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MARKETING ON THE WEB by Mind Map: MARKETING ON THE WEB
3.7 stars - 3 reviews range from 0 to 5

MARKETING ON THE WEB

Affiliate Strategies

reviews

Web marketing strategies

Marketing Mix

Product, Price, Promotion, Place

PRODUCT-BASED

Sears

COSTOMER-BASED

Sabre Holdings

Communicating with differnet market segments

Trust & Media Choice

Lowest to highest

Mass Media

The Web

Personal Contact

Market Segmentation

Geographic segmentation

Demographic segmentation

Pychographic segmentation, Social Class, Personality

Segmentation using Consumer Behaviour, Behavioural or Occasion segmentation, Usage-Based segmentation

Life-Cycle segmentation

Visitors

Browsers

Trigger Words

Buyers

Shopping Cart

Shoppers

Simplifiers

Surfers

Bargainers

Connectors

Routiners

Sportsters

5 Stages of Customer loyalty

Awareness

Exploration

Familiarity

Commitment

Separation

Aquisition, Conversion, & Retention

FUNNEL MODEL

Advertising on the Web

Banner Ads

Pop-ups

Pop-behind

Interstitial Ads

Rich media Ads

Site Sponsorship

Permission Marketing

Opt-In Email

CRM Customer Relationship Management

eCRM Technology-enabled CRM

when firm aquire information on customer behaviour, preferences, pattern etc to set prices, customize product features, etc

Branding

Differentiation

Relevance

Percieved Value

Types of Branding

Emotional

Rational

Brand Leveraging

Brand Consolidation

Viral Marketing

word of mouth

Search Engines

Spider, Crawler, or Robot

searches for intersting pages on the web

Idex or Database

checks to see if info is already stored

Utility

finds entry that match the search terms in its index

Paid placements / sponsorship

Search engine placement brokers

Domain Names

Buy, sell, lease

URL brokers

ICANN, BuyDomains.com