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Getting Real by Mind Map: Getting Real
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Getting Real

The Starting Line

Build Less

What's Your Problem?

Fund Yourself

Fix Time and Budget, Flex Scope

Have an Enemy

It Shouldn't be a Chore

Stay Lean

Less Mass

Lower Your Cost of Change

The Three Musketeers

Embrace Constraints

Be Yourself


What's the big idea?

Ignore Details Early On

It's a Problem When It's a Problem

Hire the Right Customers

Scale Later

Make Opinionated Software

Feature Selection

Half, Not Half-Assed

It Just Doesn't Matter

Start With No

Hidden Costs

Can You Handle It?

Human Solutions

Forget Feature Requests

Hold the Mayo


Race to Running Software

Rinse and Repeat

From Idea and Implementation

Avoid Preferences


Test in the Wild

Shrink Your Time

The Organisation


Alone Time

Meetings Are Toxic

Seek and Celebrate Small Victories


Hire Less and Hire Later

Kick the Tires

Actions, Not Words

Get Well Rounded Individuals

You Can't Fake Enthusiasm


Interface Design

Interface First

Epicentre Design

Three State Solutions

The Blank Slate

Get Defensive

Context Over Consistency

Copywriting is Interface Design

One Interface


Less Software

Optimise for Happiness

Code Speaks

Manage Debt

Open Doors


There's Nothing Functional about a Functional Spec

Don't Do Dead Documents

Tell Me a Quick Story

Use Real Words

Personify Your Product

Pricing and Signup

Free Samples

Easy On, Easy Off

Silly Rabbit, Tricks are for Kids

A Softer Bullet


Hollywood Launch

A Powerful Promo Site

Ride the Blog Wave

Solicit Early

Promote Through Education

Feature Food

Track Your Logs

Inline Upsell

Name Hook


Feel The Pain

Zero Training

Answer Quick

Tough Love

In Fine Forum

Publicise Your Screwups


One Month Tuneup

Keep the Posts Coming

Better, Not Beta

All Bugs Are Not Created Equal

Ride Out the Storm

Keep Up With the Joneses

Beware the Bloat Monster

Go With the Flow


Start Your Engines

37signals Resources


What is Getting Real?

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