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Selling on the Web by Mind Map: Selling on the Web
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Selling on the Web

Revenue Models

Mail Order or Catalog Model

Web Catalog Model

Digital Content Model

Advertising Support Model

Advertising Subscription mixed Model

Fee-for-Transaction Model

Fee-for-Service Model

Revenue Models on Transition

Subscription to Advertising-Supported Model

Advertising-Supported to Advertising- Subscription Mixed Model

Advertising-Supported to Fee-for- Service Model

Advertising-Supported to Subscription Model

Multiple Transactions

Revenue Strategy Issues

Channel Conflict


Creating an Effective Web Presence

Identifying Web Presence Goals

Achieving Web Presence Goals

Website Usability

Meeting Needs of Website Visitors

Trust and Loyalty

Usability Testing

Identifying and Reaching Customers on the Web

Personal Contact

Mass Media