1.1. Toys R Us, primary target children, secondary target parents of the child.
2. Class
2.1. Idea 1
2.2. Idea 2
2.3. Idea 3
3. S.O.C [Social Occupational Classification]
4. A. [Upper Class, the rich] High Level executives, Judges, Barristers, Surgeons, Bankers, Entrepreneurs [Lord Sugar came from a working class [C2 to A] .
5. B. [Qualified Class] Lawyers, Teachers, Doctors
6. C1. [Upper Working Class], White Collar Skilled. Supervisors, office workers
7. C2. [Untrained workers] Proper workers get there hands dirty, work hard for there family.
8. D2. [Un-Skilled Workers] Labours on a building site, lorry, train, bus drivers.
9. D1. [Skilled trades people] Brick layers, carpenters etc.
10. CARGEL Class Age Religion
11. E. [The Old] Pensioners, retired, the feeble [can't work]
12. Location
13. Gender
13.1. Problem 1
13.2. Problem 2
13.3. Problem 3
14. If a Working Class [poor] area, they won't bother putting up adverts for Jaguar of Range Rover etc.
15. Whereas a rich area like Chelsea, or Kensington, you will receive advert about Harrods or high price goods
16. Demographics
17. Tampons [Jessica Ennis]
18. Chocolate [Snickers not for women]
19. Perfume and Deodorant ads
20. Religion
21. The Sun Newspaper targets
22. Daily Telegraph Newspaper targets
23. Single faith schools
24. Psychographics
25. Lifestyle
26. Interests
27. Mainstreamers
28. Reformers
29. educated to see beyond their own needs
30. Recycling, concerned about Carbon footprint, poluction, global warming
31. approx. 40% of the population, loyal to well known popular brands
32. aspirers
33. Aspirer to be wealthy, think they have loads of money but don't really, don't really have appropriate income, where brands to look rich, example where labels with CK, or where a 3 piece suit
34. Succeeders, they have everything aspirers want, born into money "Born with as silver spoon in your mouth" Lord Sugar
