1nspiring Efactor sept 23rd 2014

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1nspiring Efactor sept 23rd 2014 by Mind Map: 1nspiring Efactor sept 23rd 2014

1. Guy Eldar, CEO App my day

1.1. Bio

1.1.1. http://www.appmyday.com

1.1.2. Guy Eldar Israel prior coder since childhood BSC computer sience team leader in Israeli defense forces last 5 years startups face.com

1.2. Appmyday venture

1.2.1. prototype make a surprise for a friend got married coded in 3 days get all photos of an event in one app lasting souvenir photos from everyones: perspective point of views

1.2.2. result pilot: 200 photos amazing! it just worked

1.2.3. if it works on a friends wedding, maybe it works on others as well tool for wedding couples photos of all attendees pretty relevant for any kind of event

1.3. Event app platform

1.3.1. private unique mobile space your own Facebook for your event who gets in and who doesn't start & end date you decide what happens there

1.3.2. outcome vivid in-event experience engagement between guest & hosts

1.3.3. 2 main components website - wizard/ builder customize it all target host as point of sale create event within a minute

1.3.4. put it in your quests hands tool box of distribution distribution invitation native event app iOS Android

1.3.5. Mission provide every event with a unique experience such like wix websites totally different experience

1.4. Revenue model

1.4.1. 2 models freemium basic app for free max 25 devices payed, price based upon: amount of users amount of devices

1.4.2. partnerships (reselling) via: venues event planners merchandise vendors buy bundles x amount of events brand/ skin of the company

1.4.3. high virality 100+ exposed to it via an event private customers via freemium > payed

1.5. Appmyday uses KPI's:

1.5.1. daily/ monthly active users

1.5.2. amount of content

1.5.3. conversion invited > downloaded > contributed

1.5.4. virality

1.5.5. revenu zero marketing effort

1.5.6. example event 1 91% installs 77 activer users 888 times accessed

1.6. Learings

1.6.1. web + mobile can be tough

1.6.2. users needs to walk through a process

2. Round up focus and focused development

2.1. not easy to start

2.1.1. climb a lot of mountains

2.2. focus is about creation

2.2.1. it's do or die

2.3. 3 stages

2.3.1. inspiration fundament into action

2.3.2. activation get out of the building, tell you clients

2.3.3. co creation change only favors a prepared mind


2.4.1. Darwin: It is about most resposive to change who wins

2.4.2. Chance only favors a prepared mind

2.4.3. it takes a team to build a dream

2.4.4. failing with the speed of ligt is winning

3. Q&A

3.1. Damian: revenu stream + business structure

3.1.1. started in b2c > b2b b2c, put it on the web and wait

3.1.2. it is super viral you see it at a wedding at its finest people you know event host invites you simple experience friends on a closed environment see how the events unfolds

3.1.3. its all word of mouth some event planners experienced it used it for corporate events unique product people share it

3.2. Ruslan

3.2.1. viral vs conversion conversion converting guest into event owners Seen it at a wedding and now use it for a company virality inside the event gather people in the same live feed all effort in

3.2.2. valuation in finance/ pre-seed round pre money: $900.000 after $1.2 mln more than money financer based in Manhattan 1st office in NY constantly occupied interns marketing associates

3.2.3. burnrate 3 employees, now 5 now: $27k per month

3.3. Karla: no marketing budget? how to spread the word

3.3.1. started social media accounts pinterest twitter facebook

3.3.2. asked permission to hosts to upload some photo's as a teaser on social media accounts tagged the event host tag the visitors

3.3.3. now: prefer to invest in different other channels

3.3.4. Bart used the app great usability

3.4. Alexis: Instagram open photo's vs closed

3.4.1. one large budget events, corporate, fundraising want to provide guest with better experience than open such as Instagram instagram have # and public stream no control everyone the same for instagram (ower and attendee)

3.4.2. two more than 3000 events people pay for their private space other products do not deliver the same value

3.5. Vicky

3.5.1. funding via early investor and pre-seed money bootstrapping for 8 months worked form appartment worked from savings a form of validation money single investor 2 Israeli funds need to be good in at least one high tech outstanding performance outstanding team 2 factors succeeding revenues develop partnership model

3.5.2. "good to have an entrepreneurial start-up attitude" e-factor :)

3.6. Guy

3.6.1. shout out you can help me via: partnerships working with event like firms in Europe/ USA events industry/ eco system help to penetrate local market exclusive partners

3.6.2. how did Bart find us? read it in an article

3.7. Bart

3.7.1. how many users in NL? a dozen

3.7.2. magic thing about your focus? every startup, wandering around our experience, with not focused is not really helpful master the experience don't lose focus on shiny stuff there is not a lot behind it

4. Introduction

4.1. Efactor

4.1.1. www.efactor.com Armando Torres

4.2. Panel

4.2.1. Vicky Fasten, expert Investormatch http://www.investormatch.nl large platform for matchmaking in corporate finance and startup finance match entrepreneurs with finance financing business, for: such as entrepreneurial mind energetic always up to something

4.2.2. Alexis van Dam (LiveMindMapper) LiveMindMapper at http://www.connectionofminds.com/ livemindmapper visualising information, keynotes and sessions in mindmaps entrepreneur partner World of Minds

4.2.3. Bart Jenezon Host www.1nspiring.com fouding partner key your life and business is your message to the world, make sure it is 1nspiring intelligence is...