MODULE 3: The Entry Strategy and Business Plan or Marketing Plan

1. 3.2 MARKETING PLAN/PROGRAM

1.1. The marketing plan or strategy for your Target Market

2. 3.1 COUNTRY PROFILE OF SELECTED MARKET

2.1. This will be the profiling of the best market selected in Module 2

3. 3.3 - MARKETING MIX STRATEGIES (4P's)

4. 3.6 - CONCLUSION AND RECOMMENDATIONS

4.1. Conclusions and Recommendations from all the above sections of Module Three

5. 3.4 - FINANCIAL STRATEGY

6. 3.5 - EXIT STRATEGY & SCENARIOS