PURPLE COW

Organize and structure your thoughts to write an essay

Get Started. It's Free
or sign up with your email address
Rocket clouds
PURPLE COW by Mind Map: PURPLE COW

1. Did you noticed the Revolution ?

1.1. BIG ORG. HATE CHANGE

1.2. people way of thinking is changed over the last 2 decades

1.3. Book: The pursuit of WOW

1.3.1. a book describe the vision of new marketing

1.3.2. refers how big companies scared from the word change

1.3.2.1. OLD OLD FASHION

1.3.2.1.1. i.e Morgan Sn & Morgan Jonuior

1.3.2.2. including good promising changes

1.3.2.2.1. i.e dcc

1.3.3. the change happen with PASSIONATE people

1.3.3.1. Steve Jobs example

1.3.3.1.1. the junky

1.3.3.1.2. filthy

1.3.3.1.3. irrogant

1.3.3.1.4. stubborn

1.3.3.1.5. dirty

1.3.3.1.6. but smart

1.4. Book: One to One Future

1.4.1. writters forcusing

1.4.1.1. how marketer's simple truth of

1.4.1.1.1. keeping old customer

1.4.1.1.2. instead of get new ones

1.4.2. book show 4 kinds of

1.4.2.1. Consumers-

1.4.2.1.1. prospects

1.4.2.1.2. customers

1.4.2.1.3. loyal

1.4.2.1.4. former

1.5. Book: Crossing Chasm

1.5.1. "new products/ideas reach diff.

1.5.1.1. Groups of people

1.5.1.1.1. 1st innovater

1.5.1.1.2. 2nd early adopter

1.5.1.1.3. 3rd majority

1.5.1.1.4. 4th laggards

1.6. Books by Seth Godin

1.6.1. companies win when

1.6.1.1. value the prospects attentions / not treating them as disposal

2. 8+1 PSs

2.1. the 5 Ps updated---> to 8 Ps

2.1.1. Used to be old theory classic theory

2.1.1.1. if your Ps are write you had the chance

2.1.2. Product

2.1.2.1. Pricing

2.1.3. Promotion

2.1.3.1. positioning

2.1.4. Publicity

2.1.4.1. Packaging

2.1.5. Permission

2.1.5.1. Pass-along

2.1.6. Evolutionary new P

2.1.6.1. Purple Cow

2.1.6.2. remarkable service/product

2.1.6.2.1. i.e (apple's white headphones, Nike Air Pump Shoes

2.2. Seith Godin suggest: --> stop marketing

2.2.1. use the resources to find something remarkable

2.2.2. find new niche and fill up

2.2.2.1. i.e iPod for all ages uses

2.3. What's your goal

2.3.1. Inspire someone about your product

2.3.2. Specific target

2.3.2.1. looks remarkable

2.3.2.1.1. become wanted

2.3.3. Do your best work?

3. Boldfaced & Assertions

3.1. Remarkable ideaa

3.1.1. making something NOTICABLE

3.1.1.1. i.e Amazing flying packages delivery

3.1.1.2. Consumer Demand

3.1.1.2.1. TV Adds

3.2. TV-industreial -----> Relation ship between

3.2.1. Growing companies

3.2.1.1. depending on increase spends on MRKT

3.2.2. References

3.2.2.1. TV

3.2.2.2. an add for an add

3.2.2.3. www

3.2.2.4. using celebrities

3.2.2.4.1. jaguar

3.2.2.4.2. ch.5

3.2.2.4.3. Emirates

3.2.2.4.4. Mont Blanc

3.3. Post Consumption consumer -Stuffed Consumer

3.3.1. Nothing is needed to buy

3.3.2. almost all got what they want

3.3.3. Too busy, no time to waste to search 'n compare stuff "made for us

3.4. Marketing department

3.4.1. wasting resources marketing a product

3.4.2. instead

3.4.2.1. use the resources to find the

3.4.2.1.1. P

3.4.3. it's more like no where to run other than finding the REMARKABLE

4. Why?? PURPLE

4.1. the sad truth about marketing a product/serv.

4.1.1. most people

4.1.1.1. can't buy it cuz

4.1.1.1.1. no $$

4.1.1.1.2. no time paying attention

4.1.1.1.3. don't want it

4.2. Sooo many options

4.2.1. too many information all around

4.2.1.1. too much of any thing is too much

4.2.2. remarkable IDEA's survive, spread like virus..

4.2.2.1. ideavirus r hard to spread with careless customer.

4.2.3. Solution :

4.2.3.1. remarkable idea

4.2.3.1.1. (silly ideas 20 years ago

5. Write and Edit

5.1. Don't be afraid to edit. Simple, memorable information is hard and requires filtering.

6. Administration

6.1. Deadlines

6.2. Contacts

7. Proofread & Finalize

7.1. Cover Page

7.2. Table of Contents

7.3. Bibliography

8. Traditional marketing rules is not enough any more

8.1. advertisements become old worthless fashion

8.2. people are stuffed with

8.2.1. to pay attention

8.2.2. informations

8.2.2.1. products

8.2.2.1.1. no time