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How a Business can use WEB 2.0 TECHNOLOGY, e.g FaCeBoOk. by Mind Map: How a
Business can
use WEB 2.0
TECHNOLOGY,
e.g
FaCeBoOk.
0.0 stars - reviews range from 0 to 5

How a Business can use WEB 2.0 TECHNOLOGY, e.g FaCeBoOk.

Advertising

International

Local

World Wide availability

Internationaly recognised

Due to new technologies and improvements, interaction between far and wide has become a simple reality.

Communication

employer and employee

transperancy

maintain good relationships

better understanding of objectives

target audience

selective

relationship marketing

customers and potential customers

IM - Instant Messaging

Cheap

personal and private messaging

non time consuming

It is Mobile

Used via the Cellphone

easy access

can be used anywhere and anytime

Vital Feedback

From Customers & potential customers

discussion groups

response rate

allows for improvement

data capturing

Cost effective

replace E-mails

IM

internet rates

Promoting

Photo sharing

Video sharing

competitions

use of applications : e.g. groups

User Friendly

Different types of target audiences

young and old - all ages

easy to use and maintain

one-touch access

evaluation of enterprises current posstion

Web can be used to compare different enterprises

Marketing

gather market information

relationship marketing

business-to-business marketing

business to potential customer marketing

Creates new business opportunites

new business ideas come into being

General Browsing

Browse profiles

Personal information

General information

New node

Helps achieve the 6 strategic outcomes:

Operational excellence

new products, services and business models

customer and supplier intimacy

improved decision making

competitive advantage

survival

STUDENT NUMBER : 10009541

CHETTY. S