1. Syllabus
1.1. 1. Who is the customer, and why do they need you?
1.2. 2. You are not alone
1.3. 3. Assemble the A-Team
1.4. 4. Don’t guess, measure!
1.5. 5. The customer has spoken
1.6. 6. Get traction, then get them hooked
1.7. 7. Your message matters
1.8. 8. Success doesn’t happen accidentally, don’t get stuck
2. Class Materials
2.1. Feb 4th, 2015
2.1.1. Topic
2.1.1.1. Who is the customer, and why do they need you?
2.1.1.1.1. Get out of the building for generating ideas, and build your product roadmap through customer development.
2.1.1.2. Product Development
2.1.1.2.1. New Product introduction Diagram
2.1.1.2.2. Where is “learning happening"
2.1.1.2.3. Seven deadly sins of the “new product introduction” model
2.1.1.3. Customer Development
2.1.1.3.1. Customer Development Process
2.1.1.3.2. A Startup Is a Temporary Organization Designed to Search for A Repeatable and Scalable Business Model
2.1.1.3.3. 14 Rules of The Customer Development Manifesto
2.1.2. Discussion
2.1.3. Resources
2.1.3.1. Books
2.1.3.1.1. The Lean Starup
2.1.3.1.2. The Startup Owner’s Manual
2.1.3.1.3. The Four Steps to the Epiphany
2.1.3.2. Links
2.1.3.2.1. http://leanstack.com/
2.1.3.2.2. http://quickmvp.com/
2.1.3.2.3. http://unbounce.com
2.2. Feb 11th, 2015
2.2.1. Topic
2.2.1.1. You are not alone
2.2.1.1.1. Don’t compete with rivals; make them irrelevant.
2.2.1.2. Red vs. Blue oceans, what’s the difference?
2.2.1.2.1. Red Oceans
2.2.1.2.2. Blue Oceans
2.2.1.3. Value Innovation
2.2.1.3.1. There are six basic approaches to reconstructing market boundaries.
2.2.1.3.2. Ignoring the competition and focusing on the buyer will help create value for EVERYONE!
2.2.2. Discussion
2.2.2.1. Strategy canvas team building
2.2.3. Resources
2.2.3.1. Book
2.2.3.1.1. Blue Ocean Strategy
2.2.3.2. Links
2.2.3.2.1. http://www.blueoceanstrategy.com/overview/
2.2.3.2.2. http://strategycanvas.org/
2.2.3.2.3. iPad App
2.3. Feb 18th, 2015
2.3.1. Topic
2.3.1.1. Assemble the A-Team
2.3.1.1.1. Understand how to find the right co-founders and build company culture through key roles, advisory boards, and mentors.
2.3.1.1.2. Internal
2.3.1.1.3. External
2.3.1.1.4. Where to find your team
2.3.2. Discussion
2.3.2.1. Lessons learned
2.3.2.2. War stories
2.3.3. Resources
2.3.3.1. Links
2.3.3.1.1. Equity calculator
2.3.3.1.2. Legal Docs
2.3.3.1.3. White Paper
2.3.3.1.4. Networks
2.3.3.2. Books
2.3.3.2.1. The Art of the Start
2.3.3.2.2. Founders at Work
2.3.3.2.3. Do More Faster
2.4. Feb 25th, 2015
2.4.1. Topic
2.4.1.1. Don’t guess, measure!
2.4.1.1.1. An MVP is not a cheaper product, it’s about smart learning. Discover how to be data driven through analytics and testing.
2.4.2. Discussion
2.4.3. Resources
2.5. Mar 4th, 2015
2.5.1. Topic
2.5.1.1. The customer has spoken
2.5.1.1.1. How to learn about your product through user testing and manage your backlog with customer support.
2.5.2. Discussion
2.5.2.1. Testing
2.5.2.1.1. Qualitative
2.5.2.1.2. Quantitative
2.5.2.2. Backlog
2.5.2.2.1. Kanban
2.5.2.3. Support
2.5.3. Resources
2.6. Mar 11th, 2015
2.6.1. Topic
2.6.1.1. Get traction, then get them hooked
2.6.1.1.1. Attract new customers through systematic marketing, and integrate your product as a regular habit.
2.6.2. Discussion
2.6.2.1. Traction
2.6.2.1.1. Channels
2.6.2.2. Hook
2.6.2.2.1. Canvas
2.6.2.2.2. Fogg behavior model
2.6.3. Resources
2.7. Mar 18th, 2015
2.7.1. Topic
2.7.1.1. Your message matters
2.7.1.1.1. Consider how your pricing and packaging affects sales, then learn the art and science of pitching, and understand if you are ready (or should even consider) outside investment.
2.7.2. Discussion
2.7.3. Resources
2.8. Mar 25th, 2015
2.8.1. Topic
2.8.1.1. Success doesn’t happen accidentally, don’t get stuck
2.8.1.1.1. How to focus your creative energy into overcome the obstacles of ambition needed to pursue innovative ideas.
2.8.2. Discussion
2.8.2.1. Muse
2.8.2.2. Resistance
2.8.2.2.1. The opposing force to your soul’s calling
2.8.2.2.2. Resistance is everywhere and everyone deals with it.
2.8.2.2.3. If resistance wins, you lose your life. You lose your ability to live your life’s calling. You lose your ability to do what truly matters to you.
2.8.2.2.4. “As resistance works to keep us from becoming who we were born to be, equal and opposite powers are counterpoise against it. These are our allies and angels.”
2.8.2.2.5. “Resistance has no strength of it’s own. We feed it with power by our fear of it. Master that fear and we conquer resistance."
2.8.2.3. Takeaways
2.8.2.3.1. Throwing Up
2.8.2.3.2. Work - Byproducts
2.8.2.3.3. Criticism
2.8.2.3.4. 9 O'Clock
2.8.2.3.5. True love
2.8.3. Resources
2.8.3.1. Book
2.8.3.1.1. The War of Art
2.8.3.1.2. Do The Work