Online Mind Mapping and Brainstorming

Create your own awesome maps

Online Mind Mapping and Brainstorming

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account? Log In

Discrepancy between Global Marketing and Globalization of Marketing Activities by Mind Map: Discrepancy between Global Marketing and Globalization of Marketing Activities
0.0 stars - reviews range from 0 to 5

Discrepancy between Global Marketing and Globalization of Marketing Activities

When?

Word borned in the 50's

Marketing meaning in the 80's

Global Marketing's Concepts by scholars

Coordinates and integrates (Johansson)

Focus on global market opportunities and threats (Keegan and Green)

"World has no center" (Champy)

Tailoring instead of standardizing (Porter)

Focusing the ressources and objectives on Global Market Opportunities (Keegan)

The thoughts about Global Marketing

Globalization trends are emerging

Must operate as if the world was a large market

If not, companies will become victims of the others

What does influence the Globalization of marketing activities?

Categories of Market

Competition

Cost

Government

The facts concerning Globalization of marketing activities

Lot of differences

A compromise: Glocal Marketing

maximize Marketing Activities

What you MUST remember as a Manager

Whatever the strategy you use