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Web Presence: Organizational Objectives by Mind Map: Web Presence:  Organizational
Objectives
5.0 stars - 1 reviews range from 0 to 5

Web Presence: Organizational Objectives

Increase satisfaction

What: increase satisfaction with our products, services and interactions

Why: a better experience translates to a better perception of our organization and provides a strong foundation for relationship/community building

Weight: BC = 2 will happen naturally as a result of meeting the other 5's; RM = 5; DL = 5

Improve Operations

What: decrease workload, clarify and streamline business processes of help desk, support, admin staff, operations staff, LC's and families

Why: If people are able to complete their work using efficient processes and effective tools, they will have more free time to play, enjoy the community aspects of SelfDesign and may feel more open hearted and fulfilled in general

Weight: BC - 5; DL - 5; RM - 5

Build our brand (identity)

What: raise awareness of our organization and methodology, share our culture, increase credibility

Why: We believe SD to be a universal, natural methodology that can help make the world a more peaceful, kind, self-sustaining place

Weight: BC = 5; RM = 5; DL = 4

Improve communications and connection across all human touchpoints

What: ability to communicate directly with members and guests, deliver consistent and timely messaging, consistent look and feel, create a sense of inclusion

Why: Create shared meaning and a sense of inclusion, helps to restore the value of community beyond self and family.

Weight: BC - 5; RM - x; DL - 5

Improve quality of products and services

What: improve our online sites and systems

why: alleviate confusion, create clarity, and simplify interaction

Weight: BC = 5; RM = 5; DL = 5

Increase marketing, PR activities, and outreach

What: With better tools we can reach more people efficiently and effectively

Why: We believe SD to be a universal, natural methodology that can help make the world a more peaceful, kind, self-sustaining place

Weight: BC - 2; RM - 1.5; DL - 1

Embue our orientation to our SelfDesign tenets

What: Reflect/Model these foundational essentials in everything we do

Why: builds trust and credibility, attracts like-minds

Weight: BC = 5; RM = 5; DL = 4

Create a baseline standard for measuring our MarCom efforts

What: Use analytics and business intelligence tools to track metrics

Why: so we know that we are investing our time and resources in activities that have a positive impact on the community and the organization

Weight: BC = 4; RM = 3; DL = 3

Growing our community ?? (i.e. scalability)

what: Ensure that our systems can be scaled for world-wide access/larger community?

Why: We believe the SD methodology can help make the world a more peaceful, kind, self-sustaining place

needs to be revisited/rephrased before it can be weighted

Attract money for SD foundations

What: attract $2 million in investment by summer 2012

Why: Gives us more freedom to create the ideal program for the needs of the market with less influence by regulators, extend our global reach

Weight: BC - 1; RM - 2; DL - 1

Extend our reach as a Lifelong Learning Community

What: Give families/learners more reasons to continue their lifelong learning journey with us

Why: We believe SD to be a universal, natural methodology that can help make the world a more peaceful, kind, self-sustaining place

Weight: BC = 4; RM = 2; DL = 3

Facilitate personal reflection and professional development

What: Use systems, tools, communication to support training and praxis

Why: Supports personal growth, community development and increased wellness.

Weight: BC = 6/7; RM = 5; DL = 7