How a Business can use WEB 2.0 TECHNOLOGY, e.g FaCeBoOk.

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How a Business can use WEB 2.0 TECHNOLOGY, e.g FaCeBoOk. by Mind Map: How a Business can use WEB 2.0 TECHNOLOGY, e.g FaCeBoOk.

1. Advertising

1.1. International

1.2. Local

2. World Wide availability

2.1. Internationaly recognised

2.2. Due to new technologies and improvements, interaction between far and wide has become a simple reality.

3. Communication

3.1. employer and employee

3.1.1. transperancy

3.1.2. maintain good relationships

3.1.3. better understanding of objectives

3.2. target audience

3.2.1. selective

3.2.2. relationship marketing

3.3. customers and potential customers

4. IM - Instant Messaging

4.1. Cheap

4.2. personal and private messaging

4.3. non time consuming

5. It is Mobile

5.1. Used via the Cellphone

5.2. easy access

5.2.1. can be used anywhere and anytime

6. Vital Feedback

6.1. From Customers & potential customers

6.1.1. discussion groups

6.1.2. response rate

6.1.3. allows for improvement

6.2. data capturing

7. Cost effective

7.1. replace E-mails

7.2. IM

7.3. internet rates

8. Promoting

8.1. Photo sharing

8.2. Video sharing

8.3. competitions

8.4. use of applications : e.g. groups

9. User Friendly

9.1. Different types of target audiences

9.2. young and old - all ages

9.3. easy to use and maintain

9.4. one-touch access

10. evaluation of enterprises current posstion

10.1. Web can be used to compare different enterprises

11. Marketing

11.1. gather market information

11.2. relationship marketing

11.3. business-to-business marketing

11.4. business to potential customer marketing

12. Creates new business opportunites

12.1. new business ideas come into being

13. General Browsing

13.1. Browse profiles

13.2. Personal information

13.3. General information

14. New node

15. Helps achieve the 6 strategic outcomes:

15.1. Operational excellence

15.2. new products, services and business models

15.3. customer and supplier intimacy

15.4. improved decision making

15.5. competitive advantage

15.6. survival

16. STUDENT NUMBER : 10009541

16.1. CHETTY. S