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Mastercard by Mind Map: Mastercard

1. Recent Transactor

1.1. Automotive

1.1.1. Recent car buyers (new or pre owned vehicle sales)

2. In the Market

2.1. Travel

2.1.1. Cruise Travel

2.1.2. Domestic Air Travel

2.1.3. International Air Travel

2.1.4. Travel to Africa

2.1.5. Travel to Asia

2.1.6. Travel to Australia and Pacific

2.1.7. Travel to Brazil

2.1.8. Travel to Canada

2.1.9. Travel to Central America and Caribbean

2.1.10. Travel to Middle East

2.1.11. Travel to Northern Europe

2.1.12. Travel to South America

2.1.13. Travel to Southern Europe

2.2. Telco & Cable

2.2.1. Cable TV & Internet

2.2.2. Cellular

2.2.2.1. Wireless Devices

2.3. Retail

2.3.1. Camera & Photography

2.3.2. Children's Apparel

2.3.3. Computer & Software Sales

2.3.4. Consumer Electronics, Appliances & Accessories

2.3.5. Department Stores

2.3.6. Discount Department Store

2.3.7. Family Apparel

2.3.8. Father's Day Shopper - Men's Apparel

2.3.9. Father's Day Shopper - Sporting Goods

2.3.10. Gift Stores

2.3.11. Home Furnishing & Accessories

2.3.12. Home Improvement

2.3.13. Luxury Retailers

2.3.14. Mega Stores

2.3.15. Men's Apparel

2.3.16. Office Supplies

2.3.17. Sports Apparel & Equipment

2.3.18. Women's Apparel

2.4. Restaurants

2.4.1. Fine Dining

2.4.2. Mid-Range Restaurants

2.5. Professional

2.5.1. Likely to Be a Small Business

2.5.2. Likely to Be a Small Business - High Spend in Office Supplies & Shipping - In Market

2.5.3. Likely to Be a Small Business- High Spend in Big Box & Grocery - In Market

2.5.4. Likely to Be a Small Business- High Spend in Travel and Hotels - In Market

2.6. Hotels

2.6.1. Upscale Hotel

2.6.1.1. Resort

2.7. Entertainment

2.7.1. Concert Tickets & General Box Office

2.7.2. Professional Sports

2.8. Automotive

2.8.1. Automotive Retail & Accessories

2.8.2. Domestic Car

2.8.3. High End Car

2.8.4. Import Car

2.8.5. New & Pre-Owned Vehicle Sales

3. Frequent Transactor

3.1. Travel

3.1.1. Airport Hub Travelers-Dallas/Fort Worth International Airport (DFW)

3.1.2. Airport Hub Travelers-Hartsfield?Jackson Atlanta International Airport (ATL)

3.1.3. Airport Hub Travelers-John F. Kennedy International Airport (JFK)

3.1.4. Airport Hub Travelers-Los Angeles International Airport (LAX)

3.1.5. Airport Hub Travelers-O'Hare International Airport (ORD)

3.1.6. Cruise Travel

3.1.7. Domestic Air Travel

3.1.8. International Air Travel

3.2. Telco

3.2.1. Cable

3.2.2. Cable

3.2.2.1. Cellular

3.2.2.1.1. Wireless Devices

3.2.2.2. Cable TV & Internet

3.3. Retail

3.3.1. Camera & Photography

3.3.2. Children's Apparel

3.3.3. Computer & Software Sales

3.3.4. Consumer Electronics, Appliances & Accessories

3.3.5. Delivery Services

3.3.6. Department Stores

3.3.7. Discount Department Store

3.3.8. Family Apparel

3.3.9. Gift Stores

3.3.10. Home Furnishing & Accessories

3.3.11. Home Improvement

3.3.12. Luxury Men's Apparel

3.3.13. Luxury Retailers

3.3.14. Luxury Travel

3.3.15. Luxury Women's Apparel

3.3.16. Mega Stores

3.3.17. Men’s Apparel

3.3.18. Office Supplies

3.3.19. Online Dating Communities

3.3.20. Sports Apparel & Equipment

3.3.21. Women's Apparel

3.4. Retail

3.5. Restaurant

3.5.1. Casual Chain Restaurants

3.5.2. Coffee Shops or Cafes

3.5.3. Fine Dining

3.5.4. Ice Cream Places

3.5.5. Mid-Range Restaurants

3.5.5.1. Non-Chain

3.5.6. Pizza Restaurants

3.5.7. Quick Serve Restaurants

3.6. Hotel

3.6.1. Economy Hotels & Motels

3.6.2. Extended Stay Hotels

3.6.3. Luxury Hotels, Resorts

3.6.4. Midscale Hotels & Resorts

3.6.5. Upscale Hotel

3.6.5.1. Resort

3.7. Grocery & Drug Stores

3.7.1. Drug Stores

3.7.2. Drug Stores - Non Chain

3.7.3. Grocery Stores

3.7.4. Multiple Grocery Stores Heavy Shoppers

3.8. Entertainment

3.8.1. Concert Tickets & General Box Office

3.8.2. Movies

3.8.3. Professional Sports

3.8.4. Theme Parks

4. Top Tier Spender

4.1. Travel

4.1.1. Affluent Spenders

4.1.2. Car Rental

4.1.3. Cruise Travel

4.1.4. Domestic Air Business Travel

4.1.5. Domestic Air Travel

4.1.6. Duty Free Spenders - International

4.1.7. Duty Free Spenders - US

4.1.8. High Gas Spenders

4.1.9. Highly Influential Social Chatters with likelihood to travel for international soccer tournaments

4.1.10. International Air Business Travel

4.1.11. International Air Travel

4.1.12. Luxury Travel

4.1.13. Train Travelerss

4.1.14. Travel Agency or Tour Operators

4.2. Telco & Cable

4.2.1. Cable TV & Internet

4.2.2. Cellular

4.2.2.1. Wireless Devices

4.3. Telco & Cable

4.4. Service

4.4.1. Accounting and Legal Services

4.4.2. Advertising Services

4.4.3. Cleaning and Exterminating Services

4.4.4. Construction Services

4.4.5. Courier Services

4.4.6. Dating Communities

4.4.7. Dry-cleaning and Laundry Services

4.4.8. Maintenance and Repair Services

4.4.9. Online Audio Subscription Services

4.4.10. Online Video Subscription Services

4.4.11. Pet Care or Veterinary Services

4.4.12. Photography Services

4.5. Seasonal

4.5.1. Back to School Shopper - Children's Apparel

4.5.2. Back to School Shopper - Department Stores

4.5.3. Back to School Shopper - Electronics

4.5.4. Back to School Shopper - Family Stores

4.5.5. Back to School Shopper - Mega Stores

4.5.6. Back to School Shopper - Office Supplies

4.5.7. Black Friday

4.5.7.1. Cyber Monday Online Spender

4.5.7.2. Cyber Monday 'Brick and Mortar' Spender

4.5.8. Halloween

4.5.9. Halloween

4.5.9.1. Halloween - Party Supply Stores

4.5.10. Holiday International Travelers

4.5.11. Holiday Online Shoppers-Cellular Wireless

4.5.12. Holiday Online Shoppers-Consumer Electronics

4.5.13. Holiday Online Shoppers-Women's Apparel

4.5.14. Holiday Shoppers

4.5.15. Holiday Shoppers

4.5.15.1. Holiday Shopper - Women's Apparel

4.5.15.2. Holiday Shopper - Telco/Cable

4.5.15.3. Holiday Shopper - Sporting Goods

4.5.15.4. Holiday Shopper - Men's Apparel

4.5.15.5. Holiday Shopper - Luxury Travel

4.5.15.6. Holiday Shopper - Luxury Retail

4.5.15.7. Holiday Shopper - Consumer Electronics

4.5.15.8. Holiday Shopper - Children's Apparel

4.5.15.9. Holiday Shopper - Camera & Photography

4.5.16. Holiday Travelers

4.5.17. Holiday Travelers

4.5.17.1. Holiday Traveler - San Francisco

4.5.17.2. Holiday Traveler - Philadelphia

4.5.17.3. Holiday Traveler - Orlando

4.5.17.4. Holiday Traveler - New York

4.5.17.5. Holiday Traveler - Miami

4.5.17.6. Holiday Traveler - Los Angeles

4.5.17.7. Holiday Traveler - Las Vegas

4.5.17.8. Holiday Traveler - Denver

4.5.17.9. Holiday Traveler - Dallas

4.5.17.10. Holiday Traveler - D.C.

4.5.17.11. Holiday Traveler - Boston

4.5.18. Last Minute Holiday Shoppers 2x

4.5.19. Last Minute Holiday Shoppers 3x

4.5.20. South America Soccer Tournament Spenders

4.5.21. Valentine's Day Shoppers

4.5.22. Valentine's Day Shoppers

4.5.22.1. Valentine's Day Shopper - Jewelry

4.5.22.2. Valentine's Day Shopper - Gift Stores

4.5.22.2.1. Card Shops

4.5.22.3. Valentine's Day Shopper - Flowers

4.5.22.4. Valentine's Day Dining

4.6. Retail

4.6.1. Affluent Spenders

4.6.2. Camera & Photography

4.6.3. Children's Apparel

4.6.4. Computer & Software Sales

4.6.5. Consumer Electronics, Appliances & Accessories

4.6.6. Department Stores

4.6.7. Discount Department Stores

4.6.8. Family Apparel

4.6.9. Gift Stores

4.6.10. Home Furnishing & Accessories

4.6.11. Home Improvement

4.6.12. Luxury Men's Apparel

4.6.13. Luxury Retailers

4.6.14. Luxury Women's Apparel

4.6.15. Mega Stores

4.6.16. Men's Apparel

4.6.17. Office Supplies

4.6.18. Online - Big Ticket Shopper

4.6.19. Online - Frequent Shopper

4.6.20. Online - Top Tier Spender

4.6.21. Sports Apparel & Equipment

4.6.22. Women's Apparel

4.7. Restaurants

4.7.1. Affluent Spenders

4.7.2. Casual Chain Restaurants

4.7.3. Coffee Shops or Cafes

4.7.4. Fine Dining

4.7.5. Highly Influential Social Chatters Spending in Casual Dining

4.7.6. Highly Influential Social Chatters Spending in Coffee Shops

4.7.7. Highly Influential Social Chatters Spending in in Ice Cream Places

4.7.8. Highly Influential Social Chatters Spending in Pizza Restaurant

4.7.9. Ice Cream Places

4.7.10. Mid-Range Restaurants

4.7.10.1. Non-Chain

4.7.11. Pizza Restaurants

4.7.12. Quick Serve Restaurants

4.8. Indexes

4.8.1. Discretionary Spend Index

4.9. Hotels

4.9.1. Economy Hotels & Motels

4.9.2. Extended Stay Hotels

4.9.3. Luxury Hotels, Resorts

4.9.4. Midscale Hotels & Resorts

4.9.5. Upscale Hotels & Resorts

4.10. Grocery & Drug Stores

4.10.1. Drug Stores - Non Chain

4.10.2. Drug Stores Chains

4.10.3. Grocery Stores

4.10.4. Grocery Stores (Organic/Natural)

4.11. Entertainment

4.11.1. Concert Tickets & General Box Office

4.11.2. Movies

4.11.3. Professional Sports

4.11.4. Professional Sports: Baseball

4.11.5. Professional Sports: Basketball

4.11.6. Professional Sports: Football

4.11.7. Professional Sports: Golf

4.11.8. Professional Sports: Hockey

4.11.9. Theme Parks

4.12. Education

4.12.1. College or University Education

4.12.2. Elementary, Middle, High Schools

4.12.3. Miscellaneous Educational services

4.12.4. Vocation, Trade and Business Schools

4.13. Cards

4.13.1. High End Rewards Cards

4.13.2. Premium Cards

4.13.3. Rewards Cards

4.14. Automotive

4.14.1. Automotive Retail & Accessories

4.14.2. Car Buyers (New or Pre Owned)

4.14.3. Car Buyers in Chicago Metro area (New or Pre Owned)

4.14.4. Car Buyers in Dallas/Houston Metro areas (New or Pre Owned)

4.14.5. Car Buyers in Los Angeles Metro area (New or Pre Owned)

4.14.6. Car Buyers in NY Metro area (New or Pre Owned)

4.14.7. Car Buyers in Philadelphia & Washington DC Metro area (New or Pre Owned)