DIGITAL MARKETING PLAN

1. STRATEGY

1.1. SEGMENTATION

1.2. POSITIONING ANALYSIS

2. EXECUTIVE RESUME

3. EXTERNAL ANALYSIS

3.1. PEST

3.2. TRENDS

3.3. OFFER

3.4. COMPETITOR ANALYSIS

4. SWOT ANALYSIS

4.1. STRENGHTS

4.2. WEAKNESSES

4.3. OPPORTUNITIES

4.4. THREATS

5. BLENDED MARKETING

5.1. PRESENCE

5.1.1. ONLINE

5.1.2. OFFLINE

5.1.3. ONLINE AND OFFLINE

5.2. ACTIVITIES

5.2.1. COMUNICATION

5.2.2. SALES

5.2.3. DISTRIBUTION

6. INTERNAL ANALYSIS

7. OBJECTIVES

7.1. SMART

7.1.1. SPECIFIC

7.1.2. MEASURABLE

7.1.3. ATTAINABLE

7.1.4. REALISTIC

7.1.5. TIMELY

8. TOOLS

8.1. WEBSITE

8.2. IMAGE

8.3. VIDEO

8.4. SOCIAL MEDIA

8.4.1. FACEBOOK

8.4.2. TWITTER

8.4.3. PINTEREST

8.4.4. INSTAGRAM

8.4.5. LINKEDIN

8.4.6. FOURSQUARE

8.4.7. TUMBLR

8.4.8. YOUTUBE

8.5. E-MAIL MARKETING

8.5.1. EGOI

8.5.2. MAILCHIMP

8.6. GOOGLE ADWORDS

8.7. SEO

8.8. MOBILE MARKETING

8.8.1. APPS

8.9. E-COMMERCE PORTALS

8.10. ISSUU

8.11. MINDMEISTER

8.12. CORPORATIVE BLOGS

8.13. ONLINE GAMES

8.14. E-CRM

8.15. E-SURVEYS

9. ANALYTIC AND ROI

9.1. GOOGLE ANALYTICS

9.2. GOOGLE ADWORDS

9.3. YOUTUBE ANALYTICS

9.4. PAGE RANK

9.5. ALEXA

9.6. FACEBOOK INSIGHTS

9.7. FACEBOOK ADS

9.8. GOOGLE TRENDS

9.9. E-MAIL MARKETING WEBSITE