Discover your voice
Find a tribe
Pick a fight
Create a community
It helps you get comfortable with your unique writing style.
It allows you to build a tribe of dedicated followers and fans.
It’s the only sustainable way to write long-term.
Write for yourself, It releases you from the temptation to entertain., It allows you to be real., It gives you a chance to deliver your true message.
Exercise, Examine what upsets you, Free-write and explore why, Type of a few rants and see how it feels. Maybe even publish a few.
“Good” is subjective.
Effective writing is hard to argue with.
Start believing you're good. Insecurity is a creativity killer.
Effective writing tips, Become a student of words. Study good writers and improve your grammar., Practice, even if it's 20 minutes a day, Learn to pitch your writing, Read and study the publication, Connect with an editor, Write a good query letter
Writing for scanners, Write as you normally would, Go back and cut it in half, Cut another 1/4, Rewrite it and add feeling and emotion
This is not a new idea
Remembered words are the ones that impact us.
Writers want to be geniuses.
Genius comes after a lot of editing
You must be willing to write something you think is horrible first.
Great writing leaves all the unnecessary words out
Good writing is rewriting
If you can say it with fewer words, do.
Kill all uses of "that" and "very"
Destroy weak phrases like "I think" or "in my opinion"
Make people hungry for your words
Start with a good headline
Write every line as if your life depended on it
Write for a specific audience
Don't seek a nice; create one
Pick a worldview instead of a topic, Go where people are, Listen to what they're saying, Pick a fight, Find a critic
Turn pro in your head
Find your voice
Write for yourself
It builds relationships
It builds buzz
It builds rapport
The host blogger must link to you somewhere in the post
How to land a guest post, Check their guidelines, Read the blog, Contact the blogger, Write a great guest post, Submit it, Follow up, Engage and promote
Offer to do an interview
Thank the person
Make yourself a case study
Show up so much they see how awesome you are.
Make emails actionable, concise, scannable, polite and about one topic.
Find someone you'd like to meet
Ask for an introduction from a friend if possible
Meet with the person
Offer to help him/her., Interviewing them is a great way to help them and gives you a reason to connect., Stay in touch after the interview., Generosity is contagious
Twitter is conversation
Twitter connects you with the world
Twitter can help you make a real difference
Twitter is a unique ecosystem
Twitter is a resource
Practical Twitter Tips, Post less but higher quality links, Find ways to serve others, Conversation is king. Be social., Don't use all 140 characters. Leave enough room for retweets., Retweet others. It's generous to them and your audience., If you talk about yourself and your content all the time you're going to annoy people.
Avoid the 5,000 friend limit - get a Facebook page for yourself/your business.
Give your tribe a place to congregate other than your blog.
Pay attention to when your traffic is highest on FB and post accordingly
Half of content shared on the net is through Facebook. You need to be there.
Tips for effective posting, Post manually to get the full functionality of FB post controls, Offer teaser text, Images create click-throughs
If you share other content, Share sparingly, Tell people why it's important, Tag others when you share their work
Interact with readers by asking questions
Etiquette, Respond to comments ASAP, Share but don't share too much, Don't post too often. 2-3 times a day is enough for most audiences. There are exceptions.
Write articles for magazines
Helps you learn the editing process
Helps you hone your craft
Steps, Pick a topic and do free-writing or mind-mapping, Make a list of who you want to pitch to, Write a query letter, Wait, Follow up
Launch the blog
Write and publish your manifesto
Grow your brand through social media & in person meetings
Find an agent
Land a contract
Self-publishing process, Detailed editing and a great cover, Managing the production of your book, Creating and executing the marketing plan, Being patient with a process
Three tools, Basic copywriting know-how. Keep them reading, Amazon as a distribution channel, A platform
Fear and ignorance are the two main reasons people hesitate to share their messages
Create a manifesto - Definition ->, Create, Pick a topic, Choose a clear position, Keep it short, Crowd-source editing or have it proof-read, Format into a PDF, Ask for endorsements, Don't take too long, Share, Send to your top 10 influencers to ask for endorsements, Tell your tribe it's coming, Create a dedicated landing page (a central hub), "Charge" an email for it but not actual money, Write a blog post about it, Assign a Twitter hashtag, Write guest posts, Ask people to post reviews
Shorter is better for Kindle - 10,000 words is enough
Cheaper is better - 2.99 - 9.99 (4.99 is a good place to start)
Use the real estate on your blog to promote and ask for reviews.
Use your archives or notebook to find content you can curate into a book.
Edit to make it tight and fit your audience
Format it & get a good cover
Ask people to buy it at the same time, literally.
Publish more than one book because your book will refer others to your other books.
Your book can lead to other parts of your business, e-courses, coaching etc.
Write the best book you can
Hire an editor
Hire a good designer
Decide how you'll print it, Ingramspark, CreateSpace
Make it easy to find your book, Twitter hashtag, Book website
Free gets their attention
Free builds momentum
Free legitimizes your platform
Free is often reciprocated
How to start, Pick a compelling idea, Set some clear goals, Get email addresses, Share the links to the item, Buy your other books, Build an early support group, Proofreaders, Listening party (for music), Beta testers (for on-line courses), Leak it to influencers, Thank everyone; this is your customer service
Don't skip finding your voice and worldview.
Find something you do that people value
Build an audience around that exertise
Create a product that solves a problem
Find people to help
Give away your work for free
Focus on your unique set of experiences & unique abilities, What am I really good at?, What do people often affirm in me that seems so natural?, What's happened to me that's unique?
How to be generous, Create something valuable, Get permission, Put people first, Find out what people want, Deliver it to them, Repeat the last 5 steps for the rest of your life
“You can have everything you want in life, if you help enough other people get what they want.” - Zig Ziglar
Journalist - Curiousity
Prophet - Authenticity, willing to be unpopular
Artist - An eye for beauty
Professor - Longing to learn
Celebrity - Charismatic, energetic, engaging.
The more you narrow your focus the more you broaden your audience.
Narrow your topic
Hone your theme., Break down your topic, How can I attack this issue?, What's my writing "voice"? (e.g. Humorous, sarcastic, practical, anecdotal, etc.), Goal - The reader's takeaway, what you want the reader to get out of the writing.
Less dreaming, more doing
Seth Godin on practicing in public
We need feedback to grow
We don't do our best until someone's looking
How to practice, Butt in chair, Focus on frequency, Don't give up
Most publishers care about this (a lot).
Email is still the most powerful way to communicate on-line.
Email works because..., It's personal, It's direct, It's private
To build a list, Get a good email service, Mailchimp, Aweber, Create a great signup form, Offer an incentive, Ebook, MP3
Measure everything you can
Set up your site, social media accounts and an email list
Platform is influence
Platforms magnify our voices
Networking (not the sleazy kind) grows your platform faster
Without a platform no one can care about your message. They can't hear you.
It all starts with a great headline
Headlines shouldn't be clever, they should be clear.
"What would make me want to read on?"
Start with the headline when you write
A good headline, Surprises you, Captivates you, Gets you to act
Use interesting adjectives, Effortless, Fun, Free, Essential
Use unique rationale, Reasons, Ways, Tricks
Use what, why, how or when (trigger words)
Make an audacious promise
Headline writing formula, Number or Trigger word, Adjective, Keyword, Promise