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Keyword Research by CybermediaMarketing.com by Mind Map: Keyword Research
by CybermediaMarketing.com
5.0 stars - 1 reviews range from 0 to 5

Keyword Research by CybermediaMarketing.com

Why Do It

Over 80% of all online PURCHASES begin with a keyword search

Guessing is not good enough - Like Playing Family Feud

Your competitors most likely aren't doing it at all or correctly

What to look for

2 - 5 word phrases

Vertical, variations of the main term: car, auto, vehicle, automobile and plurals

Lateral, Related to the term: car dealer, Car parts, Car Insurance,

Typos, Misspellings

Number of Searches

Ideally around 10,000 searches/month

Data often inaccurate/conflicting depending on the source

Look for patterns, consistently top ranked terms among various sources, relation of one word to another, Assume the real traffic count is significantly higher

Buying Cycle Modifiers

Research, Best SUV, Top Selling SUV, SUV Reviews, SUV Comparison

Compare, Nissan Pathfinder Review(s), Toyota Highlander Review(s)

Purchase, 2007 Nissan Pathfinder LX Black Raleigh, Nissan Pathfinder Dealer Raleigh, Nissan Pathfinder Incentives

Lack of or un experienced Competition

KEI and R/S only marginally useful

Focus on Top 20 Pages and look for:, Optimization of On Page Factors, Title, Meta, <h1>-<h5>, URL, Keyword Density, Link Text, # of Incoming Links, Incoming Link Text, Page Rank, Alexa Rank

PPC Bid Prices - Indicates profitability of the niche

Semantic Relationships

Latent semantic indexing adds an important step to the document indexing process. In addition to recording which keywords a document contains, the method examines the document collection as a whole, to see which other documents contain some of those same words. LSI considers documents that have many words in common to be semantically close, and ones with few words in common to be semantically distant. This simple method correlates surprisingly well with how a human being, looking at content, might classify a document collection. Although the LSI algorithm doesn"t understand anything about what the words mean, the patterns it notices can make it seem astonishingly intelligent. http://www.seobook.com/lsi/lsa_definition.htm

Tools to help you do it

Keyword Generation

Wordtracker

Keyword Discovery

Overture Tool (obsolete)

Google Keyword Tool

kwbrowse.com

Competitive Analysis

Compete.com

SpyFu.com

KeyCompete

KeywordCountry.com

All in One Tools

Keyword Elite

Keywords Analyzer

NicheBot

Web Analytics software

Internal Site Search

When to Do it

BEFORE:

You do anything... Make sure there's enough demand, Adsense Pages, edit stuff

Choosing a Domain Name, 2 and 3 word hyphenated names

Creating Site Map/Category Structure, Silo the Content according to Keyword Groups/LSI

Creating ANY new Internet content: a web page, article, blog post etc..., Subject for the content, Title Tag, Meta Tags, Page URL, Headlines

Creating any links:, On the page itself, From Reciprocal links, From Signature links, For Tagging

Creating any PPC campaigns, Find low cost terms to bid on, Identify negative keywords to exclude

Choosing Sites to Advertise on, Find sites top ranked for terms you want, Improve LSI by getting links from related sites/topics