1 Man Shop "Experienced" Sample Mind Map

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1 Man Shop "Experienced" Sample Mind Map by Mind Map: 1 Man Shop "Experienced" Sample Mind Map

1. Direct To The Public Marketing

1.1. Prior Client Marketing

1.2. YouTube

1.2.1. What To Post

1.2.2. Frequency Of Posting

1.2.3. Target Audience

1.2.4. Traffic Strategies

1.2.5. Keywords To Include

1.2.6. Have The Proper Video Title

1.2.7. Set Up The Description Correctly

1.2.8. Set Up Your Channel Properly

1.2.9. Live Video

1.2.10. Screen Capture Video With Photos

1.2.11. Get Comments & Video Responses

1.2.12. Get Subscribers

1.3. Facebook

1.3.1. What To Post

1.3.1.1. What Content Will My "Virtual Friends" Be Interested In

1.3.2. Frequency Of Posting

1.3.3. Who To Invite & How To Do It

1.3.3.1. Local Groups

1.3.3.2. Your Prior Clients

1.3.3.3. Your Real Estate Agent Referral Sources

1.3.3.4. Prospective Real Estate Agent Referral Sources

1.3.3.5. Let Facebook Do The Work

1.3.3.6. Mortgage Brokers

1.3.4. Set Up Your Fan Page

1.3.4.1. Contet To Add

1.3.4.2. Traffic Strategies

1.3.5. Setup Your Profile Properly

1.3.5.1. What To Add Initially

1.3.5.2. Updating Schedule

1.3.6. Target Audience

1.3.6.1. Home Buyers

1.3.6.2. Home Sellers

1.3.6.3. Real Estate Agents In Your Marketing Area

1.3.6.4. Anyone In Your Local Market That Knows A Home Buyer Or Seller

1.3.6.5. Influential People In Your Market Area

1.3.6.6. Mortgage Brokers

1.4. LinkedIn / Plaxo

1.4.1. Who To Invite

1.4.2. Setting Up Your Profile

1.4.3. Posting Frequency

1.4.4. Target Audience

1.5. Blog Talk Radio

1.5.1. Target Audience

1.5.2. Topics

1.5.3. Frequency

1.5.4. SEO Strategies

1.5.5. Adding Show To 3rd Party Sites

1.5.6. Driving Traffic

1.6. Your Web Site/Blog

1.6.1. Upgrade Or Abandon Existing Site

1.6.1.1. Pros Of Upgrading

1.6.1.2. Cons Of Upgrading

1.6.2. No Site Currently

1.6.2.1. Get A Direct Response Blog

1.6.3. What Content Should Be On Your Site

1.6.3.1. Testimonials

1.6.3.1.1. Audio

1.6.3.1.2. Video

1.6.3.1.3. Text

1.6.3.2. Headline & Supporting Copy To Let Prospect Know WIIFM By Selecting You

1.6.3.3. Video Topics

1.6.3.4. Online Scheduling

1.6.4. Content Update Schedule

1.6.4.1. Update Videos & Testimonials Weekly

1.6.5. Traffic Strategies

1.6.5.1. Search Engine Optimization

1.6.5.2. Facebook

1.6.5.3. YouTube

1.6.5.4. LinkedIn

1.6.5.5. Plaxo

1.6.5.6. Paid Sources

2. Relationship Marketing (non-top producer)

2.1. Agent Re-Connect Strategies

2.1.1. Trigger To Send

2.1.2. What To Send

2.1.3. Tracking

2.2. Agent Retention Strategies

2.2.1. Activities

2.2.1.1. Thank You Notes

2.2.1.2. Gifting

2.2.1.3. Realtor Marketing Tips

2.3. Teach CE Classes

2.3.1. How Does It Work In Your Area?

2.3.1.1. Own Your Own School

2.3.1.2. Instructor For Others

2.4. In Person Relationship Marketing

2.4.1. What Are Your Criteria For Selecting A Target Office

2.4.1.1. Minimum Number Of Agents

2.4.1.2. Must Be Able To Get In The Back Office

2.4.1.3. The Broker Isn't Hostile To Home Inspectors

2.4.1.4. There Are Educational Opportunities

2.4.1.5. There Are Social Opportunities

2.4.1.6. How Far Is The Office From Your House

2.4.1.7. Inspections Possible Per Month From The Office

2.4.1.8. Can You Put In A Chocolate House

2.4.1.9. Can You Leave Flyers And Other Leave Behind Material

2.4.2. Which Offices Are You Going To Select

2.4.3. What Opportunities Do You Have In Those Offices

2.4.3.1. Lunch & Learns

2.4.3.1.1. Which Offices

2.4.3.1.2. Frequency

2.4.3.1.3. Topics

2.4.3.2. Sales Meetings

2.4.3.2.1. Which Offices

2.4.3.2.2. Topics

2.4.3.2.3. Frequency

2.4.3.3. Charity Events

2.4.3.3.1. Which Offices

2.4.3.3.2. Which Events In The Chosen Offices

2.4.3.3.3. Number Of Events Per Year

2.4.3.3.4. Budget Per Event

2.4.3.4. Personal Visits

2.4.3.4.1. Marketing Materials Needed

2.4.3.5. Chocolate Houses

2.4.3.6. Birthday Parties

2.4.3.7. Social Event Sponsor Opportunities

2.4.3.7.1. Which Offices

2.4.3.7.2. How Many Per Year

2.4.3.7.3. JV Partners For The Event

2.4.3.7.4. Type Of Event

2.4.3.8. Other Educational Opportunities

2.4.3.8.1. Marketing Workshops

3. Top Producer Marketing

3.1. Define Top Producer

3.1.1. Sales

3.1.2. Listings

3.2. How Will I Locate Them

3.2.1. Realtor Office Web Sites

3.2.2. Board Of Realtors Sites

3.2.3. Ask Agts In Your Target Offices

3.2.4. MLS Data

3.2.5. Collect Info in Feb/March When Top Producers Are Announced By Their Companies

3.3. What To Send

3.3.1. Retention

3.3.1.1. Gifting Program (if permitted/desired)

3.3.1.1.1. Savings Bucks

3.3.1.1.2. Movie Tickets

3.3.1.1.3. Lottery Tickets (maybe)

3.3.1.1.4. Gift Baskets

3.3.1.1.5. Holiday Gifts

3.3.1.2. Monthly Newsletter

3.3.1.3. HI Tip Of The Month

3.3.1.4. Agent Labels

3.3.1.4.1. For All Of Her Referrals

3.3.1.5. Special Thank You Cards

3.3.1.5.1. Add The House Inspected To The Front Of The Card

3.3.1.6. Charity Work

3.3.1.7. Send Out Cards

3.3.1.7.1. Holiday Cards

3.3.1.7.2. Birthday Card

3.3.1.8. Co-Promotion

3.3.1.8.1. Blog Talk Radio

3.3.1.8.2. 1st Time Home Buyers Seminars

3.3.1.8.3. Teleseminars

3.3.1.8.4. Videos

3.3.2. Aquisition

3.3.2.1. Lumpy Mail

3.3.2.1.1. Tee Shirts

3.3.2.1.2. Message In A Bottle

3.3.2.2. Send Out Cards

3.3.2.2.1. Monthly Drip Campaign

3.3.2.3. Letters

3.3.2.3.1. Use Only With Enclosures Like Scratch Off Coupons, etc.

3.3.2.3.2. Use "Fake" Express Delivery Envelopes

3.3.2.4. Monthly Newsletter

3.3.2.5. HI Tip Of The Month

3.4. How Many Do You Need?

3.4.1. Who Is On Their Team

4. Mortgage Brokers

4.1. Where Do I find A List Of Mortgage Brokers

4.1.1. Web Sites

4.1.1.1. Top Real Estate Agents

4.1.1.2. Their Own Web Sites

4.1.1.3. Web Sites Where Realtors Hang Out

4.1.2. List Broker

4.1.3. Their Associations

4.1.3.1. Do A Google Search For Your Area

4.1.3.2. Do They Accept Affiliates

4.1.3.2.1. Cost

4.1.3.2.2. Benefits

4.1.3.2.3. Opportunities

4.1.3.3. Can You Attend Their Meetings

4.1.3.4. Can You Advertise In Their Publications

4.1.3.4.1. Online Opportunities

4.1.3.4.2. OffLine Opportunities

4.1.3.5. Will They Email Blast Out Your Message

4.1.3.6. Can You Rent Their Membership List For Direct Mail

4.1.4. State Regulatory Agencies

4.1.5. The Search Engines

4.1.5.1. Type "Mortgage Broker" & Your City Or Town

4.2. What Message Do Mortgage Brokers Want To Hear From Home Inspectors

4.2.1. Message Is The Same One The Clients Want To Hear

4.3. What Information Do I Send Mortgage Brokers

4.3.1. Lead Generation

4.3.1.1. Send Out Cards

4.3.1.1.1. Content Ideas

4.3.1.1.2. Frequency

4.3.1.2. Lumpy Mail

4.3.1.2.1. Tee Shirts

4.3.1.3. Letters With Enclosures

4.3.1.3.1. Use Fake "Express Mail" Envelopes

4.3.2. Retention

4.3.2.1. Send Out Card Campaigns

4.3.2.1.1. Thank You Cards

4.3.2.1.2. Birthday Cards

4.3.2.1.3. Special Occasion Cards

4.3.2.2. Gifting Program

4.3.2.2.1. Movie Tickets

4.3.2.2.2. Savings Bucks

4.3.2.2.3. Travel Incentives

4.4. How Do I Send Information To Mortgage Brokers

4.4.1. Direct Mail

4.4.2. Email

4.5. How Frequently Do I Send Information To Mortgage Brokers

4.5.1. Lead Generation

4.5.1.1. Monthly

4.5.2. Retention

4.5.2.1. At Least Monthly

4.6. Social Networking Strategies For Mortgage Brokers

4.6.1. Facebook

4.6.2. Youtube

4.6.3. My Blog

4.6.4. Blog Talk Radio

4.6.5. LinkedIn / Plaxo

4.7. Join Venture Opportunities With Mortgage Brokers

4.7.1. Seminars & Workshops

4.7.2. Blog Talk Radio / Teleseminars

4.7.3. Advertising

4.7.3.1. Online

4.7.3.2. Offline

4.7.4. Social Functions

4.7.4.1. Activities

4.7.4.2. Which Offices / Agents

4.7.4.3. Goal Of The Event

4.8. Tracking

4.8.1. Who's Referring You

4.8.2. How Many Inspections A Month

4.8.3. Cost Of The Strategy