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Tribe Writers by Mind Map: Tribe Writers
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Tribe Writers

Module #1: Honing Your Voice

Every writer needs a tribe

http://en.wikipedia.org/wiki/Tribe

Discover your voice

Find a tribe

Pick a fight

Create a community

Discover Your Writing Voice

It helps you get comfortable with your unique writing style.

It allows you to build a tribe of dedicated followers and fans.

It’s the only sustainable way to write long-term.

Where Every Writer Has to Begin Before Being Successful

Write for yourself, It releases you from the temptation to entertain., It allows you to be real., It gives you a chance to deliver your true message.

Exercise, Examine what upsets you, Free-write and explore why, Type of a few rants and see how it feels. Maybe even publish a few.

The Secret to Being a Good Writer & Why It Doesn’t Matter

“Good” is subjective.

Effective writing is hard to argue with.

Start believing you're good. Insecurity is a creativity killer.

Effective writing tips, Become a student of words. Study good writers and improve your grammar., Practice, even if it's 20 minutes a day, Learn to pitch your writing, Read and study the publication, Connect with an editor, Write a good query letter

How to Give Your Prose the Punch It Deserves

Writing for scanners, Write as you normally would, Go back and cut it in half, Cut another 1/4, Rewrite it and add feeling and emotion

This is not a new idea

All First Drafts Suck

Remembered words are the ones that impact us.

Writers want to be geniuses.

Genius comes after a lot of editing

You must be willing to write something you think is horrible first.

The Art of Writing with Brevity

Great writing leaves all the unnecessary words out

Good writing is rewriting

If you can say it with fewer words, do.

Kill all uses of "that" and "very"

Destroy weak phrases like "I think" or "in my opinion"

Why Blogging Is a Lot More Like Copywriting than Writing the Next Great, American Novel

Make people hungry for your words

Start with a good headline

Write every line as if your life depended on it

Write for a specific audience

Carve Out a Niche for Yourself

Don't seek a nice; create one

Pick a worldview instead of a topic, Go where people are, Listen to what they're saying, Pick a fight, Find a critic

Module #3 Expanding Your Reach

Don’t Write to Get Published (You Heard Me)

Turn pro in your head

Find your voice

Write for yourself

The Complete Guide to Guest Posting: Your #1 Marketing Strategy

It builds relationships

It builds buzz

It builds rapport

The host blogger must link to you somewhere in the post

How to land a guest post, Check their guidelines, Read the blog, Contact the blogger, Write a great guest post, Submit it, Follow up, Engage and promote

How to Make Friends and Influence People — with Email

Offer to do an interview

Thank the person

Make yourself a case study

Show up so much they see how awesome you are.

Make emails actionable, concise, scannable, polite and about one topic.

The Writer’s Guide to Networking

Find someone you'd like to meet

Ask for an introduction from a friend if possible

Meet with the person

Offer to help him/her., Interviewing them is a great way to help them and gives you a reason to connect., Stay in touch after the interview., Generosity is contagious

How to Tweet Your Way into Influence

Twitter is conversation

Twitter connects you with the world

Twitter can help you make a real difference

Twitter is a unique ecosystem

Twitter is a resource

Practical Twitter Tips, Post less but higher quality links, Find ways to serve others, Conversation is king. Be social., Don't use all 140 characters. Leave enough room for retweets., Retweet others. It's generous to them and your audience., If you talk about yourself and your content all the time you're going to annoy people.

Facebook Is Now Your New Best Friend

Avoid the 5,000 friend limit - get a Facebook page for yourself/your business.

Give your tribe a place to congregate other than your blog.

Pay attention to when your traffic is highest on FB and post accordingly

Half of content shared on the net is through Facebook. You need to be there.

Tips for effective posting, Post manually to get the full functionality of FB post controls, Offer teaser text, Images create click-throughs

If you share other content, Share sparingly, Tell people why it's important, Tag others when you share their work

Interact with readers by asking questions

Etiquette, Respond to comments ASAP, Share but don't share too much, Don't post too often. 2-3 times a day is enough for most audiences. There are exceptions.

Module #4 Getting Published

The Fastest Way to Get a Book Deal

Write articles for magazines

Helps you learn the editing process

Helps you hone your craft

Steps, Pick a topic and do free-writing or mind-mapping, Make a list of who you want to pitch to, Write a query letter, Wait, Follow up

How to Get a Traditional Book Contract

Launch the blog

Start promoting

Write and publish your manifesto

Grow your brand through social media & in person meetings

Find an agent

Land a contract

Why a Traditional Contract Might Not Be Your Best Choice

Self-publishing process, Detailed editing and a great cover, Managing the production of your book, Creating and executing the marketing plan, Being patient with a process

Three tools, Basic copywriting know-how. Keep them reading, Amazon as a distribution channel, A platform

How to Create an eBook that Changes the World

Fear and ignorance are the two main reasons people hesitate to share their messages

Create a manifesto - Definition ->, Create, Pick a topic, Choose a clear position, Keep it short, Crowd-source editing or have it proof-read, Format into a PDF, Ask for endorsements, Don't take too long, Share, Send to your top 10 influencers to ask for endorsements, Tell your tribe it's coming, Create a dedicated landing page (a central hub), "Charge" an email for it but not actual money, Write a blog post about it, Assign a Twitter hashtag, Write guest posts, Ask people to post reviews

Getting Started with Kindle Direct Publishing

Shorter is better for Kindle - 10,000 words is enough

Cheaper is better - 2.99 - 9.99 (4.99 is a good place to start)

Use the real estate on your blog to promote and ask for reviews.

Use your archives or notebook to find content you can curate into a book.

Edit to make it tight and fit your audience

Format it & get a good cover

Ask people to buy it at the same time, literally.

Publish more than one book because your book will refer others to your other books.

Your book can lead to other parts of your business, e-courses, coaching etc.

How to Publish a Print Book That Doesn’t Suck

Write the best book you can

Hire an editor

Hire a good designer

Decide how you'll print it, Ingramspark, CreateSpace

Make it easy to find your book, Twitter hashtag, Book website

Promote

Why You Need to Give Your Best Stuff Away for Free

Free gets their attention

Free builds momentum

Free legitimizes your platform

Free is often reciprocated

How to start, Pick a compelling idea, Set some clear goals, Get email addresses, Share the links to the item, Buy your other books, Build an early support group, Proofreaders, Listening party (for music), Beta testers (for on-line courses), Leak it to influencers, Thank everyone; this is your customer service

Making Money Off Your Tribe without Selling Your Soul

Don't skip finding your voice and worldview.

Find something you do that people value

Build an audience around that exertise

Create a product that solves a problem

Module #2 Establishing Your Platform

The New Way to Build a Platform

Find people to help

Give away your work for free

Focus on your unique set of experiences & unique abilities, What am I really good at?, What do people often affirm in me that seems so natural?, What's happened to me that's unique?

How to be generous, Create something valuable, Get permission, Put people first, Find out what people want, Deliver it to them, Repeat the last 5 steps for the rest of your life

“You can have everything you want in life, if you help enough other people get what they want.” - Zig Ziglar

Which Type of Platform Is Right for You?

Journalist - Curiousity

Prophet - Authenticity, willing to be unpopular

Artist - An eye for beauty

Professor - Longing to learn

Celebrity - Charismatic, energetic, engaging.

Finding Your Focus

The more you narrow your focus the more you broaden your audience.

Narrow your topic

Hone your theme., Break down your topic, How can I attack this issue?, What's my writing "voice"? (e.g. Humorous, sarcastic, practical, anecdotal, etc.), Goal - The reader's takeaway, what you want the reader to get out of the writing.

The Only Way to Practice (in Public)

Less dreaming, more doing

Seth Godin on practicing in public

We need feedback to grow

We don't do our best until someone's looking

How to practice, Butt in chair, Focus on frequency, Don't give up

The Importance of Building a Killer Email List

Most publishers care about this (a lot).

Email is still the most powerful way to communicate on-line.

Email works because..., It's personal, It's direct, It's private

To build a list, Get a good email service, Mailchimp, Aweber, Create a great signup form, Offer an incentive, Ebook, MP3

Figuring out the Tools You Need to Start Building Your Platform

Measure everything you can

Set goals

Set up your site, social media accounts and an email list

Do You Really Need a Platform?

Platform is influence

Platforms magnify our voices

Networking (not the sleazy kind) grows your platform faster

Without a platform no one can care about your message. They can't hear you.

The Only Words You Write that Everyone Is Guaranteed to Read

It all starts with a great headline

Headlines shouldn't be clever, they should be clear.

"What would make me want to read on?"

Start with the headline when you write

A good headline, Surprises you, Captivates you, Gets you to act

Use numbers

Use interesting adjectives, Effortless, Fun, Free, Essential

Use unique rationale, Reasons, Ways, Tricks

Use what, why, how or when (trigger words)

Make an audacious promise

Headline writing formula, Number or Trigger word, Adjective, Keyword, Promise