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TAS Digital Marketing by Mind Map: TAS Digital Marketing
5.0 stars - 4 reviews range from 0 to 5

TAS Digital Marketing

Marketing Analysis

Tracking

link tracking log

Conversion, Bookings, Enquires, Add properties, Unique Visitors, Registations, Leakage

Enquiry Form, How did you hear about us?, Word of mouth, Offline Marketing ?, Print, Radio

Tools

Google Adwords

TAS online marketing log

Analytics

link tracking log

Link building log

Digital Marketing Methods

Google Campaigns

Link Building

link building procedure, Incentives, Affiliate program, refferer method, Is stronger in terms of SEO, But can only be used where clicks come from a single domain, URL method, Is stronger in terms of reliability, Can be used where clicks come from multiple domains., Free Content, Mention them in the Newsletter

Classified Ads Campaigns

Craigslist, Posting guidlines

Yell.co.uk

Gumtree

freeukclassifieds

Vivastreet

Promotions

Special Offers on site

TAS owned domains

www.RelocationApartments.com

Looking to Buy:, http://www.apartmentsabroad.co.uk/

www.Roomspace.com

www.Apartmentservice.com

Others.....

Social Media Marketing

Twitter

Stumbleupon

You Tube

PPC

Google Adwords

Yahoo Search Marketing

Bing PPC

Other Social Networks?, Facebook ads, Linked In

Content Distribution

To be discussed later!

distressed inventory, www.laterooms.com

Web 2.0

Bookmarking

RSS

Feed Raider

FeedAgg.com

BlogDigger

PureRSS

Octora

Unlce Feed

Article Submission

Article directories

Blogging

TAS blog

Other Industry Blogs, leave comments

Forum

Email Marketing

Newsletter

Promotions

Press Releases

Marketing Strategy Resources

Websites, Bruce Clay's Internet Marketing, Web Master World, High Rankings, SEO Watch, SEO Moz

Forum, Warrior Forum

Tools, Marketing Tool

Marketing Objectives

Primary

Inquiries, Bookings

Secondary

Branding

Sell GSAIR report

TAS Business Model

Booking Serviced Apartments!

Managed properties, ERS properties, Rent/Commission £££, Current Top ERS Locations, Lisbon, London, Madrid

Request properties, Commission £

Other Products

GSAIR reports, 2010, 2008/09

TAS Software Systems

To be discussed later

www.apartmentservice.com

E-track, Desktop Software, Enquiry Management System

Fivestar, Booking Management System

Usability

Additional features

Sales Funnel

Google Analytics

Site Architecture

Management

People

Lestie

Jonathan, adwords, 1 hr per day, link building, 2 hours per day, relocation apartment, 3 hours per day, immediate task / other tasks assigned by chris, 1 hour per day, research, 1 hour per day, Zoover?

Rebecca, article submission, 8 hours per week, 1 artcile, Classified ads, 10 hours per week, link building, 4 hours per week, Directory Marketing, 4 hours per week, Marketing Analysis, 5 hours per week, Others/meetings, 3 hours per week, LateRooms?

Chris

Bard

Ian

Phil

Katherine

Communication

Meetings