1. PPC
1.1. Looking to Hire
1.2. Looking for Jobs
1.3. Looking for Leads
1.4. Looking for Referrals
1.5. Looking for Partners
1.6. Looking for Background Checks
2. Social and Display Ads
2.1. Used for Branding
2.2. Used for Direct Response
2.2.1. Sign up for e-mail newsletter
2.2.2. Sign up for Yes Crew
2.3. Major Ad Networks
2.3.1. Google Display Network
2.3.2. Advertising.com (AOL)
2.3.3. Tribal Fushion
2.3.4. Value Click
2.3.5. Ad Blade
2.4. Niche Ad Networks
2.4.1. Buy / Sell Ads Network
2.5. Direct ads
2.5.1. Go directly to site owners
2.6. Social ads
2.6.1. Works well for demand generation and awareness
2.6.2. Building an audience
2.6.2.1. Focus on content
2.6.2.1.1. Explain broader mission
2.6.2.1.2. Why we developed a particular product
2.6.2.1.3. Focus on something other then just getting the conversion
2.6.3. Goes well with content marketing
2.6.3.1. Content distribution networks
2.6.3.1.1. Native advertising
2.6.4. Social Platforms
2.6.4.1. LinkedIn
2.6.4.2. Twitter
2.6.4.3. Facebook
2.6.4.4. StumbleUpon
2.6.4.5. Foursquare
2.6.4.5.1. Works well locally
2.6.4.6. Tumblr
2.6.4.7. Reddit
2.6.4.7.1. Most successful ads are controversial or funny
2.6.4.8. YouTube
2.6.4.9. Buzzfeed
2.7. Competition Informmation
2.7.1. Alexa
2.7.2. Quantcast
2.7.3. Mix Rank
2.7.4. Ad Beat
3. Offline Ads
3.1. TV
3.1.1. Great for branding
3.1.2. Using animation can be cheaper
3.1.3. Recruit local film students
3.1.4. Local TV spots can be not too expensive
3.1.5. Media buyer
3.1.6. Infomercials
3.1.6.1. Work from home businesses
3.1.6.2. Usually test with radio ads first
3.2. Radio
3.2.1. Cost per point basis
3.2.2. Satellite radio
3.2.3. Local radio
3.3. Magazines
3.3.1. Consumer
3.3.2. Trade publications
3.3.3. Local magazine
3.3.4. Ask for the ad kit
3.3.5. Magazine handbook
3.3.6. Attention grabbing header, eye catching graphic, CTA and tag line or description of benefits
3.4. Direct Mail
3.4.1. Hand written envelopes and cards
3.5. Billboards
3.5.1. Lemar
3.5.2. Clear Channel
3.5.3. CBS
3.5.4. Advertising score
3.5.4.1. Number of impressions
3.5.5. Building awareness
3.6. Newspaper
3.6.1. Demographic geared to over 30
3.7. Yellow Pages
3.8. Demographics play a large role in offline ads
3.8.1. Audience Prospectus
3.9. Buy remnant inventory
3.9.1. Cheap
3.10. Use discount buyers
3.11. Tracking
3.11.1. Use link shortners
3.11.2. Promo code
3.12. Local print ads
3.12.1. Flyers
3.13. Transit advertising
3.13.1. Buses
3.13.2. Taxes
3.13.3. Bus benches
3.13.4. Trucks
3.13.5. Blue line Media
4. SEO
4.1. Start with content
4.2. Fathead Strategy
4.2.1. Test with adwords
4.2.2. Use Google Trends
4.2.3. Onpage SEO
4.2.4. Backlinking Strategy
4.2.5. Google Keyword Planner
4.3. Long tail Strategy
4.3.1. Makes up 70% of searches
4.3.2. Google Keyword Planner
4.3.3. Analytics will tell how people find Yes Crew
4.3.4. Lots of quality content
4.3.5. People searching for someone's name
4.4. Backlinking strategies
4.4.1. PR
4.4.2. Products that people share
4.4.3. Content marketing
4.4.4. Widgets (giving site owners useful thing that link back to my site)
5. Content Marketing
5.1. Write about problems facing potential customers
5.2. Guest Posting
5.3. Company Blog
5.4. Content Calendar
6. E-mail Marketing
6.1. Do not SPAM!
6.2. Create short free courses
6.3. Lifecycle E-mails
6.3.1. Point out features
6.3.2. Remind users when inactive
6.3.3. Help getting started
6.4. Retaining Users
6.4.1. Reminders
6.4.2. Reports
6.4.3. Reminding inactive users
6.5. E-mail retargeting
6.5.1. Incompleted actions
6.6. Premium based features
6.7. E-mail for Referrals
6.7.1. Import address books
6.8. Deliverability
6.8.1. Timing
6.8.2. SPAM filters
6.8.3. Allow replies
7. Engineering as Marketing
7.1. Building tools and resources for marketing
7.2. Annual promotions / cyclical behavior
8. Blogs
8.1. Difficult to scale
8.2. Use search engines to find blogs
8.2.1. Search for "top blogs"
8.3. Influencers that have blogs typically use YouTube, Vimeo, Daily Motion. Use references to their blogs and videos as an ice breaker
8.4. Use Delicious to find what blogs other users are bookmarking
8.4.1. Find keywords people use to find blogs
8.5. Twittter
8.5.1. Followerwonk and Klout to determine top Twitter accounts
8.6. Social Mention helps determine the site that have the most frequest mentions for keywords
8.7. Talk to people
8.8. Get blog writers to write articles about Yes Crew
8.9. Guest posts, coverages, and placing badges on sites
8.10. Recommend "Yes Crew" and reward members with VIP access. Make these embed easy to share
8.11. Sponsoring blogs. Each sponsored blog will be a badge
8.12. Link sharing communities
9. Offline Events
9.1. Meetups
9.1.1. Meetup.com
9.1.1.1. Think tank
9.1.1.2. Training Center
9.2. Hackathons
9.3. Conferences
9.3.1. Disrupt
9.3.2. South by Southwest
9.3.3. Microcon
9.4. Particularly effective for companies with long sales cycles
9.5. Party
9.5.1. Try to get sponsors
10. Viral Marketing
10.1. Referral Program
10.2. Social Sharing
11. Public Relations
11.1. Social Media
11.1.1. Target Entrepreneurs
11.1.1.1. Guy Kawasaki
11.1.2. Target Small Business
11.2. Press Release
11.3. Blogging
11.3.1. Small blogs
11.3.2. Larger blogs
11.4. Reaching out to Newspapers and Magazines
11.5. Help a reporter (reporters request sources)
11.6. Use Twitter to reach out to reporters
11.7. Hire PR firm
12. Unconventional PR
12.1. The Publicity Stunt
12.1.1. Unique
12.1.2. Newsworthy
12.1.3. Videos
12.1.4. Repetitive Stunts
12.2. Customer Appreciation
12.2.1. Gifts
12.2.1.1. Free swag
12.2.1.1.1. Free Yes Crew t-shirts
12.2.1.1.2. Free Yes Crew business supplies
12.2.1.2. Hand written notes
12.2.1.3. Customer Dinners
12.2.2. Contests / Giveaways
12.2.2.1. Giveaway: Help a business from the perfect employee!
12.2.2.2. Scavenger Hunt
12.2.2.3. Holiday based contest and rewards
12.2.3. Customer Support
13. Business Development
13.1. Standard Partnership
13.1.1. Two companies work together to make one or both of their products better
13.2. Joint Venture
13.2.1. Two companies work together to create a new product
13.3. Liscensing
13.3.1. One company has a strong brand another company wants to use in their product or service
13.4. Distribution Deals
13.4.1. One party provides the product or service to the other in return for access to potential customers.
13.4.1.1. Lead Generation
13.4.1.1.1. Post leads on Craigslist
13.4.1.1.2. Post leads on job boards
13.5. Supply Partners
13.5.1. These type of partnerships helps you secure key inputs
13.6. Strategic Business Development
13.7. Strt with value focused proposition
13.8. Identify the right person
13.8.1. Try for warm introduction
13.8.2. Follow up and set timelines
13.9. Negotiations of Term Sheets
13.9.1. Lifetime of the deal
13.9.2. Exclusivity
13.9.3. How payments work
13.9.4. Level of commitment
13.9.5. Garuantees
13.9.6. Revenue Shares
13.10. Make memos on how good deals are done
13.11. Low Touch BD
13.11.1. API
13.11.2. Feeds
13.11.3. Crawling Technology
13.11.4. Embed codes
14. Sales
14.1. Generating leads
14.1.1. Qualifying them
14.1.1.1. Turning them into sales
14.2. Lunch pitch
14.2.1. Explore problems and pain points
14.3. Questions
14.3.1. Situation Questions
14.3.1.1. How many employees?
14.3.1.2. Qualifying Questions
14.3.2. Problem Questions
14.3.3. Implication Questions
14.3.3.1. Can help shed lgith on problems in the organization
14.3.4. Payoff Questions
14.3.4.1. How my solutions addresses the problem
14.4. Cold calling
14.4.1. Target someone with some power, but not too high up
14.5. E-mailing
14.6. Sales Funnel
14.6.1. Generate Leads
14.6.1.1. Lead Qualification
14.6.1.1.1. Closing Leads
14.7. Minimizing Blockages
14.7.1. Free Trials
14.7.2. SAAS
14.7.3. Channel Partners
14.7.4. Resellers
14.7.5. Demo Video
14.7.6. FAQ's
14.7.7. Low introductory price
14.7.8. Eliminate committee decision making
14.7.9. Reference Customers
14.7.9.1. Testimonials
14.7.10. E-mail Campaigns
15. Affiliate Programs
15.1. Common Affiliate Programs
15.1.1. Retail
15.1.2. Lead Generation
15.1.2.1. $26 billion industry
15.2. Many affiliates have large e-mail lists
15.3. Vertical Lists
15.4. Go through afliliate networks
15.4.1. Commission Junction
15.4.2. Clickbank
15.4.2.1. Lots of digital media
15.4.3. Affiliate.com
15.4.4. PepperJam
15.4.5. Share a Sale
15.4.6. Ad Knowledge
15.4.7. Link Share
15.4.8. Mob App
15.4.9. Never Blue
15.4.10. Click Booth
15.4.11. Whale Shark Media
15.5. Create your own affiliate program
16. Existing Platforms
16.1. App Stores
16.1.1. Apple Store
16.1.1.1. Get Featured
16.1.2. Android Play Store
16.2. Social Media Platforms
16.2.1. Facebook
16.2.2. Twitter
16.2.3. Linkedin
16.2.4. Snapchat
16.2.5. Vine
16.2.6. YouTube
16.2.7. Reddit
16.3. It makes sense to focus on platforms just taking off
16.4. Other Platforms
16.4.1. Craigslist
16.4.1.1. Create a posting on craigslist from Yes Crew
16.5. Using Web Extensions
17. Trade Shows
17.1. Disrupt
17.2. South by Southwest
17.3. Investment Events
17.4. Visit trade shows as a guest before showing up or talk to people who have attended
17.5. Setup Meetings
17.6. Purpose of trade shows
17.6.1. Find investors
17.6.2. Find competitors
17.6.3. Find Partners
17.6.4. Get Press
17.6.5. Get Customers
17.7. Schedule Dinners
17.7.1. Possibly split the cost of the dinner with another company
17.8. Giveaways at trade shows
17.8.1. Should have a compelling CTA
17.9. Be proactive on the trade show floor to bring people back to your booth
17.10. Make sure pages for trade shows are mobile optimized since many people will be accessing these pages from their phones.
18. Speaking Engagements
18.1. Get attention of event organizers
18.2. Pitch Talks
18.2.1. Asks event organizers the topics they want to cover
18.3. Make a list of events in my industry
18.3.1. Premier Events
18.3.2. Regional Events
18.3.3. Local Events
18.4. Small Scale Speaking Events
18.4.1. Coworking Spaces
18.4.2. Nonprofits
18.4.3. Small conferences
18.5. Create a story
18.5.1. What your start up is doing
18.5.2. Why it's doing it
18.5.3. How we got where we were
18.6. Understand your target at these speaking engagements
18.7. Advice
18.7.1. Record your speaking events
18.7.1.1. Distribute this content on the web
18.7.2. Leverage social media
18.8. Building Relationships
18.8.1. Speakers dinner or scheduling your own dinner