlinks: Almost come from footer of sites which built by Divi

5. Social channel

5.1. Announce Divi on Facebook

5.2. Post countdown link on Twitter 10 days before release

6. Lesson learned

6.1. Trend of website builder: Drag and Drop, many types of Demos and users can use it easily

6.2. Elegantthemes already had its reputation in WP market => Quite easy to get attention of people when release a leading product.

6.3. Stick to the core value of company and throughout all the products

6.4. Always put the best product at the most catchy place in website

6.5. Talk about it 2 weeks before release by blog post, countdown page, welcome giveaway campaign => Fast and furious campaign

6.6. Make every updated version worthy and unique