Objective: To engage Alumni with 40th anniversary and to strong the external positioning

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Objective: To engage Alumni with 40th anniversary and to strong the external positioning by Mind Map: Objective: To engage Alumni with 40th anniversary and to strong the external positioning

1. Celebrate 40th anniversary

1.1. Promotion

1.1.1. Create the Brand

1.1.2. Communication plan

1.1.3. Launch of 40th anniversary

1.1.4. website 40 years

1.2. Board

1.2.1. Mada: inputs

1.2.2. Pablo: inputs

1.3. Spread celebrations in Brazil

1.3.1. MC package

1.3.2. Agreement with LCs

1.4. The event

1.4.1. Date

1.4.2. Site

1.4.3. Agenda

1.4.4. Audience

1.4.5. Speakers

1.4.6. Special events

1.4.7. LCs involvement (São Paulo)

1.4.7.1. FGV

1.4.7.2. Others

1.5. Products

1.5.1. Documentary of 40 years

1.5.2. Report/book of 40 years

1.5.3. Event

1.5.3.1. Thursday Night

1.5.3.2. LN Day

1.5.3.3. Project Fair

1.5.3.4. Open Space

1.5.3.5. Global Village

1.6. Prospect

2. Targets

2.1. No of Alumni connected

2.2. No of Alumni engaged

2.3. No of LCs connected

2.4. No of LCs engaged

2.5. No of Alumni connected with LCs

2.6. No of partners recruited for Alumni

3. Inputs

3.1. Mada

3.2. Claudio

3.3. Pablo Hub

3.4. Vedana

3.5. Marcelinho

3.6. Babi

3.7. Gabiru

4. Organization and Management of Information

4.1. Improve and expand database

4.1.1. Organize existing information in MC

4.1.2. Search former MC members through MCPs

4.1.3. Review data structure of vagas.com database

4.1.4. Engagement of all MC members

4.1.5. CRM of Alumni

4.2. Redeem history of AIESEC in Brazil

4.2.1. Collect data from LCs

4.2.2. Collect data from Alumni

4.2.3. Search in MC old files

5. External Positioning

5.1. Structure communication channels

5.1.1. Website

5.1.2. MyAIESEC.net

5.1.3. Newsletter

5.1.4. Social media

5.1.5. E-mail MKT

5.1.6. ENOX

5.1.7. MSN

5.2. Create positioning for Alumni (LVBA)

5.2.1. Benefits for Alumni

5.2.2. Benefits for LC

5.2.3. Benefits for External

5.2.4. Benefits for MC

5.3. Portfolio of Alumni

5.3.1. Vagas.com

5.3.1.1. Benefits for Alumni

5.3.1.2. Benefits for LC

5.3.1.3. Benefits for External

5.3.1.4. Benefits for MC

5.3.2. AHOF

5.3.2.1. Benefits for Alumni

5.3.2.2. Benefits for LC

5.3.2.3. Benefits for External

5.3.2.4. Benefits for MC

5.3.3. CONAL - H4TF

5.3.3.1. Benefits for Alumni

5.3.3.2. Benefits for LC

5.3.3.3. Benefits for External

5.3.3.4. Benefits for MC

5.3.4. Newsletter

5.3.4.1. Benefits for Alumni

5.3.4.2. Benefits for LC

5.3.4.3. Benefits for External

5.3.4.4. Benefits for MC

5.3.5. Happy Hour

5.3.5.1. Benefits for Alumni

5.3.5.2. Benefits for LC

5.3.5.3. Benefits for External

5.3.5.4. Benefits for MC

5.3.6. Initiative of Alumni

5.3.6.1. Benefits for Alumni

5.3.6.2. Benefits for LC

5.3.6.3. Benefits for External

5.3.6.4. Benefits for MC