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eCommerce Marketing: How to Drive Traffic That Buys to Your Website by Mind Map: eCommerce Marketing: How to Drive
Traffic That Buys to Your Website
5.0 stars - 12 reviews range from 0 to 5

eCommerce Marketing: How to Drive Traffic That Buys to Your Website

Chapter 10: The Metrics

Google Analytics Course

Chapter 9: Partnerships Marketing

How to Partner

Types of Partnership

Website

Email

Offline

How to Set Up

Alternative Partnerships

Affiliates

PiggyBacking

Chapter 8: Remarketing

Choice of Tool

Google Adwords

Setting Up / Getting Started

Targeting

Tagging

Ads

Optimising

Exclusions

Tagging

Audiences

Geo-demographic

Chapter 7: PPC Marketing

Structure your account

Quality Score

When it does / doesn't work

Optimising

Bids

Landing Pages

Keywords

Ads

Via Social media

Chapter 6: Search Marketing

What is search?

How to manage changes in search engine algorithms

Universal Search

Merchant Center / Base

Images

Places / Map Results

Video

News

Keywords

identify them

how to use them

Content

Chapter 5: Offline Marketing

Sales vs Awareness

Direct Mail

Formats

Data

Response Mechanism

How it all works

Shops and Shows

Advertising

Inserts

Sell off the page

Billboards

TV and Radio

Chapter 4: Brand Awareness Marketing

What is it?

Trust, how customers feel

Overlap with USPs

Expert Positioning / Stand for something

Consistency

Building a Consistent Feeling

Customer service

The Brand (not just logo)

The voice of the brand

Consistency - same everywhere

Above the Parapet

PR

Advertising

Content

Chapter 3: Social Media Marketing

Overall Theory

Platforms

Twitter

Facebook

Google+

Pinterest

and more

Share Buttons

How to use Social Media

Know your audience

Choose your tools and platforms, Automation, Efficiency

Strategy, Useage Guidelines, Targets and Reporting, Activity Plans, Content, Growth

Customer Service

Chapter 1: Content Marketing

Why content sits at the heart of it all

Creating a content plan

finding your content

where to put your content

how to measure the perofrmance of your content

Chapter 2: Email Marketing

Customer Retention

Don't Do Cold

Appending

Email Structure

From Name

Subject Line

Content

Tops and Tails

Plan

Automate

Segmentation

The Story

Performance + Benchmarks

Legalities

Deliverability

SPF

SenderScore

White Lists

Choose the right technology