1. CUSTOMERS
1.1. APPLICATIONS
1.1.1. customers can use blogs to communicate with other customers on benefits/disadvantages of the products/services offered.
1.1.2. customers can share links with other customers so as to reach a specific business' website and learn more about what the business offers
1.1.3. the business can advertise through sponsored links on the search engine for web 2.0 applications as many more thousands of people access chat sites etc than specific business websites
1.1.4. businesses can advertise 24hours 7days a week through chat sites and wikis where a much larger target market is reached
1.1.5. using web 2.0 applications allows people to discuss the product/service with their friends on the same chat site at any time of the day/week
1.1.6. web 2.0 can make business information eaisly accessible to many millions of customers
2. GENERAL
2.1. due to more effective communication channels, time can be saved and in a business environment, time=money
2.2. when a business employs a new technology, it is staying competitive within its industry
2.3. a much wider and more diverse target market can be reached when employing web 2.0 technologies such as facebook and youtube.
2.4. information is easily accessible and understandable when using web 2.0 technologies
3. COMPETITORS
3.1. information becomes available almost immediately after it has been posted on a wiki or chat site, so businesses can stay informed about what their competitors are doing at anytime of the day/week
3.2. competitive industries can use web 2.0 applications to gain support among cusomers
3.3. staying up to date with web 2.0 applications/developments enables industries to be more competitive with each other
4. SUPPLIERS
4.1. RSS
4.1.1. businesses can use Rss technology to stay up-to-date with orders and to track the orders' progress across different channels
4.1.2. businesses can use web 2.0 technologies to send orders through to their suppliers at anytime of the day/week as soon as the business realises it needs them