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e-Commerce by Mind Map: e-Commerce
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e-Commerce

Key development in businessRevolutionized business

Technologies

Hardware

Software

Database systems

Networking

TCP/IP addresses

Ports and protocols

Considerations, Domain names, Multiple registration of domain, .co.uk, Programming requirements, Download speeds, Browser and platform compatibility

Impact on Organisations

Benifits

Global marketplace

24 hour trading

Relatively low start-up and running costs

Competitive edge

Search facilities

Gathering customer information

Alternative income sources

Pricing opportunities, Differences, Fluid pricing

Drawbacks

Consumer trust

Lack of human contact

Delivery issues

International legislation

Product description problems

security issues

Promotion

SEO, Meta tags, spiders, Organic and paid results

Newsgroups and forums

Banners and pop-ups

Spam

Site name

Direct marketing

Ensuring an effective user interface (UI/UX)

Establishing Customer loyalty in a virtual environment

Security (issues)

Prevention of hacking

Viruses

Identity theft

Firewall impact on site performance

SSL

HTTPS

RSA certificates

Strong passwords

Alternative authentication methods

Legislation

Data Protection Act 1998

Computer Misuse Act 1990

Consumer Credit Act 1990

Trading standards

Freedom of Information Act 2000

Copyright legislation

e-Commerce Regulations

Effects on Society

Entities

e-Tailers (online only), Amazon.com, ebuyer.co.uk

Financial Services, esure.com, Banks

Manufacturers, Dell

Existing retailers, Tesco.com, Argos.co.uk

Consumer led, eBay

Service providers, easyJet.co.uk, Lastminute.com

Payment systems

Electronic Checque

Paypal

NoChex

Credit or debit cards

Social implications

Changing customer perspective, Providing added value, Providing service, Ease and security

Economic and social impact due to speed of changes

Bricks and clicks (integrating online and high street)

Benefits for customers, Remote shopping, Access to goods and services for the housebound, Anytime access, Internet discounts

Drawbacks, Payment security, Assessing quality/fit without the product, Reliance on delivery services, Impact on enployment, Social divide

Strategy

E-commerce strategy

Structure of site

Hosting

Promotion

Issues, Cost, Security

Structure

Customer interface, Ease of use, Display of products, Personal details entry, Credit card entry, Other types of payment, Delivery details

Style

Image

Hosting

Choice of ISP

In-house or subcontract

Promotion

Marketing, Advertising the site, Placing in search engine

Message board

Chat rooms

Costs

Setup

Maintenance

Security

Leasing

Advertising

Delivery strategy

Staff training

Security

Fraud protection

Hackers

Viruses