How to Be A New Media Mogul

Keynote speech given by Helen Baxter of Mohawk Media at Spark! 20009 at Wintec, Hamilton, New Zealand.

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How to Be A New Media Mogul by Mind Map: How to Be A New Media Mogul

1. Indie Artists

1.1. Brand & Identity

1.1.1. Online ID

1.1.1.1. GoogleID

1.1.1.1.1. Blogger

1.1.1.1.2. You Tube

1.1.1.1.3. Gmail, Docs

1.1.1.2. Facebook ID

1.1.1.3. Open ID

1.1.1.4. Twitter

1.1.1.5. Skype

1.1.1.6. Your own domain name

1.1.1.6.1. Whois?

1.1.1.6.2. .co.nz - $30 p.a.

1.1.2. Brands take to time to grow

1.1.2.1. Tagging

1.1.2.1.1. Twitter #hashtags

1.1.2.1.2. The Semantic Web

1.1.3. High value of intangible assets

1.1.3.1. The Whuffie Factor

1.1.4. Work your social networks

1.1.4.1. 33 Million People in the Room

1.1.5. Grow a large digital footprint

1.2. New Publishing Channels

1.2.1. Online

1.2.1.1. iTunes

1.2.1.2. Webisodes

1.2.2. Mobile

1.2.2.1. Vodafone Live!

1.2.2.2. Mobisodes

1.2.2.3. Do not underestimate mobile markets

1.3. Print on Demand

1.3.1. Music

1.3.1.1. CD Baby

1.3.1.1.1. CDs & Digital downloads

1.3.2. Books

1.3.2.1. Lulu.com

1.3.2.1.1. Books, Calendars

1.3.3. Fabric

1.3.3.1. Spoonflower

1.3.3.1.1. Custom printed fabric

1.3.3.1.2. no minimum order

1.3.4. Art

1.3.4.1. Imagekind

1.3.5. Merchandise

1.3.5.1. Zazzle

1.3.5.1.1. Tshirts, Skateboards, Hoodies

1.3.6. Designs

1.3.6.1. Ponoko

1.3.6.1.1. Jewellery, Furniture, Art,

1.3.7. 3D Objects

1.3.7.1. Shapeways

1.3.7.1.1. "we bring your 3D design to life"

1.3.8. Shoes

1.3.8.1. Shoes of Prey

1.3.8.1.1. Design bespoke women's shoes

1.4. Manage your own career

1.4.1. Own your own copyrights

1.4.1.1. Creative Commons

1.4.1.2. Encourage some remixes / mashups

1.4.1.3. Artists should fear obscurity not piracy

1.4.2. Sell it yourself

1.4.2.1. Keep largest %

1.4.2.2. Multiple formats

1.4.2.3. Multiple Income Streams

1.4.2.4. Think series or universe

1.4.2.4.1. Create a lifelong, profitable career

2. Twisted Re-Boot

2.1. The Law

2.1.1. Little know Auckland law

2.1.2. Launch a mag, site or station in 10 yrs or be sent to Australia!

2.1.3. Acquired Twisted Radio in 2009

2.1.4. Re-booting Sept 09 as Twisted Radio & TV

2.1.4.1. Radio with picturs

2.2. Crowdfunding

2.2.1. Kickstarter

2.2.2. Crowdfund your Creativity

2.2.3. Givealittle to Twisted

2.3. Promotions

2.3.1. Facebook Group

2.3.2. Merchandise

2.3.2.1. Zazzle

2.3.2.2. Twisted Store

2.3.3. Twitter Stream

2.4. Channels

2.4.1. Radio

2.4.1.1. LPFM Radio on 88.3 Waitakere

2.4.1.1.1. LPFM Radio allows only ½ watt (many cheat)

2.4.1.2. P2P Radio

2.4.1.2.1. Trialled Audiorealm stream.

2.4.1.2.2. Up to 20 concurrent listeners $35 p.m.

2.4.1.2.3. Doesn’t scale very affordably. Need sponsors.

2.4.1.2.4. Outgoing bandwidth = 56kbit to seed stream

2.4.1.2.5. $15 p.m. in extra bandwidth

2.4.1.2.6. Stream + P2P – free to scale potentially to millions

2.4.1.3. Kit & Tools

2.4.1.3.1. Radio board from US = $500 (inc transmitter)

2.4.1.3.2. Radio s/w SAM Broadcaster

2.4.1.3.3. TV / VJ mix into Arkaos.

2.4.1.3.4. $150 webcams

2.4.1.3.5. Adobe Live Media Encoder. (Free)

2.4.1.3.6. Output into Livestream Channel

2.4.2. TV

2.4.2.1. Livestream

2.4.2.1.1. Live to air

2.4.2.1.2. Video on Demand

2.4.2.1.3. Free with overlay ads

2.4.2.1.4. US $350 pcm to serve own ads

2.4.2.1.5. Twitcam - stream live on Twitter

2.4.3. Mobile

2.4.3.1. Qik.com

2.4.3.1.1. Stream or mobicast from your phone

2.4.4. Online

2.4.4.1. You Tube

2.4.4.1.1. Tag carefully for related links

2.4.4.1.2. Tube Mogul

2.4.4.2. Posterous

2.4.4.2.1. Publish to multiple spaces

2.4.4.3. Twisted Website

2.4.4.3.1. Aggregation station of RSS feeds

2.4.4.3.2. Dynamically generated pages

2.4.4.3.3. Silverstripe NZ Open Source CMS

2.4.4.3.4. Click to buy links, artists info, clips

3. Links

3.1. http://www.mindmeister.com/maps/show/26209232

3.2. The MsBehaviour Files

3.3. DIY TV - Trends

3.4. Renaissance 2.0

3.5. Online Video Trends

3.6. How to Hack a VJ Show

4. Helen Baxter

4.1. Managing Directrix

4.1.1. Strategy, Finance & New Biz

4.1.2. Senior Producer

4.1.3. Writer, Animator, Director

4.1.4. Radio NZ & Kiwi FM

4.2. Mohawk Media

4.2.1. Animation, Radio & TV

4.2.2. VJ Mixes & Live Shows

4.2.3. Online Strategy, R&D

4.2.4. The MsBehaviour Files

4.2.4.1. Re-animating in multimedia format

4.2.5. The g33k show

4.2.5.1. Broadcast on Alt TV in 2008

4.2.5.2. Season 2 on Twisted TV in 2009

4.2.6. Twisted Radio & TV

4.2.6.1. Live to air & podcast shows

4.3. How?

4.3.1. Cloud based company

4.3.2. Collaborative network of studios

4.3.3. Stay Small & Lean

4.3.4. Bootstrapped to profit

4.3.5. Scaleable without external funding

4.3.6. Business Management

4.3.6.1. Xero - finance

4.3.6.1.1. Invoices, accounts

4.3.6.1.2. Pocketsmith

4.3.6.1.3. Both Made in NZ

4.3.6.2. Basecamp - project management

4.3.6.2.1. Try for free

4.3.6.3. Diigo - bookmarks / annotated links

4.3.6.3.1. Two way knowledge flows

4.3.6.4. Read Tshirts & Suits

4.3.6.4.1. Free ebook

4.3.7. Why?

4.3.7.1. Multiple Income Streams

4.3.7.2. Home studios

4.3.7.3. Independent

4.3.7.4. Flexible

4.3.7.5. Fun is our prime directive!

5. the g33k show

5.1. Short pods for web & mobile

5.2. Broadcast 2008 on Alt TV, SKY 65

5.3. Podcast Online

5.4. Hacked together by a team of two

5.4.1. Hacking = re-purposing tools & ideas

5.4.2. Driven by time and $ 0 budget

5.5. Kit

5.5.1. Graphics card held together with elastic bands

5.5.2. Ancient PC

5.5.3. Borrowed Broadcast Camera

5.6. Half an hour of animation a week

5.6.1. Animation quicker than filming

5.7. Off Prescription Tools

5.7.1. Google Earth

5.7.1.1. Camera fly throughs

5.7.2. Google Sketchup

5.7.2.1. 3D objects

5.7.3. Mobile Phone Camera

5.7.3.1. Nokia 6021

5.7.3.2. Easier, more authentic

5.7.4. Mobile Animation Tools

5.7.4.1. Facial animation for avatars

5.8. Last year we were crazy - this year we're clever