1. Advertisers
1.1. Targeted Ads / Messaging
1.2. Access to Research
1.3. Conduct Surveys, Polls
1.4. Product Research
1.5. Dream Interpreters
1.5.1. Advertising
1.5.2. Online Support
1.5.3. Monetization
1.5.3.1. Hosted Chats
1.5.3.2. Live Video Chats
1.5.3.3. Pre-recorded Seminars
1.5.4. Acquire Consumers
1.5.4.1. Build Database
1.5.4.2. Communicate
1.5.4.2.1. Email
1.5.4.2.2. Newsletters
1.5.4.2.3. Survey's, Polls
1.5.4.2.4. Seminars
1.5.4.2.5. Retreats
1.5.4.2.6. WOM via Social Networks
1.5.4.2.7. Badges
1.5.4.2.8. Radio Show
1.5.4.2.9. TV Show
1.6. Access to Consumer Database
1.6.1. Research
1.6.2. Data Mining
1.6.3. CRM Activities
2. Research / Academia
2.1. Research
2.1.1. White Papers
2.1.2. Medical / Professional Journals
2.1.3. Data Mining
3. Application
3.1. Platform
3.1.1. Mobile
3.1.2. Netbook
3.1.3. Pad
3.1.4. Notebook/Desktop
3.1.5. Phone
3.2. How
3.2.1. Voice it
3.2.2. Call it
3.2.3. Write it
3.2.4. Text it
3.3. Explore
3.3.1. Meaning
3.3.2. Who else
3.3.3. Others think
3.3.4. How often
3.3.5. Thought-Event relationship
4. Consumer
4.1. Logging
4.1.1. Private
4.1.1.1. Upload
4.1.1.2. Sort
4.1.1.3. Update
4.1.1.4. Archive
4.1.1.5. Retrieve
4.1.2. Public
4.1.2.1. Tweet Dreams
4.1.2.2. Facebook / Social Aps
4.1.2.3. Email
4.1.2.4. Widget
4.1.2.5. Games / Polls
4.1.2.6. BBerry, iPhone Apps
4.1.2.7. Badges
4.1.3. Living Journal
4.1.3.1. Develop Timeline
4.1.3.2. Tag Events tied to Dreams
4.1.3.3. Upload & Tag Photos / Images
4.1.3.4. Cross Reference
4.1.4. Message
4.1.4.1. Record messages
4.1.4.2. Retrieve Messages
4.1.4.3. Text to voice mail
4.1.4.4. Store
4.1.4.5. Tag Message to Dream
4.1.5. Logger Type
4.1.5.1. Occasional
4.1.5.2. Chronic
4.1.5.3. Threshold
4.2. Sharing
4.2.1. Share Dreams with Community
4.2.2. Talk / Blog About Dream
4.2.3. Water Cooler Discussion
4.2.4. DreamPlanet
4.2.4.1. Maps & Visualizations
4.2.5. Invite Community to Interact
4.3. Understanding
4.3.1. Library of Dreams
4.3.2. Dream Interpretation
4.3.3. Cultural Lense
4.3.3.1. Christianity
4.3.3.2. Judaism
4.3.3.3. Islamism
4.3.3.4. Budism
4.3.3.5. Chinese
4.3.3.6. Europe
4.3.3.6.1. Greco Roman
4.3.3.6.2. Nordic / Scandinavia
4.3.3.6.3. Germanic
4.3.3.6.4. Celtic
4.3.3.7. American First Nations
4.3.3.8. Japan
4.3.3.9. Amazonia
4.3.3.10. Pacific
4.3.3.11. Egypt
4.3.3.12. Africa
4.3.3.13. Tibetan
4.3.4. Link to Professional Area
4.4. Retrieval
4.4.1. Self-Reflection
4.4.2. Entertainment
4.4.3. Learning
5. Psychology
5.1. Access to Dream Database
5.2. Research
5.2.1. White Papers
5.2.2. Medical / Professional Journals
5.2.3. Data Mining
5.3. Professional Support
5.3.1. Monetization
5.3.1.1. Hosted Chats
5.3.1.2. Live Video Chats
5.3.1.3. Pre-recorded Seminars
5.3.2. Acquire Patients
5.3.2.1. Build Database
5.3.2.2. Communicate
5.3.2.2.1. Email
5.3.2.2.2. Newsletters
5.3.2.2.3. Survey's, Polls
5.3.2.2.4. Seminars
5.3.2.2.5. Retreats
5.3.2.2.6. WOM via Social Networks
5.3.2.2.7. Badges
5.3.2.2.8. Radio Show
5.3.2.2.9. TV Show