Pragmatic Marketing Framework

1. Program Strategy

1.1. Lead Generation

1.2. Success Stories

1.3. Thought Leaders

1.4. Buyer Personas

1.5. Lead Generation

1.6. Customer Aquisition

1.7. Customer Retention

1.8. Launch Plan

1.9. Marketing Plan

2. Product Planning

2.1. Sales Process

2.2. Positioning

2.3. User Personas

2.4. Use Scenarios

2.5. Release Milestones

2.6. Product Roadmap

2.7. Market Requirements

3. Product Strategy

3.1. Business Case

3.2. Pricing

3.3. Buy,Build or Partner

3.4. Product Portfolio

3.5. Innovation

4. Quantitative Analysis

4.1. Market Sizing

4.2. Product Performance

4.3. Operational Metrics

4.4. Win/Loss Analysis

5. Market Analysis

5.1. Distinctive Competence

5.2. Market Research

5.3. Market Problems

5.4. Technology Assessment

5.5. Competitive Analysis

6. Sales Readyness

6.1. Channel Training

6.2. Collateral and Sales Tools

6.3. White Papers

6.4. Competitive Write-up

6.5. New node

7. Channel Support

7.1. Presentatons and Demo's

7.2. 'Special' Calls

7.3. Event Support

7.4. Answer Support