KOLAB

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KOLAB by Mind Map: KOLAB

1. 2. FUELED BRIEF (KO LAB) *inclui visão de pacote

1.1. KUAT 2014

1.2. CCZ 2014

1.3. I9 2014

1.4. RETORNÁVEIS 2014

1.5. HORA FANTA 2014

1.6. MTC 2014

2. 6. LIVE MONITORING & OPTIMIZATION

2.1. DASHBOARD SETUP (Canais e BI)

2.1.1. CCFM

2.2. PAID MEDIA REPORTS SCHEDULE (Canais e BI)

2.2.1. DEL VALLE KAPO 2013

2.2.2. POWERADE 2013

2.3. CAMPAIGN REPORTS (Canais e BI)

2.3.1. CC CAMERITAS

2.3.2. SCHWEPPES 2013

2.3.3. HIGHLIGHTS & ACTIONS (Canais e BI)

3. FRESH INTEL+ NEW IDEA LEADS

3.1. CREATIVE MEETINGS(Planejamento)

3.1.1. FWC 2014

4. 1. PRÉ-BRIEF / PROVOKE

4.1. PRÉ-BRIEF (Coca)

4.2. CONSUMER AND MARKET TRENDS (Planejamento)

4.3. LEARNINGS (BI)

4.4. CHANNEL MAPPING (Canais)

4.5. DRAFT BRIEF / PROVOCATIONS (KO LAB)

4.5.1. SPRITE 2014

5. 3. BIG IDEA & CONNECTIONS STRATEGY

5.1. CREATIVE PLAN (KO LAB and IMC)

5.2. OSEP CHANNEL MAP & ACTIVATION MAP APPROVAL (Canais)

6. HOT HOUSE 2 (big idea)

7. 4. DEVELPED PLAN & CPC CONCEPT

7.1. MEDIA PLAN

7.2. KPI, GOALS & PREMISSES (Canais e BI)

7.2.1. SPRITE VENCEDORES

7.2.2. CC MTC 2013

7.3. KOLAB FLOW (agencias)

8. HOT HOUSE 3 (CREATIVE LANDING)

9. 5. PRODUCTION

9.1. ADPLACEMENT (AGÊNCIAS / BI)

9.2. WIREFRAMES / LAYOUTS (agencies)

9.3. TRACKER DOCUMENT (BI)

9.3.1. CCZ ROCK IN RIO

9.3.2. FANTA COMIC BOOK

9.3.3. KUAT 2013 (MOBILE)

9.3.4. COPA CC 2013

9.3.5. CC WI-FI

9.4. TAG IMPLEMENTATION (Agency and CIT)

9.5. HOMOLOGAÇÃO (BI)

9.6. DEPLOY (CIT)

9.7. VALIDAÇÃO NO AR (BI)