Web Presence: Organizational Objectives

1. Increase satisfaction

1.1. What: increase satisfaction with our products, services and interactions

1.2. Why: a better experience translates to a better perception of our organization and provides a strong foundation for relationship/community building

1.3. Weight: BC = 2 will happen naturally as a result of meeting the other 5's; RM = 5; DL = 5

2. Improve Operations

2.1. What: decrease workload, clarify and streamline business processes of help desk, support, admin staff, operations staff, LC's and families

2.2. Why: If people are able to complete their work using efficient processes and effective tools, they will have more free time to play, enjoy the community aspects of SelfDesign and may feel more open hearted and fulfilled in general

2.3. Weight: BC - 5; DL - 5; RM - 5

3. Build our brand (identity)

3.1. What: raise awareness of our organization and methodology, share our culture, increase credibility

3.2. Why: We believe SD to be a universal, natural methodology that can help make the world a more peaceful, kind, self-sustaining place

3.3. Weight: BC = 5; RM = 5; DL = 4

4. Improve communications and connection across all human touchpoints

4.1. What: ability to communicate directly with members and guests, deliver consistent and timely messaging, consistent look and feel, create a sense of inclusion

4.2. Why: Create shared meaning and a sense of inclusion, helps to restore the value of community beyond self and family.

4.3. Weight: BC - 5; RM - x; DL - 5

5. Improve quality of products and services

5.1. What: improve our online sites and systems

5.2. why: alleviate confusion, create clarity, and simplify interaction

5.3. Weight: BC = 5; RM = 5; DL = 5

6. Increase marketing, PR activities, and outreach

6.1. What: With better tools we can reach more people efficiently and effectively

6.2. Why: We believe SD to be a universal, natural methodology that can help make the world a more peaceful, kind, self-sustaining place

6.3. Weight: BC - 2; RM - 1.5; DL - 1

7. Embue our orientation to our SelfDesign tenets

7.1. What: Reflect/Model these foundational essentials in everything we do

7.2. Why: builds trust and credibility, attracts like-minds

7.3. Weight: BC = 5; RM = 5; DL = 4

8. Create a baseline standard for measuring our MarCom efforts

8.1. What: Use analytics and business intelligence tools to track metrics

8.2. Why: so we know that we are investing our time and resources in activities that have a positive impact on the community and the organization

8.3. Weight: BC = 4; RM = 3; DL = 3

9. Growing our community ?? (i.e. scalability)

9.1. what: Ensure that our systems can be scaled for world-wide access/larger community?

9.2. Why: We believe the SD methodology can help make the world a more peaceful, kind, self-sustaining place

9.3. needs to be revisited/rephrased before it can be weighted

10. Attract money for SD foundations

10.1. What: attract $2 million in investment by summer 2012

10.2. Why: Gives us more freedom to create the ideal program for the needs of the market with less influence by regulators, extend our global reach

10.3. Weight: BC - 1; RM - 2; DL - 1

11. Extend our reach as a Lifelong Learning Community

11.1. What: Give families/learners more reasons to continue their lifelong learning journey with us

11.2. Why: We believe SD to be a universal, natural methodology that can help make the world a more peaceful, kind, self-sustaining place

11.3. Weight: BC = 4; RM = 2; DL = 3

12. Facilitate personal reflection and professional development

12.1. What: Use systems, tools, communication to support training and praxis

12.2. Why: Supports personal growth, community development and increased wellness.

12.3. Weight: BC = 6/7; RM = 5; DL = 7