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Persuasion by Mind Map: Persuasion
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Chapter 1: The Power of Persuasion: How Empathy and Sincerity Work Wonders for You

Being Persuasive

The Art of Persuasion



Empathy + Sincerity = Persuasion (ESP)

Chapter 2: Being a Good Listener: Why Listening Is So Crucial

Being a Good Listener

Running "Tapes" in Your Own Head

I Hear What You Say

We Think Much Faster Than We Can Speak

Don't Interrupt

Don't Finish Someone Else's Sentences

Talking over Another Person

Offering Advice Too Soon


Chapter 3: Attention, Please: Keeping Attention Where You Want It

Attention Breakdowns

The Attention Curve, Listener Disagrees, Visual Distractions, Dealing with Constant Interruptions

Ways to Win More Attention, Change the Seating, if Possible, Avoid Breaks

Attention, Please

Chapter 4: Know Your Body Language: How to Read Nonverbal Signals from Others and Send Out the Right Ones

Why Is "Nonverbal" Important?


If Life Is Like a Game of Cards...

Using Empathy to Pick Up Signs of Body Language

Smile, and the Whole World...

Body Language Gestures, Eye Contact, Use of Gestures

Avoiding Negative Body Language Signals, Crossed Arms, Sitting Positions, Other Gestures

Spatial Relationships

Chapter 5: Memory Magic: The Impact of Good Recall and Simple Tips to Improve Your Memory

"Ah Yes, I Remember It Well...", Sensory Memory, Short-Term Memory, Long-Term Memory


Remembering Names

Interest Is Flattering

Making Associations

Introductions, Rule 1: Make Sure That You Hear the Name, Rule 2: If You Hear a Name, Be Sure You Put It to the Right Face


The Importance of Names

Business Cards Can Be Trumps

Empty Promises? "You Cannot Be Serious!"

Remembering Figures

Remembering Telephone Numbers

The Importance of Memory in Controlling Attentionn

Chapter 6: Make Words Work for You - The Power of Psycholinguistics: Success Can Depend on Saying the Right Thing at the Right Time

Choose Your Words Carefully

Measure Twice, Cut Once

Assume Makes an Ass of U and ME

Questions, Questions...

Be Careful with "Why?"

Don't "You" Be Negative

Be Persuasive with Open Communication

The Definitive

The Exaggerated

The Forcing

Chapter 7: Telephone Telepathy: Learn to Use the Telephone to Your Best Advantage and Read Situations Better

It Started with a Call...

Cultivate a Good Telephone Manner

Pick the Right Approach

Business Calls, First Point of Contact, Chatting with Your Contact, Arranging a Meeting

At the Other End of the Line


When the Other Person Has Company

Introducing Yourself on the Phone

Setting Up a Meeting

Less Is More

Chapter 8: Negotiating for Mutual Benefit: Understand the Psychology Involved to Achieve the Best Possible Result

The Psychology of a Negotiation

Negotiate on Interests and Needs

Don't Bring Me Problems; Bring Me Solutions

Other Negotiating Techniques

Negotiating Tips

The Environment


Negotiation Overview

Making Concessions

Game Plan


Negotiating in Action

The First Meeting

The Second Meeting

Chapter 9: "Difficult" People (and Their Behavior): Who Are They?


How Do We Deal with Expectations?


The Procrastinator

The Explosive

The Rigid

The Self-Important

The Untrustworthy

The Antagonist

The Dampener

The Extrovert

Chapter 10: The Personality Spectrum: How to Identify Successfully and Deal with Different "Types"

Identifying and Dealing with Various "Types", Introversion and Extroversion, Sensing and Intuition, Thinking and Feeling

Tips on Influencing the Various Types

Types You Might Meet, "Get On with It - Give Me the Bottom Line", Aggressive: "What's in It for Me?", Meticulous and Methodical, Friendly: "Let's Do Lunch", Amicable: "Lets Get You off Your Guard"

How Do You Come Over?, Rambles on, Regardless, Monotonous and Stingy with Words, Over-familiar, over the Top, Confident and Assertive: "It's in Your Interest to Talk to Me"