1. STEP 3 - Execute The 7-Pillar model
1.1. 1. FB Ad -->
1.2. 2. $0.00 book (Permafree) -->
1.3. 3. Retargeting ad selling -->
1.4. 4. $0.99 book -->
1.5. 5. $2.99 books (for the rest of the series) -->
1.6. 6. A/R selling -->
1.7. 7. Retargeting ad selling
2. STEP 2 - Set a Traffic Rollout Schedule
2.1. November
2.1.1. 1 - Diversify to New Platforms:
2.1.1.1. Google Play
2.1.1.2. iTunes
2.1.1.3. B&N
2.1.1.4. etc.
2.1.2. 2 - Permafree series
2.1.2.1. 1st book: $0.00
2.1.2.2. 2nd book: $0.99
2.1.2.3. Every other book: $2.99
2.2. Beyond November
2.2.1. December:
2.2.1.1. FB Ads
2.2.1.1.1. Getting your Audience Targeting profitable
2.2.1.1.2. Building out your entire funnel
2.2.2. January:
2.2.2.1. FB Ads
2.2.2.1.1. Optimizing your funnel
2.2.2.1.2. Autoresponder selling
2.2.2.2. Translations into other languages
2.2.3. February:
2.2.3.1. FB Ads
2.2.3.1.1. Retargeting Mastery
2.2.3.2. Conversions into Audiobooks (ACX.com)
2.3. Beyond February
2.3.1. HIGH-TICKET OFFER TO YOUR NOW MASSIVE LIST!
3. STEP 1 - KNOW The Types of Traffic & How To Make It Profitable
3.1. 1. C.R.S.P. Traffic (80/20)
3.1.1. Facebook
3.1.2. Google
3.2. 2. 'Free' TRaffic
3.2.1. 2. Perrmafree series traffic method
3.2.1.1. 1st book: $0.00
3.2.1.2. 2nd book: $0.99
3.2.1.3. Subsequent books: $2.99
3.2.2. 1. Diversifying to other platforms
3.2.2.1. Apple iTunes Store
3.2.2.2. BN.com
3.2.2.3. Google Play
3.2.2.4. etc.
3.2.2.5. The Kindle Unlimited conundrum. :)
3.2.2.5.1. Put only new books on other platforms?
3.2.2.5.2. Pull one or two existing series out of KU, and push to other platforms?
3.2.2.5.3. No need to pull ALL books out of Kindle Unlimited... for now. Let's test and see.
3.3. 3. Other Paid Ads
3.3.1. Book Advertising Sites
3.3.1.1. Bookbub
3.3.1.2. PixelOfInk
3.3.1.3. etc.
3.3.2. Advertising on niche blogs & forums
3.4. 4. The "Inputs & Outputs" Mindset
3.4.1. 2 Main Tools of Business 'System' Building
3.4.1.1. Time (limited at 8765 hrs/year)
3.4.1.2. Money (unlimited,leverage) keeps growing $72 Trillion dollars avail - 72, 000,000,000,000!
3.4.2. Input Visitors (Traffic), Output Customers
3.4.3. Input Ad Spend (CPC), Out Put Revenues (EPC)
3.4.4. EPC > CPC = Evergreen, CRSP Money Machine
4. OVERVIEW: Understanding Traffic
4.1. 1. Get a funnel that profits you money
4.2. 2. Pour as much as possible into driving traffic to that funnel.
4.3. 3. Goal should be to invest AS MUCH AS POSSIBLE into paid media...
4.4. 4. and have the kind of funnel that enables them to turn that investment into profits!
4.5. FUNDAMENTAL PILLARS
4.5.1. What It Is
4.5.2. Why It's Important
4.5.2.1. Can't Talk About Traffic, Without Talking About Funnels
4.5.3. Next Step (1st Implementation Action)
4.5.4. SUMMARY