Example Product Funnel
by Hugh J. Hitchcock
1. Front End: Pick Version and Buy
1.1. OTO1: Product Name
1.1.1. YES
1.1.1.1. More Expensive product?
1.1.1.1.1. Yes
1.1.1.1.2. No
1.1.2. NO
1.1.2.1. Less expensive product
1.1.2.1.1. Yes
1.1.2.1.2. No