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Getting Real by Mind Map: Getting Real
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Getting Real

The Starting Line

Build Less

What's Your Problem?

Fund Yourself

Fix Time and Budget, Flex Scope

Have an Enemy

It Shouldn't be a Chore

Stay Lean

Less Mass

Lower Your Cost of Change

The Three Musketeers

Embrace Constraints

Be Yourself

Priorities

What's the big idea?

Ignore Details Early On

It's a Problem When It's a Problem

Hire the Right Customers

Scale Later

Make Opinionated Software

Feature Selection

Half, Not Half-Assed

It Just Doesn't Matter

Start With No

Hidden Costs

Can You Handle It?

Human Solutions

Forget Feature Requests

Hold the Mayo

Process

Race to Running Software

Rinse and Repeat

From Idea and Implementation

Avoid Preferences

"Done!"

Test in the Wild

Shrink Your Time

The Organisation

Unity

Alone Time

Meetings Are Toxic

Seek and Celebrate Small Victories

Staffing

Hire Less and Hire Later

Kick the Tires

Actions, Not Words

Get Well Rounded Individuals

You Can't Fake Enthusiasm

Wordsmiths

Interface Design

Interface First

Epicentre Design

Three State Solutions

The Blank Slate

Get Defensive

Context Over Consistency

Copywriting is Interface Design

One Interface

Code

Less Software

Optimise for Happiness

Code Speaks

Manage Debt

Open Doors

Words

There's Nothing Functional about a Functional Spec

Don't Do Dead Documents

Tell Me a Quick Story

Use Real Words

Personify Your Product

Pricing and Signup

Free Samples

Easy On, Easy Off

Silly Rabbit, Tricks are for Kids

A Softer Bullet

Promotion

Hollywood Launch

A Powerful Promo Site

Ride the Blog Wave

Solicit Early

Promote Through Education

Feature Food

Track Your Logs

Inline Upsell

Name Hook

Support

Feel The Pain

Zero Training

Answer Quick

Tough Love

In Fine Forum

Publicise Your Screwups

Post-Launch

One Month Tuneup

Keep the Posts Coming

Better, Not Beta

All Bugs Are Not Created Equal

Ride Out the Storm

Keep Up With the Joneses

Beware the Bloat Monster

Go With the Flow

Conclusion

Start Your Engines

37signals Resources

Introduction

What is Getting Real?

About 37signals

Caveats, disclaimers, and other preemptive strikes