KeepCup
by Sine N. Just
1. P
1.1. Comm.mix (at present)
2. Price
3. Product
4. KC's 4P's (at present)
5. Place
5.1. Online and coffee shops
5.2. ff
6. Marketing
7. Corporate communication
7.1. Integration
7.2. Differentiation
8. Intercultural communication
8.1. Adaptation
8.2. Standardization
9. Branding
9.1. Identity
9.2. Strategy
9.3. Equity