DESIGN THINKING

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DESIGN THINKING by Mind Map: DESIGN THINKING

1. powers

1.1. strategic innovation

1.1.1. strategic planning is the old world

1.1.2. new ways of

1.1.2.1. imagining

1.1.2.2. mobilizing

1.1.2.3. organizing

1.1.2.4. competing

2. results

2.1. value creation

2.2. meaningful differentiation

2.3. improved customer experience

3. WHY

3.1. complexity

3.1.1. "butterfly effect"

3.1.2. interconnection

3.1.2.1. people

3.1.2.2. places

3.1.2.3. events

3.1.2.4. ideas

3.1.2.5. events

3.1.2.6. objects

3.1.3. is the prodigy of the world. Simplicity is the sensation of the universe. Behind complexity, there is always simplicity to be revealed. Inside simplicity, there is always complexity to be discovered" (Gang Yu)

3.2. PROBLEM SOLVING

3.2.1. End users' point of view

3.2.2. understanding unmet needs

3.2.3. embracing contexts & constraints

3.2.4. creative solutions

4. Definitions of DESIGN

4.1. "the search for a magical balance between business and art; structure and chaos; intuition and logic;concept and execution; playfulness and formality; and control and empowerment" (I. Mootee)

4.2. transformation of existing conditions into preferred ones (H. Simon)

5. ...

5.1. ecosystems

5.1.1. interactions

5.1.1.1. external

5.1.1.2. internal

5.1.2. reationships

5.1.2.1. impact

5.1.3. behaviours

5.1.4. communication

5.1.5. information

5.2. meaning

5.3. emerging future

6. WHAT?

6.1. a framework for human-centered approach to strategic innovation

6.2. a new paradigm for value creation