1. Confident and Assertive: "It's in Your Interest to Talk to Me"
2. Chapter 6: Make Words Work for You - The Power of Psycholinguistics: Success Can Depend on Saying the Right Thing at the Right Time
2.1. Choose Your Words Carefully
2.2. Measure Twice, Cut Once
2.3. Assume Makes an Ass of U and ME
2.4. Questions, Questions...
2.5. Be Careful with "Why?"
2.6. Don't "You" Be Negative
2.7. Be Persuasive with Open Communication
2.8. The Definitive
2.9. The Exaggerated
2.10. The Forcing
3. Contents
3.1. Chapter 1: The Power of Persuasion: How Empathy and Sincerity Work Wonders for You
3.1.1. Being Persuasive
3.1.2. The Art of Persuasion
3.1.3. Sincerity
3.1.4. Empathy
3.1.5. Empathy + Sincerity = Persuasion (ESP)
3.2. Chapter 2: Being a Good Listener: Why Listening Is So Crucial
3.2.1. Being a Good Listener
3.2.2. Running "Tapes" in Your Own Head
3.2.3. I Hear What You Say
3.2.4. We Think Much Faster Than We Can Speak
3.2.5. Don't Interrupt
3.2.6. Don't Finish Someone Else's Sentences
3.2.7. Talking over Another Person
3.2.8. Offering Advice Too Soon
3.2.9. Paraphrasing
3.3. Chapter 3: Attention, Please: Keeping Attention Where You Want It
3.3.1. Attention Breakdowns
3.3.2. The Attention Curve
3.3.2.1. Listener Disagrees
3.3.2.2. Visual Distractions
3.3.2.3. Dealing with Constant Interruptions
3.3.3. Ways to Win More Attention
3.3.3.1. Change the Seating, if Possible
3.3.3.2. Avoid Breaks
3.3.4. Attention, Please
3.4. Chapter 4: Know Your Body Language: How to Read Nonverbal Signals from Others and Send Out the Right Ones
3.4.1. Why Is "Nonverbal" Important?
3.4.2. Paralanguage
3.4.3. If Life Is Like a Game of Cards...
3.4.4. Using Empathy to Pick Up Signs of Body Language
3.4.5. Smile, and the Whole World...
3.4.6. Body Language Gestures
3.4.6.1. Eye Contact
3.4.6.2. Use of Gestures
3.4.7. Avoiding Negative Body Language Signals
3.4.7.1. Crossed Arms
3.4.7.2. Sitting Positions
3.4.7.3. Other Gestures
3.4.8. Spatial Relationships
3.5. Chapter 5: Memory Magic: The Impact of Good Recall and Simple Tips to Improve Your Memory
3.5.1. "Ah Yes, I Remember It Well..."
3.5.1.1. Sensory Memory
3.5.1.2. Short-Term Memory
3.5.1.3. Long-Term Memory
3.5.2. Coding
3.5.3. Remembering Names
3.5.4. Interest Is Flattering
3.5.5. Making Associations
3.5.6. Introductions
3.5.6.1. Rule 1: Make Sure That You Hear the Name
3.5.6.2. Rule 2: If You Hear a Name, Be Sure You Put It to the Right Face
3.5.7. Mnemonics
3.5.8. The Importance of Names
3.5.9. Business Cards Can Be Trumps
3.5.10. Empty Promises? "You Cannot Be Serious!"
3.5.11. Remembering Figures
3.5.12. Remembering Telephone Numbers
3.5.13. The Importance of Memory in Controlling Attentionn
3.6. Chapter 7: Telephone Telepathy: Learn to Use the Telephone to Your Best Advantage and Read Situations Better
3.6.1. It Started with a Call...
3.6.2. Cultivate a Good Telephone Manner
3.6.3. Pick the Right Approach
3.6.4. Business Calls
3.6.4.1. First Point of Contact
3.6.4.2. Chatting with Your Contact
3.6.4.3. Arranging a Meeting
3.6.5. At the Other End of the Line
3.6.6. Timing
3.6.7. When the Other Person Has Company
3.6.8. Introducing Yourself on the Phone
3.6.9. Setting Up a Meeting
3.6.10. Less Is More
3.7. Chapter 8: Negotiating for Mutual Benefit: Understand the Psychology Involved to Achieve the Best Possible Result
3.7.1. The Psychology of a Negotiation
3.7.2. Negotiate on Interests and Needs
3.7.3. Don't Bring Me Problems; Bring Me Solutions
3.7.4. Other Negotiating Techniques
3.7.5. Negotiating Tips
3.7.6. The Environment
3.7.7. Seating
3.7.8. Negotiation Overview
3.7.9. Making Concessions
3.7.10. Game Plan
3.7.11. Concluding
3.7.12. Negotiating in Action
3.7.13. The First Meeting
3.7.14. The Second Meeting
3.8. Chapter 9: "Difficult" People (and Their Behavior): Who Are They?
3.8.1. Expectations
3.8.2. How Do We Deal with Expectations?
3.8.3. Boundaries
3.8.4. The Procrastinator
3.8.5. The Explosive
3.8.6. The Rigid
3.8.7. The Self-Important
3.8.8. The Untrustworthy
3.8.9. The Antagonist
3.8.10. The Dampener
3.8.11. The Extrovert
3.9. Chapter 10: The Personality Spectrum: How to Identify Successfully and Deal with Different "Types"
3.9.1. Identifying and Dealing with Various "Types"
3.9.1.1. Introversion and Extroversion
3.9.1.2. Sensing and Intuition
3.9.1.3. Thinking and Feeling
3.9.2. Tips on Influencing the Various Types
3.9.3. Types You Might Meet
3.9.3.1. "Get On with It - Give Me the Bottom Line"
3.9.3.2. Aggressive: "What's in It for Me?"
3.9.3.3. Meticulous and Methodical
3.9.3.4. Friendly: "Let's Do Lunch"
3.9.3.5. Amicable: "Lets Get You off Your Guard"
3.9.4. How Do You Come Over?
3.9.4.1. Rambles on, Regardless
3.9.4.2. Monotonous and Stingy with Words
3.9.4.3. Over-familiar, over the Top