1. Market Research
1.1. Existing concepts/project
1.2. Interesting business plans
1.3. Schools
1.3.1. Teachers
1.3.1.1. Parents
1.3.1.1.1. Children
1.3.1.2. who are the parents?
1.3.2. Cost of making new schoolbook 2-3 mill. SVK.
1.3.2.1. Source http://svenskalaromedel.se
1.3.3. Average spending on teaching materials pr. student pr year 452 SVK.
1.3.3.1. Source http://svenskalaromedel.se
1.4. Possible future collaboration partners.
1.4.1. existing
1.4.2. possible future partners
1.5. Posible competitors (what are we up against, who are our actual competititers?)
1.6. A step back, what is teaching all about and what do parents actually want for their kids?
1.6.1. could the focus be on somethin else, like having time to develope their relationship
1.7. How much money do people have for this?
2. Marketing plan
2.1. Who are our target group and what are they attracted to?
2.2. Why does the world need this product/ What product does the world need within this area?
2.3. What unexploided area do we see within the scope of the project?
2.4. what´s special with this concept
3. Concept
3.1. What would be the worst project we could do?
3.2. What are the specific requirements?
3.3. What value do N&K hope to create
3.4. What spill-over effects might be of intrest.
3.5. How big is this project
3.6. what excisting concepts could you compare it to?
3.7. What inspiring concept are there out there, how do we steel their feel, touch, color...?
3.7.1. What/who can we work form?
3.8. Who are the experts within pedagogy and learning, how do we get in touch with them?
3.8.1. look at "future studies copenhagen"
3.9. How are teachers educated, should there perhaps be more focus on how teaching aids are applied?
4. People we'd love to meet with.
4.1. Expertpanel from http://www.forskoleforum.se/
4.2. Your Mamma
5. Business Research
5.1. Values, mission and vision at N&K
5.2. Who desides what to buy?
5.3. Excisting business plans
5.4. In house compentencies
5.4.1. Prior launch experience
5.4.2. Prior digital media launch and work experience
5.4.3. Market analysist?
5.4.4. Budget guy?
5.5. How do they budget and make money?
5.6. What is the May evaluation all about, and how do they do it?
5.7. Existing sales channels and collaboration partners
5.8. What does the company need right now?
5.9. Where do they want to go, and what steps have they made?
5.10. How do they set their prices?
6. Action Plan
6.1. What steps do they usually take to carry out a project like this?
6.2. how much resources do they have?
6.3. what do they need to make it happen?
6.4. how much of N
7. Meetings Monday
7.1. Malin
7.1.1. Editorial boss of teaching aids
7.2. Johanne
7.2.1. Business developer.
7.3. Marit
7.3.1. Company Director, Digital Publishing - Head of Marketing