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Objective: To engage Alumni with 40th anniversary and to strong the external positioning by Mind Map: Objective: To engage Alumni
with 40th anniversary and to
strong the external positioning
0.0 stars - reviews range from 0 to 5

Objective: To engage Alumni with 40th anniversary and to strong the external positioning

- Engage Alumni for: -- Networking -- Financial support (donation or project financing) -- Give knowledge and time (coach, board, speaker, testimony, etc) - External positioning: -- Alumni recognize their experience (how sell my @XP and how put in my CV) -- Alumni recognize the engagement with AIESEC as impactful and valuable (for itself and for society). -- Organizations recognize the @XP and therefor Alumni potential -- Alumni selling AIESEC in their companies/organizations Targets: No. de Alumni conectados ao MC; No. de CLs engajados; No. de Alumni conectados aos CLs; No. de contatos mapeados e atualizados; No. de parceiros recrutados para Alumni;

Organization and Management of Information

- To know our Alumni: -- Did he/she do an exchange? -- Did he/she be in a LR? -- Did he/she endeavor? (empreendeu) - To identify trends; - To find easily information about our Alumni; - To supply Alumni expectation; - To know our history.

Improve and expand database

- To be effective; - To be permanent.

Organize existing information in MC

Search former MC members through MCPs

Review data structure of vagas.com database

Engagement of all MC members

CRM of Alumni

Redeem history of AIESEC in Brazil

- Important events - Growth in number of members - Growth in number of exchanges - Total amount of Alumni - Total amount of exchanges (ICX and OGX) - LCs already closed

Collect data from LCs

Collect data from Alumni

Search in MC old files

External Positioning

- To have

Create positioning for Alumni (LVBA)

Benefits for Alumni

Benefits for LC

Benefits for External

Benefits for MC

Portfolio of Alumni

Vagas.com, Benefits for Alumni, Benefits for LC, Benefits for External, Benefits for MC

AHOF, Benefits for Alumni, Benefits for LC, Benefits for External, Benefits for MC

CONAL - H4TF, Benefits for Alumni, Benefits for LC, Benefits for External, Benefits for MC

Newsletter, Benefits for Alumni, Benefits for LC, Benefits for External, Benefits for MC

Happy Hour, Benefits for Alumni, Benefits for LC, Benefits for External, Benefits for MC

Initiative of Alumni, Benefits for Alumni, Benefits for LC, Benefits for External, Benefits for MC

Structure communication channels

Website

MyAIESEC.net

Newsletter

Social media

E-mail MKT

ENOX

MSN

Celebrate 40th anniversary

Promotion

Create the Brand

Communication plan

Launch of 40th anniversary

website 40 years

Board

Mada: inputs

Pablo: inputs

Spread celebrations in Brazil

MC package

Agreement with LCs

The event

- The event will be in October / 2010.

Date

Site

Agenda

Audience

Speakers

Special events

LCs involvement (São Paulo), FGV, Others

Products

Documentary of 40 years

Report/book of 40 years

Event, Thursday Night, LN Day, Project Fair, Open Space, Global Village

Prospect

Targets

No of Alumni connected

Alumni connected means the Alumni that we collect information (CRM information at least) direct from the Alumnus. The information about Alumni connected must be updated on MC Alumni CRM. - Each MC member will be charge for connect with some former-MCs - Pablito, Thaisinha and Camilla will be responsible for: Thais: AHOF (16) e nominees (total 35, goal 20) Camilla: MCPs (35) Pablito: - Chairs of national conferences from the last 10 years. Considering 2 per year (20). - Key-Alumni (5 per CL) of CLs* between 25 e 35 years (profile of Alumni in 40th years event), in special the Alumni already were in a LC Board. *LCs with more then 5 years (11 LCs). - Alumni that already gave testimonial for national Newsletter

No of Alumni engaged

- We want engage the Alumni in the follow ways: With input/feedback As hub* of alumni As hub de empresas * Hub means somebody that endorse/understand the strategy and promote it. Beside that connect people, and not only provide a contact. - AHOF, at least 10 of them. - AHOF nominees, 10 of them. - MCPs, at least 20 of them. - Hub-Alumni in LCs (at least 1 in each of 11 LCs)

No of LCs connected

- LCs that understand, forward information and answer the surveys. - All with more than 2 years (26)

No of LCs engaged

- LCs that mobilize their Alumni and involve itself with strategy. - All with more than 5 years + LCs of São Paulo (11 + 3)

No of Alumni connected with LCs

- The same idea of MC, with LCVPs connecting with former LCVPs. - For LCs with more than 5 years (11).

No of partners recruited for Alumni

Inputs

Mada

Claudio

Pablo Hub

Vedana

Marcelinho

Babi

Gabiru