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Chapter Three:Selling on the Web by Mind Map: Chapter Three:Selling on the Web
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Chapter Three:Selling on the Web

Revenue Models

B2B

B2C

Web catalog Revenue Models

Putting catalog on web

Place orders

Only works for certain industries

Digital Content Revenue Models

Information Services

Advertising-supported Revenue Models

Similar to Network TV

Broadcasters provide free programming

Web portal

Advertising-subscription Mixed Revenue Models

Subscribers pay a fee

Advertising for the rest

Fee-for-Transaction revenue Models

Pay dependent on

Disintermediation

Fee-for-Service Revenue Models

Pay for service provided

Revenue Models in transition

Subscription to Advertising-Supported Model

Advertising-supported to Advertising-subscription Mixed Model

Advertising-supported to fee-for-services Model

Advertising-supported to subscription model

Multiple transitions

Revenue Strategy Issues

Channel conflict

Cannibalization

Strategic Alliances

joining forces

Channel distribution

Companies responsible for product line within a retail store

specializes in the product

WEB Presence

Is about what the customer needs and not the company

content

Useability

Design

Security

Navigation

Forms

Policies