Getting Real

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Getting Real by Mind Map: Getting Real

1. The Starting Line

1.1. Build Less

1.2. What's Your Problem?

1.3. Fund Yourself

1.4. Fix Time and Budget, Flex Scope

1.5. Have an Enemy

1.6. It Shouldn't be a Chore

2. Stay Lean

2.1. Less Mass

2.2. Lower Your Cost of Change

2.3. The Three Musketeers

2.4. Embrace Constraints

2.5. Be Yourself

3. Priorities

3.1. What's the big idea?

3.2. Ignore Details Early On

3.3. It's a Problem When It's a Problem

3.4. Hire the Right Customers

3.5. Scale Later

3.6. Make Opinionated Software

4. Feature Selection

4.1. Half, Not Half-Assed

4.2. It Just Doesn't Matter

4.3. Start With No

4.4. Hidden Costs

4.5. Can You Handle It?

4.6. Human Solutions

4.7. Forget Feature Requests

4.8. Hold the Mayo

5. Process

5.1. Race to Running Software

5.2. Rinse and Repeat

5.3. From Idea and Implementation

5.4. Avoid Preferences

5.5. "Done!"

5.6. Test in the Wild

5.7. Shrink Your Time

6. The Organisation

6.1. Unity

6.2. Alone Time

6.3. Meetings Are Toxic

6.4. Seek and Celebrate Small Victories

7. Staffing

7.1. Hire Less and Hire Later

7.2. Kick the Tires

7.3. Actions, Not Words

7.4. Get Well Rounded Individuals

7.5. You Can't Fake Enthusiasm

7.6. Wordsmiths

8. Interface Design

8.1. Interface First

8.2. Epicentre Design

8.3. Three State Solutions

8.4. The Blank Slate

8.5. Get Defensive

8.6. Context Over Consistency

8.7. Copywriting is Interface Design

8.8. One Interface

9. Code

9.1. Less Software

9.2. Optimise for Happiness

9.3. Code Speaks

9.4. Manage Debt

9.5. Open Doors

10. Words

10.1. There's Nothing Functional about a Functional Spec

10.2. Don't Do Dead Documents

10.3. Tell Me a Quick Story

10.4. Use Real Words

10.5. Personify Your Product

11. Pricing and Signup

11.1. Free Samples

11.2. Easy On, Easy Off

11.3. Silly Rabbit, Tricks are for Kids

11.4. A Softer Bullet

12. Promotion

12.1. Hollywood Launch

12.2. A Powerful Promo Site

12.3. Ride the Blog Wave

12.4. Solicit Early

12.5. Promote Through Education

12.6. Feature Food

12.7. Track Your Logs

12.8. Inline Upsell

12.9. Name Hook

13. Support

13.1. Feel The Pain

13.2. Zero Training

13.3. Answer Quick

13.4. Tough Love

13.5. In Fine Forum

13.6. Publicise Your Screwups

14. Post-Launch

14.1. One Month Tuneup

14.2. Keep the Posts Coming

14.3. Better, Not Beta

14.4. All Bugs Are Not Created Equal

14.5. Ride Out the Storm

14.6. Keep Up With the Joneses

14.7. Beware the Bloat Monster

14.8. Go With the Flow

15. Conclusion

15.1. Start Your Engines

15.2. 37signals Resources

16. Introduction

16.1. What is Getting Real?

16.2. About 37signals

16.3. Caveats, disclaimers, and other preemptive strikes