Chapter Three:Selling on the Web

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Chapter Three:Selling on the Web by Mind Map: Chapter Three:Selling on the Web

1. Revenue Models

1.1. B2B

1.2. B2C

2. Web catalog Revenue Models

2.1. Putting catalog on web

2.2. Place orders

2.2.1. Web site

2.2.2. Phone

2.3. Only works for certain industries

2.3.1. Sears

2.3.1.1. catalog orders

2.3.2. CDnow

2.3.2.1. Music

2.3.3. Barnes & Noble

2.3.3.1. Books

2.3.4. Proflowers.com

2.3.4.1. Flowers

3. Digital Content Revenue Models

3.1. Information Services

3.1.1. Legal info

3.1.2. gov't news

3.1.3. academic libraries

4. Advertising-supported Revenue Models

4.1. Similar to Network TV

4.2. Broadcasters provide free programming

4.2.1. Advertisers pay for spots

4.3. Web portal

4.3.1. Google

4.3.2. AOL

4.3.3. MSN

5. Advertising-subscription Mixed Revenue Models

5.1. Subscribers pay a fee

5.2. Advertising for the rest

5.2.1. Newspapers

6. Fee-for-Transaction revenue Models

6.1. Pay dependent on

6.1.1. number of transactions

6.1.2. size of transactions

6.2. Disintermediation

6.2.1. removing the agent

6.2.1.1. Travel agents

6.2.1.2. Auto sales

6.2.1.3. Buying stocks

6.2.1.4. Buying insurance

7. Fee-for-Service Revenue Models

7.1. Pay for service provided

7.1.1. Online Games

7.1.2. Concert and Films

7.1.3. Professional service

8. Revenue Models in transition

8.1. Subscription to Advertising-Supported Model

8.1.1. Slate magazine

8.2. Advertising-supported to Advertising-subscription Mixed Model

8.2.1. Salon.com

8.3. Advertising-supported to fee-for-services Model

8.3.1. Xdrive tech

8.4. Advertising-supported to subscription model

8.5. Multiple transitions

8.5.1. Encyclopedia Britannica

9. Revenue Strategy Issues

9.1. Channel conflict

9.1.1. Web sales interfere with existing outlets

9.2. Cannibalization

10. Strategic Alliances

10.1. joining forces

11. Channel distribution

11.1. Companies responsible for product line within a retail store

11.2. specializes in the product

12. WEB Presence

12.1. Is about what the customer needs and not the company

12.2. content

12.2.1. C.A.R.T

12.3. Useability

12.3.1. search features

12.4. Design

12.4.1. appealing

12.5. Security

12.5.1. gaining trust

12.6. Navigation

12.6.1. Ease to use

12.7. Forms

12.7.1. Not to many but enough

12.8. Policies

12.8.1. making safe and secure