Alternative Marketing-MMP

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Alternative Marketing-MMP by Mind Map: Alternative Marketing-MMP

1. Resources

1.1. Steve Easley

1.2. Marc Nogle

1.3. Jeff Cain

1.4. Susan Cain

1.5. Joel Postman

2. Value

2.1. Chain

2.1.1. Distributors

2.1.1.1. PPW

2.1.2. Dealers

2.1.3. Dealer Install

2.1.4. Manufacturers

2.1.4.1. DuPont

2.1.4.2. Fortifiber

2.2. Conulting

2.3. Bundling

2.3.1. (WB) Marketing Services

2.3.1.1. Web Site Development

2.3.1.2. SEO

2.3.1.3. Social Media

2.3.2. Conulting

2.3.3. Financing

2.4. WB Product/Service Offering

3. Marketing Mix

3.1. Audiences

3.1.1. Prospects

3.1.2. Influencers

3.1.3. Customers

3.1.4. Code Officials

3.1.5. Manufacturers

3.2. Product

3.2.1. Housewrap

3.2.2. Flashing

3.2.3. Seal

3.2.4. Marketing Services

3.2.4.1. Web Site Development

3.2.4.2. SEO

3.2.4.3. Social Media

3.3. Promotion

3.3.1. Web

3.3.1.1. Social Media Strategy

3.3.1.1.1. YouTube

3.3.1.1.2. HowTo

3.3.1.1.3. Twitter

3.3.1.1.4. FaceBook

3.3.1.1.5. LinkedIn

3.3.1.1.6. FriendFeed

3.3.1.2. Website

3.3.1.2.1. Assets

3.3.1.2.2. Pages

3.3.1.2.3. Web Analytics

3.3.1.3. Search Engine Optimization (SEO)

3.3.1.3.1. Search Engines

3.3.1.3.2. WB Site Organiztion and SEO Compliance

3.3.1.3.3. Directories

3.3.1.3.4. Advanced Search Operators

3.3.1.4. Results

3.3.2. Advertising

3.3.2.1. Print

3.3.2.1.1. Trade Journals

3.3.3. Trade Shows

3.3.4. Public Relations

3.3.4.1. Weatherization Industry Trade Group

3.3.4.2. Editorial

3.3.4.3. Networking

3.3.4.4. Speaking Engagments

4. New Node