Content Strategy Team

1. Topic Project

1.1. Production

1.2. Tools

1.3. Optimization

2. Content Strategy

2.1. Content Principles

2.2. Voice & Tone

2.3. Content Roadmap

2.4. Governance Plan

2.4.1. Legal Guides

2.4.2. Q&A

2.4.3. Tags

2.4.4. Topics

2.5. Styleguide

2.6. Job Roles

2.6.1. Sr. Content Strategist

2.6.2. Content Strategist

2.6.3. Content Manager

2.6.4. Content Coordinator

2.6.5. Writer/Editor

3. UI Copy

3.1. Mobile App

3.2. Avvo Instant

3.3. Key Paths

3.4. Growth

4. Content Marketing

4.1. .EDU links (SEO support)

4.2. Audience Identification

4.3. Campaign creation

4.4. Production

4.5. NakedLaw blog support