Online Creative Toolkit

This presentation is from a workshop developed by Helen Baxter, Mohawk Media for the People in Your Neighbourhood project from the British Council in New Zealand, to enable young urban artists to produce, promote and sell their work. http://piyn.net

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Online Creative Toolkit by Mind Map: Online Creative Toolkit

1. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

2. Live Streaming

2.1. Ustream.TV

2.1.1. Live video, audio, chat and social stream

2.1.2. Multiple DV or webcams

2.1.3. Live TV style broadcasts with baselines & gfx

2.1.4. Can run off a laptop

2.1.5. Under 11 mins can archive to You Tube

2.2. Be a web stream superstar

2.3. Qik.com

2.3.1. Stream or mobicast from your phone

2.3.2. Archived at Qik and You Tube (if under 11 minutes)

2.3.3. Qik demo

3. Branding & Identity

3.1. What's in a name?

3.1.1. Online ID, Brand, Username, Tag

3.1.2. Check Search engines

3.1.2.1. Google

3.1.2.2. Bing

3.1.2.3. Dogpile

3.1.3. Usernamecheck

3.1.4. Companies House

3.1.5. Trademark?

3.1.5.1. $100 + GST

3.1.5.2. Protects name & logo in NZ

3.1.5.3. Need to register Trademark in every territory

3.1.5.4. Own your Identity before someone else does

3.1.6. Your domain.co.nz

3.1.6.1. Whois?

3.1.6.2. .co.nz - $30 p.a.

3.2. Brands take to time to grow

3.2.1. Tagging & metadata

3.2.1.1. Tags & the Semantic Web

3.2.1.2. blogs, you tube, #twitter

3.3. Grow a large digital footprint

3.3.1. Focus on one brand

3.3.2. Track your feedback

3.3.3. Manage your brand

3.4. Media monitoring

3.4.1. Google Alerts

3.4.1.1. Track keywords in new, blogs, web, video, groups

3.4.2. twitter #tags

3.4.3. Create conversations

4. Social Media & Marketing

4.1. Work your social networks

4.1.1. 33 Million People in the Room

4.2. Twitter

4.2.1. Two way info flow

4.2.2. Follow your heroes

4.2.3. track #hashtags

4.3. Facebook

4.3.1. High value of intangible assets

4.3.1.1. The Whuffie Factor

4.3.2. Groups v Pages

4.4. Linked In

4.4.1. Business networks

4.4.2. Ask questions, join groups, professional profile - CV

4.5. Hootsuite

4.5.1. Cross posting

4.5.2. Post to multiple twitter, Facebook & linked in accounts

4.5.3. Track hashtags

4.6. RSS

4.6.1. Real simple syndication

4.6.2. Can read content using feed reader

4.6.3. Feedly for Firefox

5. Print On Demand

5.1. Music

5.1.1. CD Baby

5.1.1.1. CDs & Digital downloads

5.1.1.1.1. How much do artists earn online?

5.1.1.1.2. Music Industry & Online Piracy numbers

5.1.1.2. What they do

5.1.1.3. How it works

5.1.1.4. Derek Sivers

5.1.2. Musichype

5.1.2.1. brings music fans closer to the bands they love

5.2. Writing

5.2.1. Lulu.com

5.2.1.1. Books, Calendars

5.3. Fabric

5.3.1. Spoonflower

5.3.1.1. Custom printed fabric

5.3.1.2. No minimum order

5.3.2. Etsy

5.3.2.1. Your own craft store

5.4. Art

5.4.1. Imagekind

5.5. Designs

5.5.1. Ponoko

5.5.1.1. Jewellery, Furniture, Art,

5.6. 3D Objects

5.6.1. Shapeways

5.6.1.1. "we bring your 3D design to life"

5.7. Shoes

5.7.1. Shoes of Prey

5.7.1.1. Design bespoke women's shoes

5.8. Yoga Mats

5.9. Games

6. Indie Artists

6.1. Manage their own careers

6.2. Own their own copyrights

6.3. Use Creative Commons licensing to encourage remixes

6.3.1. CC is updating copyright for digital age

6.3.2. Updating copyright for digital age

6.3.3. Sits on top of copyright

6.3.4. Some rights reserved

6.3.5. Expresses how you want people to use your work

6.4. CC Databases

6.4.1. Search CC

6.4.2. Free Music Archive

6.4.3. Jamendo

6.5. Remixes & Mashups

6.5.1. Remix = Reworking audio, images or both

6.5.2. Mashup = Mixing two or more clips together

6.5.3. Publish some digital assets

6.5.3.1. Make it easy for fans

6.5.3.2. Run comps

6.6. Artists should fear obscurity not piracy

6.7. Sell it ...

6.7.1. Keep largest %

6.7.2. Multiple formats

6.7.3. Multiple Income Streams

6.8. Think series or universe

6.8.1. Create a sustainable, profitable creative career

6.9. Tshirts & Suits

6.9.1. Free ebook

6.10. Bootstrappers Bible

6.10.1. Free ebook

7. Who?

7.1. People In Your Neighbourhood

7.2. Helen Baxter, Mohawk Media

7.3. The MsBehaviour Files

7.4. View map online

7.5. Group Introductions

8. Project & Event Management

8.1. Basecamp

8.1.1. Messages, Milestones, To dos, Writeboards & Campfire Chat

8.1.2. Free for one project

8.1.3. Unlimited users

8.1.4. Conversations through email

8.1.5. Assign and track tasks

8.2. Meetings

8.2.1. Google Calendar

8.2.2. Tungle

8.2.2.1. Scheduling application

8.2.2.2. Syncs with multiple calendars

8.2.3. Doodle

8.3. Google Docs & Spreadsheets

8.3.1. Collaborative content

8.3.2. Wiki format - revision history

8.3.3. Cloud based - never lose work again

8.3.4. Can work offline through Google Gears

8.4. Mindmeister

8.4.1. Collaborative brainstorming

8.4.2. Knowledge Mine

8.4.3. Best online collaboration tools

9. Crowdfunding, Merchandise & Donations

9.1. Crowdfunding

9.1.1. Raise funds from your fans

9.1.2. Crowdfund your Creativity

9.1.3. Indiegogo

9.1.4. Kickstarter

9.1.5. Cameesa

9.2. Paypal

9.2.1. Donations Buttons

9.3. Givealittle

9.3.1. NZ Donations & Fundraising

9.3.2. Sharing the Safari

9.4. Zazzle

9.4.1. Tshirts, Skateboards, Hoodies

9.4.2. Add storefronts to your site

10. PIYN Toolkit

10.1. Wordpress blog

10.2. Twitter stream

10.2.1. #piyn tag

10.3. Ustream TV Channel

10.4. You Tube Channel

10.5. Creative Commons

11. Indie Publishing

11.1. New Publishing Channels & formats

11.2. Podcasts

11.2.1. Webisodes

11.3. Online

11.3.1. Blogs

11.3.1.1. Blogger

11.3.1.1.1. Super simple, hosted by Blogger

11.3.1.2. Wordpress

11.3.1.2.1. PIYN 2010

11.3.1.2.2. Content Management System

11.3.1.2.3. Can be hosted at Wordpress or your own server

11.3.1.3. Can use your own domain name

11.3.1.4. Posterous

11.3.1.4.1. Publish to multiple spaces via email

11.3.1.4.2. the g33k show

11.3.2. Microblogs

11.3.2.1. Twitter

11.3.2.1.1. Tweet this Book

11.3.2.2. Tumblr

11.3.2.3. Short URLs

11.3.2.3.1. Bit.ly

11.3.2.4. Retweets

11.3.3. You Tube

11.3.3.1. Tag carefully for related links

11.3.3.2. Most views come from related links

11.3.3.3. Tube Mogul

11.3.3.3.1. Cross channel publishing & stats

11.4. Mobile

11.4.1. 2 - 3 Minute Mobisodes

11.4.2. Vodafone Live!

11.4.3. Don't underestimate mobile markets

11.4.3.1. More mobiles than PCs globally

11.4.3.2. Watch / listen on the move

11.4.3.2.1. "In-Between Times"

11.4.4. Pixelpipe

11.4.4.1. Autopublish from phones

12. Online Identity

12.1. Online ID

12.1.1. GoogleID

12.1.1.1. Access to You Tube, GReader, Docs & Apps

12.1.2. Facebook ID

12.1.3. Open ID

12.1.3.1. One login across all sites

12.1.4. Twitter

12.1.5. Skype

12.1.5.1. Video & Voice over IP, with text chat, transcripts for meeting, interviews etc.

12.1.5.2. Mohawk Media use for the g33k show on Kiwi FM - radio with pictures on Ustream