This technology can primarily enhance business processes by delivering productivity gains and making user feedback an essential part of development processes.
It has a great impact on consumer internet technologies including product categories such as social networking, wikis and blogs
web 2.0 creates new innovative ways of bringing technology into the business.
Making it a marketing norm will optimise the overall marketing expenditure, creating an efficient marketing basis fornthe business as a wholoe.
Using social networking and web 2.0 as a promotion tool can give businesses total control over the image and style they create for themselves.
Businesses can lower customer service costs by pro-active of online online customer communities.
Information and data can be sourced from various locations and displayed as composite parts of new applications.
Helps maintain customer relationships and extensive brand building.
Instant information of current events, new products,technological advances and so on.
Helps engage customers effectively and efficiently.
The business is able to share and collaborate to its consumers effectively.