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Online Creative Toolkit by Mind Map: Online Creative Toolkit
5.0 stars - 25 reviews range from 0 to 5

Online Creative Toolkit

This presentation is from a workshop developed by Helen Baxter, Mohawk Media for the People in Your Neighbourhood project from the British Council in New Zealand, to enable young urban artists to produce, promote and sell their work.

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

Live Streaming


Live video, audio, chat and social stream

Multiple DV or webcams

Live TV style broadcasts with baselines & gfx

Can run off a laptop

Under 11 mins can archive to You Tube

Be a web stream superstar

Stream or mobicast from your phone

Archived at Qik and You Tube (if under 11 minutes)

Qik demo

Branding & Identity

What's in a name?

Online ID, Brand, Username, Tag

Check Search engines, Google, Bing, Dogpile


Companies House

Trademark?, $100 + GST, Protects name & logo in NZ, Need to register Trademark in every territory, Own your Identity before someone else does

Your, Whois?, - $30 p.a.

Brands take to time to grow

Tagging & metadata, Tags & the Semantic Web, blogs, you tube, #twitter

Grow a large digital footprint

Focus on one brand

Track your feedback

Manage your brand

Media monitoring

Google Alerts, Track keywords in new, blogs, web, video, groups

twitter #tags

Create conversations

Social Media & Marketing

Work your social networks

33 Million People in the Room


Two way info flow

Follow your heroes

track #hashtags


High value of intangible assets, The Whuffie Factor

Groups v Pages

Linked In

Business networks

Ask questions, join groups, professional profile - CV


Cross posting

Post to multiple twitter, Facebook & linked in accounts

Track hashtags


Real simple syndication

Can read content using feed reader

Feedly for Firefox

Print On Demand


CD Baby, CDs & Digital downloads, How much do artists earn online?, Music Industry & Online Piracy numbers, What they do, How it works, Derek Sivers

Musichype, brings music fans closer to the bands they love

Writing, Books, Calendars


Spoonflower, Custom printed fabric, No minimum order

Etsy, Your own craft store




Ponoko, Jewellery, Furniture, Art,

3D Objects

Shapeways, "we bring your 3D design to life"


Shoes of Prey, Design bespoke women's shoes

Yoga Mats


Indie Artists

Manage their own careers

Own their own copyrights

Use Creative Commons licensing to encourage remixes

Creative Commons is a non-profit making organisation founded in 2001, to provide an alternative copyright system for artists in the digital millennium. On the Wikipedia entry on Creative Commons their focus is stated as 'Expansion of "reasonable", flexible copyright'. The Creative Commons Information Flyer (pdf) explains that CC Licenses are not an alternative to copyright. 'They apply on top of copyright, so you can modify your copyright terms to best suit your needs'. The end result is clearly defined terms of how a work is to be used, and a growing pool of legally remixable and mashable content.

CC is updating copyright for digital age

Updating copyright for digital age

Sits on top of copyright

Some rights reserved

Expresses how you want people to use your work

CC Databases

Search CC

Free Music Archive


Remixes & Mashups

Remix = Reworking audio, images or both

Mashup = Mixing two or more clips together

Publish some digital assets, Make it easy for fans, Run comps

Artists should fear obscurity not piracy

Sell it ...

Keep largest %

Multiple formats

Multiple Income Streams

Think series or universe

Create a sustainable, profitable creative career

Tshirts & Suits

Free ebook

Bootstrappers Bible

Free ebook


People In Your Neighbourhood

Helen Baxter, Mohawk Media

Helen Baxter is MD of Mohawk Media, producer of the g33k show on Kiwi FM, Teaching Fellow at Victoria University and author of the MsBehaviour Files at the Big Idea.

The MsBehaviour Files

View map online

Group Introductions

Project & Event Management


Messages, Milestones, To dos, Writeboards & Campfire Chat

Free for one project

Unlimited users

Conversations through email

Assign and track tasks


Google Calendar

Tungle, Scheduling application, Syncs with multiple calendars


Google Docs & Spreadsheets

Collaborative content

Wiki format - revision history

Cloud based - never lose work again

Can work offline through Google Gears


Collaborative brainstorming

Knowledge Mine

Best online collaboration tools

Crowdfunding, Merchandise & Donations


Raise funds from your fans

Crowdfund your Creativity





Derek Sivers is the founder of CD Baby and says in his essay on paying, "Don’t forget that there are lots of people like me that like to pay! Appeal to this side of people, giving them a feel-good reason to pay. Tell them what their payment will go to support. Show them how appreciated it is. Some will feel good about paying. It will actually make them happy to give you money. Let them."

Donations Buttons


NZ Donations & Fundraising

Sharing the Safari


Here’s a tip from one of Zazzle’s most successful sellers. "I earn a 15% commission on every sale for sending customers to Zazzle, even if the customer buys someone else’s design. And if they buy mine, I make 35% on every sale."

Tshirts, Skateboards, Hoodies

Add storefronts to your site

PIYN Toolkit

Wordpress blog

Twitter stream

#piyn tag

Ustream TV Channel

You Tube Channel

Creative Commons

Indie Publishing

New Publishing Channels & formats




Blogs, Blogger, Super simple, hosted by Blogger, Wordpress, PIYN 2010, Content Management System, Can be hosted at Wordpress or your own server, Can use your own domain name, Posterous, Publish to multiple spaces via email, the g33k show

Microblogs, Twitter, Tweet this Book, Tumblr, Short URLs,, Shorten, share, measure, Retweets

You Tube, Tag carefully for related links, Most views come from related links, Tube Mogul, Cross channel publishing & stats


2 - 3 Minute Mobisodes

Vodafone Live!

Don't underestimate mobile markets, More mobiles than PCs globally, Watch / listen on the move, "In-Between Times"

Pixelpipe, Autopublish from phones

Online Identity

Online ID

GoogleID, Access to You Tube, GReader, Docs & Apps

Facebook ID

Open ID, One login across all sites


Skype, Video & Voice over IP, with text chat, transcripts for meeting, interviews etc., Mohawk Media use for the g33k show on Kiwi FM - radio with pictures on Ustream