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Thesis Executive MBA Cross Media by Mind Map: Thesis Executive MBA Cross Media
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Thesis Executive MBA Cross Media

1. Background • Growth influence social media • Business context of social media • Brand value (trust) 2. Research question, objective and scope 3. Theory • Interactivity – Indicators and measurability • Social media – Type of platforms and platforms • Model – Indicators of interactivity vs. brand value 4. Research – Methods: scope, procedure, tools, analysis, interviews (validation) – Results (indicators, scores per brand/per platform, statistics, reliability, analysis) 5. Conclusions • Analysis, conclusion, limitations, recommendations and future research

Check experts > Validation model

Research question

Is there a relation between interactivity of brands through social media and their brand value (trust)?

1. How do we measure social media interactivity?

2. What components have an effect on brand value (positive/negative) (trust?)?

Paper

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Approach

Academic steps

Crowd sourcing

Research objective

Create insight in the relation between interactivity of brands through social media and their brand value (trust?)