TAS Digital Marketing

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TAS Digital Marketing by Mind Map: TAS Digital Marketing

1. Marketing Analysis

1.1. Tracking

1.1.1. link tracking log

1.1.2. Conversion

1.1.2.1. Bookings

1.1.2.2. Enquires

1.1.2.3. Add properties

1.1.2.4. Unique Visitors

1.1.2.5. Registations

1.1.2.6. Leakage

1.1.3. Enquiry Form

1.1.3.1. How did you hear about us?

1.1.3.1.1. Word of mouth

1.1.3.1.2. Offline Marketing ?

1.2. Tools

1.2.1. Google Adwords

1.2.2. TAS online marketing log

1.2.3. Analytics

1.2.4. link tracking log

1.2.5. Link building log

2. Digital Marketing Methods

2.1. Google Campaigns

2.2. Link Building

2.2.1. link building procedure

2.2.1.1. Incentives

2.2.1.1.1. Affiliate program

2.2.1.1.2. Free Content

2.2.1.1.3. Mention them in the Newsletter

2.3. Classified Ads Campaigns

2.3.1. Craigslist

2.3.1.1. Posting guidlines

2.3.2. Yell.co.uk

2.3.3. Gumtree

2.3.4. freeukclassifieds

2.3.5. Vivastreet

2.4. Promotions

2.4.1. Special Offers on site

2.5. TAS owned domains

2.5.1. www.RelocationApartments.com

2.5.2. Looking to Buy:

2.5.2.1. http://www.apartmentsabroad.co.uk/

2.5.3. www.Roomspace.com

2.5.4. www.Apartmentservice.com

2.5.5. Others.....

2.6. Social Media Marketing

2.6.1. Twitter

2.6.2. Stumbleupon

2.6.3. You Tube

2.7. PPC

2.7.1. Google Adwords

2.7.2. Yahoo Search Marketing

2.7.3. Bing PPC

2.7.4. Other Social Networks?

2.7.4.1. Facebook ads

2.7.4.2. Linked In

2.8. Content Distribution

2.8.1. To be discussed later!

2.8.2. distressed inventory

2.8.2.1. www.laterooms.com

2.9. Web 2.0

2.9.1. Bookmarking

2.10. RSS

2.10.1. Feed Raider

2.10.2. FeedAgg.com

2.10.3. BlogDigger

2.10.4. PureRSS

2.10.5. Octora

2.10.6. Unlce Feed

2.11. Article Submission

2.11.1. Article directories

2.12. Blogging

2.12.1. TAS blog

2.12.2. Other Industry Blogs

2.12.2.1. leave comments

2.13. Forum

2.14. Email Marketing

2.14.1. Newsletter

2.14.2. Promotions

2.14.3. Press Releases

2.15. Marketing Strategy Resources

2.15.1. Websites

2.15.1.1. Bruce Clay's Internet Marketing

2.15.1.2. Web Master World

2.15.1.3. High Rankings

2.15.1.4. SEO Watch

2.15.1.5. SEO Moz

2.15.2. Forum

2.15.2.1. Warrior Forum

2.15.3. Tools

2.15.3.1. Marketing Tool

3. Marketing Objectives

3.1. Primary

3.1.1. Inquiries

3.1.1.1. Bookings

3.2. Secondary

3.2.1. Branding

3.2.2. Sell GSAIR report

4. TAS Business Model

4.1. Booking Serviced Apartments!

4.1.1. Managed properties

4.1.1.1. ERS properties

4.1.1.1.1. Rent/Commission £££

4.1.1.1.2. Current Top ERS Locations

4.1.2. Request properties

4.1.2.1. Commission £

4.2. Other Products

4.2.1. GSAIR reports

4.2.1.1. 2010

4.2.1.2. 2008/09

4.3. TAS Software Systems

4.3.1. To be discussed later

4.3.2. www.apartmentservice.com

4.3.3. E-track

4.3.3.1. Desktop Software

4.3.3.2. Enquiry Management System

4.3.4. Fivestar

4.3.4.1. Booking Management System

5. Usability

5.1. Additional features

5.2. Sales Funnel

5.2.1. Google Analytics

5.3. Site Architecture

6. Management

6.1. People

6.1.1. Lestie

6.1.2. Jonathan

6.1.2.1. adwords

6.1.2.1.1. 1 hr per day

6.1.2.2. link building

6.1.2.2.1. 2 hours per day

6.1.2.3. relocation apartment

6.1.2.3.1. 3 hours per day

6.1.2.4. immediate task / other tasks assigned by chris

6.1.2.4.1. 1 hour per day

6.1.2.4.2. research

6.1.2.4.3. Zoover?

6.1.3. Rebecca

6.1.3.1. article submission

6.1.3.1.1. 8 hours per week

6.1.3.2. Classified ads

6.1.3.2.1. 10 hours per week

6.1.3.3. link building

6.1.3.3.1. 4 hours per week

6.1.3.4. Directory Marketing

6.1.3.4.1. 4 hours per week

6.1.3.5. Marketing Analysis

6.1.3.5.1. 5 hours per week

6.1.3.6. Others/meetings

6.1.3.6.1. 3 hours per week

6.1.3.7. LateRooms?

6.1.4. Chris

6.1.5. Bard

6.1.6. Ian

6.1.7. Phil

6.1.8. Katherine

6.2. Communication

6.2.1. Meetings