Online Creative Toolkit
This presentation is from a workshop developed by Helen Baxter, Mohawk Media for the People in Your Neighbourhood project from the British Council in New Zealand, to enable young urban artists to produce, promote and sell their work. http://piyn.net
1. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.
2. Live Streaming
2.1. Ustream.TV
2.1.1. Live video, audio, chat and social stream
2.1.2. Multiple DV or webcams
2.1.3. Live TV style broadcasts with baselines & gfx
2.1.4. Can run off a laptop
2.1.5. Under 11 mins can archive to You Tube
2.2. Be a web stream superstar
2.3. Qik.com
2.3.1. Stream or mobicast from your phone
2.3.2. Archived at Qik and You Tube (if under 11 minutes)
2.3.3. Qik demo
3. Print On Demand
3.1. Music
3.1.1. CD Baby
3.1.1.1. CDs & Digital downloads
3.1.1.1.1. How much do artists earn online?
3.1.1.1.2. Music Industry & Online Piracy numbers
3.1.1.2. What they do
3.1.1.3. How it works
3.1.1.4. Derek Sivers
3.1.2. Musichype
3.1.2.1. brings music fans closer to the bands they love
3.2. Writing
3.2.1. Lulu.com
3.2.1.1. Books, Calendars
3.3. Fabric
3.3.1. Spoonflower
3.3.1.1. Custom printed fabric
3.3.1.2. No minimum order
3.3.2. Etsy
3.3.2.1. Your own craft store
3.4. Art
3.4.1. Imagekind
3.5. Designs
3.5.1. Ponoko
3.5.1.1. Jewellery, Furniture, Art,
3.6. 3D Objects
3.6.1. Shapeways
3.6.1.1. "we bring your 3D design to life"
3.7. Shoes
3.7.1. Shoes of Prey
3.7.1.1. Design bespoke women's shoes
3.8. Yoga Mats
3.9. Games
4. Project & Event Management
4.1. Basecamp
4.1.1. Messages, Milestones, To dos, Writeboards & Campfire Chat
4.1.2. Free for one project
4.1.3. Unlimited users
4.1.4. Conversations through email
4.1.5. Assign and track tasks
4.2. Meetings
4.2.1. Google Calendar
4.2.2. Tungle
4.2.2.1. Scheduling application
4.2.2.2. Syncs with multiple calendars
4.2.3. Doodle
4.3. Google Docs & Spreadsheets
4.3.1. Collaborative content
4.3.2. Wiki format - revision history
4.3.3. Cloud based - never lose work again
4.3.4. Can work offline through Google Gears
4.4. Mindmeister
4.4.1. Collaborative brainstorming
4.4.2. Knowledge Mine
4.4.3. Best online collaboration tools
5. Crowdfunding, Merchandise & Donations
5.1. Crowdfunding
5.1.1. Raise funds from your fans
5.1.2. Crowdfund your Creativity
5.1.3. Indiegogo
5.1.4. Kickstarter
5.1.5. Cameesa
5.2. Paypal
5.2.1. Donations Buttons
5.3. Givealittle
5.3.1. NZ Donations & Fundraising
5.3.2. Sharing the Safari
5.4. Zazzle
5.4.1. Tshirts, Skateboards, Hoodies
5.4.2. Add storefronts to your site
6. Indie Publishing
6.1. New Publishing Channels & formats
6.2. Podcasts
6.2.1. Webisodes
6.3. Online
6.3.1. Blogs
6.3.1.1. Blogger
6.3.1.1.1. Super simple, hosted by Blogger
6.3.1.2. Wordpress
6.3.1.2.1. PIYN 2010
6.3.1.2.2. Content Management System
6.3.1.2.3. Can be hosted at Wordpress or your own server
6.3.1.3. Can use your own domain name
6.3.1.4. Posterous
6.3.1.4.1. Publish to multiple spaces via email
6.3.1.4.2. the g33k show
6.3.2. Microblogs
6.3.2.1. Twitter
6.3.2.1.1. Tweet this Book
6.3.2.2. Tumblr
6.3.2.3. Short URLs
6.3.2.3.1. Bit.ly
6.3.2.4. Retweets
6.3.3. You Tube
6.3.3.1. Tag carefully for related links
6.3.3.2. Most views come from related links
6.3.3.3. Tube Mogul
6.3.3.3.1. Cross channel publishing & stats
6.4. Mobile
6.4.1. 2 - 3 Minute Mobisodes
6.4.2. Vodafone Live!
6.4.3. Don't underestimate mobile markets
6.4.3.1. More mobiles than PCs globally
6.4.3.2. Watch / listen on the move
6.4.3.2.1. "In-Between Times"
6.4.4. Pixelpipe
6.4.4.1. Autopublish from phones
7. Branding & Identity
7.1. What's in a name?
7.1.1. Online ID, Brand, Username, Tag
7.1.2. Check Search engines
7.1.2.1. Google
7.1.2.2. Bing
7.1.2.3. Dogpile
7.1.3. Usernamecheck
7.1.4. Companies House
7.1.5. Trademark?
7.1.5.1. $100 + GST
7.1.5.2. Protects name & logo in NZ
7.1.5.3. Need to register Trademark in every territory
7.1.5.4. Own your Identity before someone else does
7.1.6. Your domain.co.nz
7.1.6.1. Whois?
7.1.6.2. .co.nz - $30 p.a.
7.2. Brands take to time to grow
7.2.1. Tagging & metadata
7.2.1.1. Tags & the Semantic Web
7.2.1.2. blogs, you tube, #twitter
7.3. Grow a large digital footprint
7.3.1. Focus on one brand
7.3.2. Track your feedback
7.3.3. Manage your brand
7.4. Media monitoring
7.4.1. Google Alerts
7.4.1.1. Track keywords in new, blogs, web, video, groups
7.4.2. twitter #tags
7.4.3. Create conversations
8. Social Media & Marketing
8.1. Work your social networks
8.1.1. 33 Million People in the Room
8.2. Twitter
8.2.1. Two way info flow
8.2.2. Follow your heroes
8.2.3. track #hashtags
8.3. Facebook
8.3.1. High value of intangible assets
8.3.1.1. The Whuffie Factor
8.3.2. Groups v Pages
8.4. Linked In
8.4.1. Business networks
8.4.2. Ask questions, join groups, professional profile - CV
8.5. Hootsuite
8.5.1. Cross posting
8.5.2. Post to multiple twitter, Facebook & linked in accounts
8.5.3. Track hashtags
8.6. RSS
8.6.1. Real simple syndication
8.6.2. Can read content using feed reader
8.6.3. Feedly for Firefox
9. Indie Artists
9.1. Manage their own careers
9.2. Own their own copyrights
9.3. Use Creative Commons licensing to encourage remixes
9.3.1. CC is updating copyright for digital age
9.3.2. Updating copyright for digital age
9.3.3. Sits on top of copyright
9.3.4. Some rights reserved
9.3.5. Expresses how you want people to use your work
9.4. CC Databases
9.4.1. Search CC
9.4.2. Free Music Archive
9.4.3. Jamendo
9.5. Remixes & Mashups
9.5.1. Remix = Reworking audio, images or both
9.5.2. Mashup = Mixing two or more clips together
9.5.3. Publish some digital assets
9.5.3.1. Make it easy for fans
9.5.3.2. Run comps
9.6. Artists should fear obscurity not piracy
9.7. Sell it ...
9.7.1. Keep largest %
9.7.2. Multiple formats
9.7.3. Multiple Income Streams
9.8. Think series or universe
9.8.1. Create a sustainable, profitable creative career
9.9. Tshirts & Suits
9.9.1. Free ebook
9.10. Bootstrappers Bible
9.10.1. Free ebook
10. Who?
10.1. People In Your Neighbourhood
10.2. Helen Baxter, Mohawk Media
10.3. The MsBehaviour Files
10.4. View map online
10.5. Group Introductions
11. PIYN Toolkit
11.1. Wordpress blog
11.2. Twitter stream
11.2.1. #piyn tag
11.3. Ustream TV Channel
11.4. You Tube Channel
11.5. Creative Commons
12. Online Identity
12.1. Online ID
12.1.1. GoogleID
12.1.1.1. Access to You Tube, GReader, Docs & Apps
12.1.2. Facebook ID
12.1.3. Open ID
12.1.3.1. One login across all sites
12.1.4. Twitter
12.1.5. Skype
12.1.5.1. Video & Voice over IP, with text chat, transcripts for meeting, interviews etc.
12.1.5.2. Mohawk Media use for the g33k show on Kiwi FM - radio with pictures on Ustream