Reliability and influence

1. Reliability

1.1. Conflict of interest

1.2. Comments and replies

1.3. Fans or followers

1.4. Freshness

1.5. Reputation

1.6. Language, grammar and tone

1.6.1. New node

1.7. Photo of a real person - identity

1.8. Contact and web information

1.9. Axe to grind

1.10. Citing reliable sources (and links)

1.11. Balance

2. Influence

2.1. Number of followers/fans

2.2. Quality of followers

2.3. Technorati

2.4. Conversations

2.5. Quality of communication

2.6. Reputation/credentials/qualifications

2.7. Frequency