1. Increase Busines/Hi-Tech Perception
1.1. OBJECTIVES
1.1.1. Collaborate with at least 2 Medical/BioTech Facilities
1.1.1.1. Create Media Materials
1.1.1.1.1. List of Tax Incentives
1.1.1.1.2. Case Studies
1.1.1.1.3. Enlist Local Advertisers
1.1.2. Develop partnerships with at least 2 Business Incubators
1.1.2.1. Identify Contacts
1.1.3. Create advertising materials to place at Convention Center Corridor
2. Repair Damaged Reputation in Regards to Public Safety
2.1. OBJECTIVES
2.1.1. Get 5 International Testimonials
2.1.1.1. 1.) Ask Hotel Guests
2.1.1.1.1. Create Materials for in-room Questionnaire
2.1.1.1.2. Follow up with Guests
2.1.1.1.3. Collaborate w British Travel Specialists
2.1.1.2. 2.) Invite on Social Media
2.1.1.2.1. Have "story" contest
2.1.1.2.2. Increase Twitter Followers
2.1.1.2.3. Post on British Targeted Travel Boards
2.1.2. Create Press Releases for
2.1.2.1. 1.) Create Family Friendly Media Campaign
2.1.2.2. 2.) Distribute on International Channels
2.1.2.3. 3.) Fact Sheets for Inclusion in Tourism Materials
3. Create Awareness of Things to do Besides Theme Parks
3.1. OBJECTIVES
3.1.1. Develop Blog
3.1.1.1. 1.) Invite 10 Guest Bloggers
3.1.1.1.1. Create Incentive Structure for Guests
3.1.1.1.2. Advertise Need on Haro
3.1.1.1.3. Send emails to Targeted Travel Bloggers
3.1.1.2. 2.) Have Slogan Contest
3.1.1.2.1. Link to Social Media
3.1.1.2.2. Create Awards & Deadlines
3.1.1.2.3. Make Interactive Voting Feature
3.1.1.3. 3.) Guest Blog on Travel Sites
3.1.1.3.1. Identify High Value Blogs
3.1.1.3.2. Write Articles for Each Topic
3.1.1.3.3. Become Authority
3.1.2. Create Orlando Event Calendar
3.1.2.1. 1.) Organize Calendar by Event Type
3.1.2.1.1. List Types
3.1.2.1.2. Create Search Criteria
3.1.2.1.3. Allow Remote Posting w/ Approval
3.1.2.2. 2.) Collaborate with Local Venues
3.1.2.2.1. Schedule Visits to Prime Venues
3.1.2.2.2. Get on Calendars Lists for Each
3.1.2.2.3. Secure Advertisers
3.1.2.3. 3.) Promote Calendar Through Social Media
3.1.3. Design New Promotional Materials
3.1.3.1. 1.) Organize Press Kit for Online & Offline Distribution
3.1.3.1.1. Write Press Release
3.1.3.1.2. Choose Distribution Venues
3.1.3.1.3. Print Collateral
3.1.3.2. 2.) Host Logo Design Contest
3.1.3.2.1. Publish Contest on Social Media
3.1.3.2.2. Create Award Levels
3.1.3.2.3. Choose Judges/Deadline