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Self-Publishing by Mind Map: Self-Publishing
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Self-Publishing

Ways to promote a new book

• Email Marketing Campaigns • Affi liate Marketing Programs • Book Reviews • Book Signings • Radio Interviews and/or Ads • TV Interviews and/or Ads • Social Networking Sites such as Twitter, LinkedIn, Facebook, MySpace and hundreds of others

4 PUBLISHING PROCESS

1. Creation. The actual writing of the book.

2. Production. The book’s design, typesetting, copywriting and binding.

3. Distribution. Generally, distribution is done through book stores (retail distributors) and club stores (wholesale distributors).

4. Promotion. This is where you get your book in front of interested audiences.

PROMOTION

You should have a STRATEGY

Strategy #1: TV Promotion:

Strategy#2: Online Viral Marketing

Strategy #3: Live Promotion—Book Tour

Several TACTICS

Tactic: Write 1-page synopsis of book

Tactic: Contact Show Producer to pitch idea—send 1-page synopsis with contact info and interview availability

Tactic: Start blog

Tactic: Post demo videos to YouTube

Tactic: Contact regional managers of major bookstores in top ten largest U.S. cities to schedule book signings

Tactic: Host Charity ball

Tactic: Host ‘play day’

PROMOTION SOURCES

Your promotion check list should include but not be limited to:

• Organizations • Clubs • Magazines • Newspapers • Stores • Catalogs • Events • Conventions • Forums

Book Reviews - must send review copies to all the appropriate people

Web Presence - you must have your own website

EFFECTIVE MEDIA KIT

www.instantmediakit.com

PUBLISH

www.authorbytes.com

www.promoteabookstudios.com

www.wikipedia.com

Permission Marketing

POD AND DROP-SHIPPING

Two Big Wholesaler in Amrica:

1. Ingram, www.Lighteningsource.com

2. Baker Taylor, www.replicabooks.com

Find bookstores that are interested in retailing them

Independent book stores, Powell’s in Portland, A Tattered Cover in Denver

Biggest online book store, www.Amazon.com

INSIDER TIPS

Business Tax Benefi ts