1. User
1.1. Types
1.1.1. Guest
1.1.1.1. Segments
1.1.1.1.1. Language
1.1.1.1.2. Disability Status
1.1.2. Associate
1.2. Goals
1.3. Objectives
1.4. KPIs
2. Business
2.1. Goals
2.1.1. Encourage in-store exploration
2.1.2. Sell featured product
2.1.3. Facilitate dialogue between guest and associate
2.1.4. Amplify the product/service
2.1.5. Inspire to share moment
2.2. Objectives
2.2.1. Meet montly sales revenue target of OEM product
2.3. KPIs
3. Assumptions
4. Dependencies
4.1. Available CMS
4.2. Integration between triggers to content packages
5. Requirements
5.1. Business
5.1.1. Manage content
5.1.1.1. Manual Override of Content
5.1.1.2. Content Business Rules Definition (i.e., hooks)
5.1.2. Display content
5.1.2.1. Business Hours Mode
5.1.2.1.1. Defaukt
5.1.2.1.2. OEM
5.1.2.1.3. Personalized
5.1.2.1.4. Takeover
5.1.2.1.5. System Error
5.1.2.2. non-Business Hours Mode
5.1.2.2.1. Default
5.1.2.2.2. System Error
5.1.2.2.3. Security
5.1.3. Analytics
5.1.3.1. Dwell Time in Product Experience
5.1.3.2. # of initiated reactions (non-BLE)
5.1.3.3. # of initiated reactions (BLE)
5.2. Technical
6. Features
6.1. Must Have
6.1.1. Large Glass Blade Display
6.1.2. Visual reaction to user's proximity
6.1.3. Aural reaction to user's proximity
6.1.4. Display of high-resolution content
6.1.5. Content amplification
6.1.6. Display mode during business hours
6.1.7. Display mode during non-business hours
6.1.8. System management of content
6.1.9. Single featured product support
6.1.10. Multi-lingual support
6.1.11. Analytics tracking
6.1.12. Product orientation-control of displayed content
6.1.13. Auto-reset of product to default orientation
6.1.14. Inter-changeable product cradle
6.2. Nice to Have
6.2.1. Personalized experience
6.2.2. Connected canvas of multiple glass baldes
6.2.3. Gesture interaction with glass blade