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eCommerce Marketing: How to Drive Traffic That Buys to Your Website by Mind Map: eCommerce Marketing: How to Drive Traffic That Buys to Your Website
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eCommerce Marketing: How to Drive Traffic That Buys to Your Website

Chapter 10: The Metrics

Google Analytics Course

Chapter 9: Partnerships Marketing

How to Partner

Types of Partnership

How to Set Up

Alternative Partnerships

Chapter 8: Remarketing

Choice of Tool

Setting Up / Getting Started

Optimising

Chapter 7: PPC Marketing

Structure your account

When it does / doesn't work

Optimising

Via Social media

Chapter 6: Search Marketing

What is search?

How to manage changes in search engine algorithms

Universal Search

Keywords

Content

Chapter 5: Offline Marketing

Sales vs Awareness

Direct Mail

Shops and Shows

Advertising

Chapter 4: Brand Awareness Marketing

What is it?

Building a Consistent Feeling

Above the Parapet

Chapter 3: Social Media Marketing

Overall Theory

Platforms

Share Buttons

How to use Social Media

Chapter 1: Content Marketing

Why content sits at the heart of it all

Creating a content plan

finding your content

where to put your content

how to measure the perofrmance of your content

Chapter 2: Email Marketing

Customer Retention

Don't Do Cold

Email Structure

Plan

Performance + Benchmarks

Legalities

Deliverability

Choose the right technology