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Chapter Three:Selling on the Web by Mind Map: Chapter Three:Selling on the Web
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Chapter Three:Selling on the Web

Revenue Models

B2B

B2C

Web catalog Revenue Models

Putting catalog on web

Place orders

Web site

Phone

Only works for certain industries

Sears, catalog orders

CDnow, Music

Barnes & Noble, Books

Proflowers.com, Flowers

Digital Content Revenue Models

Information Services

Legal info

gov't news

academic libraries

Advertising-supported Revenue Models

Similar to Network TV

Broadcasters provide free programming

Advertisers pay for spots

Web portal

Google

AOL

MSN

Advertising-subscription Mixed Revenue Models

Subscribers pay a fee

Advertising for the rest

Newspapers

Fee-for-Transaction revenue Models

Pay dependent on

number of transactions

size of transactions

Disintermediation

removing the agent, Travel agents, Auto sales, Buying stocks, Buying insurance

Fee-for-Service Revenue Models

Pay for service provided

Online Games

Concert and Films

Professional service

Revenue Models in transition

Subscription to Advertising-Supported Model

Slate magazine

Advertising-supported to Advertising-subscription Mixed Model

Salon.com

Advertising-supported to fee-for-services Model

Xdrive tech

Advertising-supported to subscription model

Multiple transitions

Encyclopedia Britannica

Revenue Strategy Issues

Channel conflict

Web sales interfere with existing outlets

Cannibalization

Strategic Alliances

joining forces

Channel distribution

Companies responsible for product line within a retail store

specializes in the product

WEB Presence

Is about what the customer needs and not the company

content

C.A.R.T

Useability

search features

Design

appealing

Security

gaining trust

Navigation

Ease to use

Forms

Not to many but enough

Policies

making safe and secure