Even though online shopping has increased many people still shop at malls.

1. Experience

1.1. People still like the physicality

1.1.1. Like touching fabrics

1.1.2. Trying on clothes

1.1.3. Being able to try products out first before buying.

1.2. The Social aspect

1.2.1. Gathering place with friends.

1.2.2. Place to meet new people.

2. Convenience

2.1. Everything located under one roof gratification in possessing items bought. (mail order)

2.1.1. Different types of stores are steps from each other so you can purchase lets say a phone and also find a pair of jeans

2.2. Gratification

2.2.1. You can have and item right at the moment of purchase.

3. Economical

3.1. Less opportunity for fraud. (brands)

3.1.1. No hackers that can steal your credit card information.