MARKETING ON THE WEB

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MARKETING ON THE WEB by Mind Map: MARKETING ON THE WEB

1. Affiliate Strategies

1.1. reviews

2. Web marketing strategies

2.1. Marketing Mix

2.1.1. Product, Price, Promotion, Place

2.2. PRODUCT-BASED

2.2.1. Sears

2.3. COSTOMER-BASED

2.3.1. Sabre Holdings

3. Communicating with differnet market segments

3.1. Trust & Media Choice

3.1.1. Lowest to highest

3.1.2. Mass Media

3.1.3. The Web

3.1.4. Personal Contact

3.2. Market Segmentation

3.2.1. Geographic segmentation

3.2.2. Demographic segmentation

3.2.3. Pychographic segmentation

3.2.3.1. Social Class, Personality

3.2.4. Segmentation using Consumer Behaviour

3.2.4.1. Behavioural or Occasion segmentation

3.2.4.2. Usage-Based segmentation

3.2.5. Life-Cycle segmentation

4. Visitors

4.1. Browsers

4.1.1. Trigger Words

4.2. Buyers

4.2.1. Shopping Cart

4.3. Shoppers

4.3.1. Simplifiers

4.3.2. Surfers

4.3.3. Bargainers

4.3.4. Connectors

4.3.5. Routiners

4.3.6. Sportsters

4.4. 5 Stages of Customer loyalty

4.4.1. Awareness

4.4.2. Exploration

4.4.3. Familiarity

4.4.4. Commitment

4.4.5. Separation

4.5. Aquisition, Conversion, & Retention

4.5.1. FUNNEL MODEL

5. Advertising on the Web

5.1. Banner Ads

5.2. Pop-ups

5.3. Pop-behind

5.4. Interstitial Ads

5.5. Rich media Ads

5.6. Site Sponsorship

5.7. Permission Marketing

5.7.1. Opt-In Email

6. CRM Customer Relationship Management

6.1. eCRM Technology-enabled CRM

6.1.1. when firm aquire information on customer behaviour, preferences, pattern etc to set prices, customize product features, etc

7. Branding

7.1. Differentiation

7.2. Relevance

7.3. Percieved Value

8. Types of Branding

8.1. Emotional

8.2. Rational

8.3. Brand Leveraging

8.4. Brand Consolidation

9. Viral Marketing

9.1. word of mouth

10. Search Engines

10.1. Spider, Crawler, or Robot

10.1.1. searches for intersting pages on the web

10.2. Idex or Database

10.2.1. checks to see if info is already stored

10.3. Utility

10.3.1. finds entry that match the search terms in its index

10.4. Paid placements / sponsorship

10.4.1. Search engine placement brokers

11. Domain Names

11.1. Buy, sell, lease

11.2. URL brokers

11.2.1. ICANN, BuyDomains.com