1.1. 1. We will edit our pitch blogs to make them more visually interesting by using more of a variety of ICT, such as Prezi, Slid.es, MindMeister, TimeToast, etc.
1.2. 2. We failed to represent our concepts for our music video visually, so we will edit our pitch and include more videos and images that represent our ideas, e.g. embedding a section of a video which is similar to what we want to include in our music video.
1.3. 3. Whilst filming in one of our key location, (Primrose Hill), we will take a photo of our artist, which will show our location in the background that will also be shown in our music video as one of our basetracks. This will introduce our artist as he will feature on the cover. It will also convey a clear connection between my ancillary products.
2. Strengths
2.1. 1. Our audience research was specific and in depth. We presented a clear understanding of who our target and wider audience is. We also identified ways in which our artist will relate to the audience, e.g. through costume, locations.
2.2. 2. Our research on setting and location was also very detailed as we investigated how it will relate to our audience and how it will present our idea of illustration, e.g. the empty park surrounding our artist will connote his loneliness now that his partner has left him.
2.3. 3. Our digipak ideas were very strong, despite the fact that we need to change it as they do not conform to the conventions of a typical first album cover of a new artist.
3. Weaknesses
3.1. 1. The lack of ICT technology made our blogs less visually interesting and unclear to the audience.
3.2. 2. We also failed to include visual representations of our ideas for our music video which also made it harder for the audience to picture our group's concepts for our music video.
3.3. 3. (Lorita's ancillary products) My digipak did not feature the artist himself. It was pointed out that this is the artist's first album which means we need a clear introduction to the artist's musical talents and his appearance in order to attract the target audience.
