The Coca Cola Share a Coke Campaign promotes the idea of family and always having a friend as a way to advertise their campaign
by Maritza Chero
1. using the share a coke campaign's hashtag people are able to share their stories and memories of their friends and families
1.1. In more than 50 countries, people have shared their experiences
1.2. shareacoke.com has a gallery full of pictures that people have taken with their loved ones
2. the share a campaign ads , show that you can make new friends, reunite with old ones or get in touch with family
2.1. a women send a coke to her husband in the military
2.2. from kids to seniors, coke is for everyone
2.2.1. "warm family feelings.......a talc has been fused to familial love" pg 191 fowles
2.3. A man use the coca cola bottle with words to propose to his girlfriend
3. the campaign targets customer
3.1. shows teenagers purchasing a Coca Cola with the name of a boyfriend or girlfriend
3.2. shows family events using coca cola with general names
3.2.1. " the greater number of people ....built into advertisement" pg 201