How a Business can use WEB 2.0 TECHNOLOGY, e.g FaCeBoOk.

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How a Business can use WEB 2.0 TECHNOLOGY, e.g FaCeBoOk. by Mind Map: How a Business can use WEB 2.0 TECHNOLOGY, e.g FaCeBoOk.

1. Communication

1.1. employer and employee

1.1.1. transperancy

1.1.2. maintain good relationships

1.1.3. better understanding of objectives

1.2. target audience

1.2.1. selective

1.2.2. relationship marketing

1.3. customers and potential customers

2. IM - Instant Messaging

2.1. Cheap

2.2. personal and private messaging

2.3. non time consuming

3. It is Mobile

3.1. Used via the Cellphone

3.2. easy access

3.2.1. can be used anywhere and anytime

4. Cost effective

4.1. replace E-mails

4.2. IM

4.3. internet rates

5. User Friendly

5.1. Different types of target audiences

5.2. young and old - all ages

5.3. easy to use and maintain

5.4. one-touch access

6. Creates new business opportunites

6.1. new business ideas come into being

7. General Browsing

7.1. Browse profiles

7.2. Personal information

7.3. General information

8. New node

9. STUDENT NUMBER : 10009541

9.1. CHETTY. S

10. Advertising

10.1. International

10.2. Local

11. World Wide availability

11.1. Internationaly recognised

11.2. Due to new technologies and improvements, interaction between far and wide has become a simple reality.

12. Vital Feedback

12.1. From Customers & potential customers

12.1.1. discussion groups

12.1.2. response rate

12.1.3. allows for improvement

12.2. data capturing

13. Promoting

13.1. Photo sharing

13.2. Video sharing

13.3. competitions

13.4. use of applications : e.g. groups

14. evaluation of enterprises current posstion

14.1. Web can be used to compare different enterprises

15. Marketing

15.1. gather market information

15.2. relationship marketing

15.3. business-to-business marketing

15.4. business to potential customer marketing

16. Helps achieve the 6 strategic outcomes:

16.1. Operational excellence

16.2. new products, services and business models

16.3. customer and supplier intimacy

16.4. improved decision making

16.5. competitive advantage

16.6. survival