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MARKETING ON THE WEB by Mind Map: MARKETING ON THE WEB
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MARKETING ON THE WEB

Affiliate Strategies

reviews

Web marketing strategies

Marketing Mix

PRODUCT-BASED

COSTOMER-BASED

Communicating with differnet market segments

Trust & Media Choice

Market Segmentation

Visitors

Browsers

Buyers

Shoppers

5 Stages of Customer loyalty

Aquisition, Conversion, & Retention

Advertising on the Web

Banner Ads

Pop-ups

Pop-behind

Interstitial Ads

Rich media Ads

Site Sponsorship

Permission Marketing

CRM Customer Relationship Management

eCRM Technology-enabled CRM

Branding

Differentiation

Relevance

Percieved Value

Types of Branding

Emotional

Rational

Brand Leveraging

Brand Consolidation

Viral Marketing

word of mouth

Search Engines

Spider, Crawler, or Robot

Idex or Database

Utility

Paid placements / sponsorship

Domain Names

Buy, sell, lease

URL brokers