ANTHROPOLOGIE - Womenswear - Trend Forecast - Fall/Winter 2015

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ANTHROPOLOGIE - Womenswear - Trend Forecast - Fall/Winter 2015 by Mind Map: ANTHROPOLOGIE - Womenswear - Trend Forecast - Fall/Winter 2015

1. BRAND STUDY

1.1. Ethos

1.2. Brand Landscape

1.2.1. comparison to other contemporary brands likes J crew, Banana republic, Denim & Supply, Zara

1.3. Perceptual map

1.3.1. price

1.3.2. service

1.3.3. unique merchandise

2. TARGET CUSTOMER

2.1. General Profile

2.2. Specific Profiles

2.2.1. The Prepster

2.2.2. The Sophisticate

2.2.3. The Belle/Dolce Vita

2.2.4. The Styledriver

3. RESOURCES FOR TREND FORECASTING

3.1. Trend Forecasting services

3.1.1. Doneger

3.1.2. WGSN/Stylesight

3.1.3. Fashion Snoops

3.1.4. Trend Council

3.2. Street Style/Blogs

3.3. Runway Reports

4. KEY TRENDS

4.1. Four Trends for each Target Profile

4.1.1. Name of Theme

4.1.2. Inspiration/Story

4.1.2.1. Some ideas - Tribal, Normacore, White, Jewel tones

4.1.3. Colour

4.1.3.1. deciding color ranges for each theme

4.1.4. Texture

4.1.5. Silhouette

4.1.5.1. style guides for tops & bottoms

5. PRESENTATION

5.1. powerpoint/prezi