eCommerce Marketing: How to Drive Traffic That Buys to Your Website

The structure of the contents of my book eCommerce Marketing.

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eCommerce Marketing: How to Drive Traffic That Buys to Your Website by Mind Map: eCommerce Marketing: How to Drive Traffic That Buys to Your Website

1. Chapter 10: The Metrics

1.1. Google Analytics Course

2. Chapter 9: Partnerships Marketing

2.1. How to Partner

2.2. Types of Partnership

2.2.1. Website

2.2.2. Email

2.2.3. Offline

2.3. How to Set Up

2.4. Alternative Partnerships

2.4.1. Affiliates

2.4.2. PiggyBacking

3. Chapter 8: Remarketing

3.1. Choice of Tool

3.1.1. Google Adwords

3.2. Setting Up / Getting Started

3.2.1. Targeting

3.2.2. Tagging

3.2.3. Ads

3.3. Optimising

3.3.1. Exclusions

3.3.2. Tagging

3.3.3. Audiences

3.3.4. Geo-demographic

4. Chapter 7: PPC Marketing

4.1. Structure your account

4.1.1. Quality Score

4.2. When it does / doesn't work

4.3. Optimising

4.3.1. Bids

4.3.2. Landing Pages

4.3.3. Keywords

4.3.4. Ads

4.4. Via Social media

5. Chapter 6: Search Marketing

5.1. What is search?

5.2. How to manage changes in search engine algorithms

5.3. Universal Search

5.3.1. Merchant Center / Base

5.3.2. Images

5.3.3. Places / Map Results

5.3.4. Video

5.3.5. News

5.4. Keywords

5.4.1. identify them

5.4.2. how to use them

5.5. Content

6. Chapter 5: Offline Marketing

6.1. Sales vs Awareness

6.2. Direct Mail

6.2.1. Formats

6.2.2. Data

6.2.3. Response Mechanism

6.2.4. How it all works

6.3. Shops and Shows

6.4. Advertising

6.4.1. Inserts

6.4.2. Sell off the page

6.4.3. Billboards

6.4.4. TV and Radio

7. Chapter 4: Brand Awareness Marketing

7.1. What is it?

7.1.1. Trust, how customers feel

7.1.2. Overlap with USPs

7.1.3. Expert Positioning / Stand for something

7.1.4. Consistency

7.2. Building a Consistent Feeling

7.2.1. Customer service

7.2.2. The Brand (not just logo)

7.2.3. The voice of the brand

7.2.4. Consistency - same everywhere

7.3. Above the Parapet

7.3.1. PR

7.3.2. Advertising

7.3.3. Content

8. Chapter 3: Social Media Marketing

8.1. Overall Theory

8.2. Platforms

8.2.1. Twitter

8.2.2. Facebook

8.2.3. Google+

8.2.4. Pinterest

8.2.5. and more

8.3. Share Buttons

8.4. How to use Social Media

8.4.1. Know your audience

8.4.2. Choose your tools and platforms

8.4.2.1. Automation

8.4.2.2. Efficiency

8.4.3. Strategy

8.4.3.1. Useage Guidelines

8.4.3.2. Targets and Reporting

8.4.3.3. Activity Plans

8.4.3.3.1. Content

8.4.3.3.2. Growth

8.4.4. Customer Service

9. Chapter 1: Content Marketing

9.1. Why content sits at the heart of it all

9.2. Creating a content plan

9.3. finding your content

9.4. where to put your content

9.5. how to measure the perofrmance of your content

10. Chapter 2: Email Marketing

10.1. Customer Retention

10.2. Don't Do Cold

10.2.1. Appending

10.3. Email Structure

10.3.1. From Name

10.3.2. Subject Line

10.3.3. Content

10.3.4. Tops and Tails

10.4. Plan

10.4.1. Automate

10.4.2. Segmentation

10.4.3. The Story

10.5. Performance + Benchmarks

10.6. Legalities

10.7. Deliverability

10.7.1. SPF

10.7.2. SenderScore

10.7.3. White Lists

10.8. Choose the right technology